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by plv music

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Insights Of An Artist's Journey

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Hi Reader 👋🏻

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Welcome to another issue of Insights Of An Artist's Journey!

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Every Tuesday (or Thursday), I send you 5 resources and bits of insights that I find useful to help you speed up your music production journey 🚀

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Here are today's topics:

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    \n
  • 🔕 What I learned during my time off
    • \n
  • 🎛 A free mastering Checklist
    • \n
  • 🎥 A free EDM Production Masterclass by Matoma
    • \n
  • 💿 The new Spotify update (for canadians)
    • \n
  • 🎶 Hopes Up High
    • \n
\n

​

\n

But before we jump in, I need your input ↓

\n

To deliver the best quality newsletter for you, let me know which format you prefer.

\n

This very email is the example of what I call the \"new format\".

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\n\n
Which type of newsletter do you prefer to receive?
\n\n\n
\n		I like the new format (5 resources, short and simple)
\n\n\n
\n		I liked the old format (longer written lesson, 2 music discoveries and 2 new resources)
\n\n\n
\n		I like both, it doesn't matter for me, you do you :)
\n
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🔕 What I learned during my time off

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Last month, I took 3-weeks off to go back to France.

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I spent some time with my family and friends and spen the last week in London with my boyfriend.

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Needless to say that I was long due for a vacation 🏖

\n
\n

During that time, I barely did any work!

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Maybe 2 hours of email replies here and there.

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That's it!

\n
\"Aucune
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​
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But because I had planned everything and had systems in place,

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I was still able to make a full-time income while barely working 2-3 days in June.

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(→ If you want to know how, this is what I teach in my course MusiCreator.)

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​

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That being said, today I want to share some of the thoughts I had during my time-off and what I learned from it:

\n

​

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→ Clarity 👀

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Being away allowed me to gain more clarity on everything I do with my music business.

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It allowed me to get a different perspective on the bigger picture.

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What I do, for whom, and what are my next goals...

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I'm quite excited for the rest of the year!

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​

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→ Passion ❤️

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Since my burnout, I was struggling to find my passion and drive again for creating both music and videos.

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It hit me hard.

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But after being away for more than 3 weeks, I started catching myself thinking about videos, thinking about melodies...

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It's good to feel that again and I can't wait to start experimenting again with new ideas!

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​

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→ Balance ⚖️

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As you probably know, I had a big balance problem before.

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It was one of the reason why I ended up with a burnout at the end of 2023.

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While being away, I almost didn't want to come back!

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Which was definitely new to me!

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For the first time, I was able to completely disconnect from my work, think about other things and most importantly, enjoy doing other things.

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It taught me the importance of setting boundaries for myself such as no work after 6pm or in the weekends.

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​

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→ Quiet time 🤫

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Last but not least, I needed the quiet time more than I thought.

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I love my community, there is no doubt about it!

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But the expectations, attention and judgment that comes with it has been really hard for me to deal with lately.

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Not having to check one comment or message while I was away was a breathe of fresh air.

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​

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\n🎛 A free mastering Checklist​

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One of my past MusiCreator student, Nick, is a talented music creator that shares a lot of knowledge about mixing and mastering.

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He recently created a free mastering checklist that I wanted to share with you.

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If you are intimidated about mastering, don't be.

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Mastering is NOT complicated, and he's debunking a lot of myths in this guide ↓

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\n

By spending just 1 hour learning about it, you could save yourself hundreds of dollars!!!

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So do yourself a favour and download this mastering guide 😉

\n
\n

\n🎥 A free EDM Production Masterclass by Matoma​

\n

This one was sent to me by Lost Sense, a member of our community.

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He discovered that Armada University has a completely FREE masterclass for EDM production, done by Matoma.

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​
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It contains 8 videos, each going from 45-55 minutes, covering everything from:

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    \n
  • music theory
    • \n
  • layering
    • \n
  • track arrangement
    • \n
  • vocals
    • \n
  • mixing and mastering
    • \n
\n

The series offers some incredible music production insights that could educate and benefit producers of all levels, from beginners to intermediates and experts.

\n
\n

💿 The new Spotify update (for Canadians)

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Good news!!

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Spotify's Showcase feature is now available in Canada!

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Showcase is a mobile banner that sits at the top of Home – the most visited place on Spotify.

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You can use Showcase to promote new and catalog releases in order to build your fanbase.

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If you want to use it, just visit your Spotify For Artists profile!

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🎶 Hopes Up High

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This is my latest \"On Repeat\" song of the week! Blanks has just released his latest single, just in time for summer! ☀️

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Featuring a cute ukelele sound, it gives me energy, good vibes and is so catchy to sing along and have a good day!

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\n\n\n\n
\"artist\"\n
Hopes Up High
\n
Blanks
\nPREVIEW\n		\n
\n\"Spotify\n
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​
\n

​

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💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

Keep learning,

\n
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​
\n

Aurelie Couble

\n

Find me on YouTube, Instagram​
or Book a 1:1 call​

\n

​

\n
\n

👋🏻 Whenever you're ready, here are 4 ways I can help you:
​

\n

1. Join the waitlist for MusiCreator Cohort 2: A Live Cohort based course that will transform your music skills into a profitable online business.

\n

(Begins August 12th. 25 past students, 5/5 stars)​
​

\n

2. The Producer Dashboard: The last Notion template you'll ever need to run and sustain your music career or business.
​

\n

3. The Producer Social Media Kit: Everything you need to know to grow on social media as a music producer.
​

\n

4. The 12 Months Plan: A month-by-month plan to learn music production at home.

\n
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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/what-i-learned-during-my-time-off","position":null,"timestamp":"2024-07-04T10:04:34.000Z","title":"🔕 What I learned during my time off","updated_at":null,"campaign_id":15770354,"post_id":6005104,"thumbnail_url":"https://scontent.fyvr2-1.fna.fbcdn.net/v/t1.15752-9/449001326_696735129253888_1285906159406172438_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=9f807c&_nc_ohc=WngUMGWuqhYQ7kNvgHhB7Zg&_nc_ht=scontent.fyvr","thumbnail_alt":null},{"id":1109630165,"name":"5f18c5fe-8292-470b-8406-900c535ba5cc","type":"NewsletterItem","element_id":"5f18c5fe-8292-470b-8406-900c535ba5cc","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"8c79a8e3-97b0-42f2-bd5e-f9936ff3a0b6","created_at":"2024-06-27T01:35:43.000Z","description":"\n\n

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by plv music

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Insights Of An Artist's Journey

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\n

Hi Reader 👋🏻

\n

Welcome to another issue of Insights Of An Artist's Journey!

\n

Every Tuesday, I send you resources and bits of insights that I find useful to help you speed up your music production journey 🚀

\n

Here are today's topics:

\n
    \n
  • 🎬 I found a Netflix for music producers
    • \n
  • 🎧 Severman's new remix contest
    • \n
  • 🎸 My followers help me write a Ukelele summer hit song
    • \n
  • 🎹 25 Free EDM MIDI
    • \n
  • 🌴 KYGO's new album!!!
    • \n
\n

Let's jump in!

\n
\n

🎬 I found a Netflix for music producers

\n

How cool would it be to have access to unlimited on-demand music production courses from industry professionals?

\n

Well no need to dream anymore, it's here and it's called LANDR Studio.

\n

I have been using LANDR for a while but it keeps getting better and better!

\n
​
\n

From DAW introductions to mixing and mastering, sound design, and social media growth, music marketing and more... they have it all!

\n

On top of premium courses, LANDR Studio also gives you access to:

\n
    \n
  • Online mastering tool
    • \n
  • LANDR Mastering Plugin SENEW
    • \n
  • Music distribution
    • \n
  • 2 million royalty-free samples
    • \n
  • Plugins & instruments (including libraries from Spitfire!!)
    • \n
  • Collaboration tools
    • \n
\n

For less than the price of Netflix, you get access to everything you need for your music journey! 🤯

\n

Plus, here is a 20% discount for you by using this link 😉

\n

** Not sponsored, just affiliate because I personally love and use it!

\n
\n

🎧 Severman's new remix contest

\n

Looking to participate in a remix contest?

\n

My friend Severman has announced a new Remix Contest for his latest Progressive House track 'For A Lifetime'.

\n\"video​

Remix contests are a great way to practice, get exposure and connect with other producers.

\n

You have until July 12th to make your remix.

\n

Once you're done, upload it through the form in his video's description!

\n
\n

🎸 My followers help me write a Ukelele summer hit song

\n

Blanks just dropped another summer banger song AND video!

\n

Writing songs with his followers is how he built his audience online.

\n

Those videos are so much fun to watch but also educational as you see his whole songwriting process.

\n\"video​

If you're a music creator, you can also take these as reference for your next videos.

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The hook, the pacing, the on screen elements etc...

\n
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🎹 25 Free EDM MIDI

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My friends at Ofive released a new FREE midi pack, including 25 midi made specifically for EDM.

\n\"video​

If you are looking for some inspiration, this might be for you! 💡

\n

Obviously, don't just copy and paste but:

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    \n
  • try to enhance it
    • \n
  • use it as a song starter
    • \n
  • change a few notes
    • \n
  • and make it your own.
    • \n
\n

#11 inspired me so I might do something with it 🤫

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\n

🌴 KYGO's new album

\n

As you probably know, KYGO holds a special place in my heart as I started my music production journey with his course.

\n

His music has always been an inspiration to me.

\n

I love how unique and good it sounds with just a piano.

\n

On June 21st, he released his 5th album called \"KYGO\".

\n\"video​

To celebrate the release, he also uploaded a \"performance\" video of the whole album on his YouTube Channel.

\n

A wonder for the ears and the eyes 🤩

\n

​

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💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

Keep learning,

\n
\n
​
\n

Aurelie Couble

\n

Find me on YouTube, Instagram​
or Book a 1:1 call​

\n

​

\n
\n

👋🏻 Whenever you're ready, here are 4 ways I can help you:
​

\n

1. Join the waitlist for MusiCreator Cohort 2: A Live Cohort based course that will transform your music skills into a profitable online business.
​

\n

2. The Producer Dashboard: The last Notion template you'll ever need to run and sustain your music career or business.
​

\n

3. The Producer Social Media Kit: Everything you need to know to grow on social media as a music producer.
​

\n

4. The 12 Months Plan: A month-by-month plan to learn music production at home.

\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/netflix-for-music-producers","position":null,"timestamp":"2024-06-27T10:04:08.000Z","title":"Netflix for music producers?","updated_at":null,"campaign_id":15661759,"post_id":5947366,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/im6yxhyUueu7eKfQwoFGPY/email","thumbnail_alt":null},{"id":1109630171,"name":"47d22148-032b-489f-92ab-ef5bc275b130","type":"NewsletterItem","element_id":"47d22148-032b-489f-92ab-ef5bc275b130","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"a5194d68-85b7-431d-940e-d57761d4e0fa","created_at":"2024-06-19T08:26:28.000Z","description":"\n\n

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by plv music

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Insights Of An Artist's Journey

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\n\n\n\n
\n

Hi Reader 👋🏻

\n

Welcome to another issue of Insights Of An Artist's Journey!

\n

Every Tuesday, I send you resources and bits of insights that I find useful to help you speed up your music production journey 🚀

\n

Here are today's topics:

\n
    \n
  • 🤖 Simon Cowell’s thoughts on AI music
    • \n
  • 😂 Ed Sheeran’s shocking debut
    • \n
  • 🎥 A filmmaking masterclass by Dan Mace
    • \n
  • 🎶 Music to heal your soul
    • \n
\n

Let's jump in!

\n
\n
\n

This newsletter is brought to you by:

\n

​

\n

SongTools | A 1-Click Promotion Tool
For Artists

\n

​

\n

SongTools is the platform I used to start doing paid promotion for my songs. They offer one-click playlisting and ad campaigns on Instagram & TikTok.

\n

I was always scared about doing paid promotion as I didn’t know how, but their 1-click setup made it easy for me.

\n

As a result, I was able to grow my Spotify followers by 56% during the campaign and gain quality listeners.

\n
\n
​
\n

For example, my song “Where You Are” started at 3% streams coming from my “listener’s own playlists”, but is now at 18%, which is a massive jump!!!

\n

​

\n

👉🏻 If you are looking to grow your fanbase by reaching real listeners, you can try SongTools with the exclusive:
​“BUY ONE GET ONE” offer available to the first 50 people in my audience!!

\n
​
\n

*** When you sign up for a 1-week playlister.club campaign, you will get a free SongFly campaign for a value of $30.

\n

​

\n
Get your free SongFly campaign
\n\n
\n
\n

🤖 Simon Cowell’s thoughts on AI music

\n

While scrolling on YouTube, I ended up on a video from the Diary Of A CEO, featuring music industry giant Simon Cowell.

\n

If you don't know him, Simon is a record company executive who formed One Direction and was a judge on many talent shows like X Factor, Britain's Got Talent, America's Got Talent etc.

\n

In the interview/podcast, the host asked Simon:
​\"Is A.I. a concern or an opportunity in the music industry?\"

\n

This part is at 2:03:10 if you want to skip!

\n\"video​

He shared his views and opinions on the A.I. topic, revealing things like a Japanese A.I. is already selling out stadiums 😲

\n

Personally, I was shocked...!

\n

But I won't spoil you more, the whole interview was very enlightening.

\n
\n

😂 Ed Sheeran's shocking debut

\n

If you think you need talent to succeed, watch this video ⬇️

\n

During an interview, Ed Sheeran shared one of the first recording he did of him playing guitar and singing...

\n
​
\n

As you can hear, he started from the bottom!!! 😅

\n

All this to show you that you CAN learn anything with enough dedication and passion for it.

\n

Day after day, months after months, if you put your mind to it, you CAN learn to sing, you CAN learn to produce music.

\n
\n

🎥 A filmmaking masterclass by Dan Mace

\n

Dan Mace has worked with YouTuber giants Mr Beast and Casey Neistat to help them produce their videos.

\n

He his a genius in storytelling and released a +2 hour masterclass on YouTube to share all his production secrets.

\n\"video​

If you're looking to bring storytelling in your videos to share your journey with your audience or level up your music production videos, this is a MUST WATCH!

\n
\n

🎶 432Hz healing music

\n

One of my MusiCreator students produces healing music.

\n

He created a whole YouTube Channel about the topic, sharing his music and healing stories.

\n

I was impressed to learn about the benefits that such music can have on the body so I wanted to share it with you.

\n\"video​

He even has a video on how one of his soundtrack brought someone back to life 😲

\n

And no, it's not clickbait, it's a real story - you should check it out!

\n

​

\n
\n

​

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💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

Keep learning,

\n
\n
​
\n

Aurelie Couble

\n

Find me on YouTube, Instagram​
or Book a 1:1 call​

\n

​

\n
\n

👋🏻 Whenever you're ready, here are 4 ways I can help you:
​

\n

1. Join the waitlist for MusiCreator Cohort 2: A Live Cohort based course that will transform your music skills into a profitable online business.
​

\n

2. The Producer Dashboard: The last Notion template you'll ever need to run and sustain your music career or business.
​

\n

3. The Producer Social Media Kit: Everything you need to know to grow on social media as a music producer.
​

\n

4. The 12 Months Plan: A month-by-month plan to learn music production at home.

\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/a-japanese-a-i-is-selling-out-stadiums","position":null,"timestamp":"2024-06-19T14:01:34.000Z","title":"A Japanese A.I. is selling out stadiums...","updated_at":null,"campaign_id":15608799,"post_id":5880162,"thumbnail_url":"https://functions-js.convertkit.com/playbutton?play=%23324C85&accent=%23ffffff&thumbnailof=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D4AvaVpMfJak&width=480&height=270&fit=contain","thumbnail_alt":null},{"id":1109630178,"name":"042a5b29-117a-4de2-bcc4-a90127203455","type":"NewsletterItem","element_id":"042a5b29-117a-4de2-bcc4-a90127203455","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"8866c121-177f-41ce-bc86-81dcaaf4f1ac","created_at":"2024-06-10T19:17:18.000Z","description":"\n\n

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by plv music

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Insights Of An Artist's Journey

\n
\n
\n
\n
\n\n\n\n
\n

Hi Reader 👋🏻

\n

Welcome to another issue of Insights Of An Artist's Journey!

\n

Here are today's topics:

\n
    \n
  • 🎬 Behind the scenes of creating my online course, MusiCreator
    • \n
  • 🎧 2 new music discoveries
    • \n
  • 🎥 An easier way to approach music content creation
    • \n
  • 🖼 A free tool to improve your YouTube thumbnails
    • \n
\n

Let's jump in!

\n
\n

First of all, today is going to be a long one but,

\n

If you want to hear about the behind the scenes of building an online course, this is going to have much more value than a course itself on building an online course 😅

\n

I will be covering:

\n
    \n
  • Where I got the idea for the course topic
    • \n
  • How and why I tested the course idea first
    • \n
  • How I built the course
    • \n
  • How I launched the course (and sold out)
    • \n
  • How the course went
    • \n
\n
\n
\n

This newsletter is brought to you by:

\n

​
Looking for a DAW that lets you be
in your creative flow?

\n

​

\n

Try SoundBridge - a new DAW that combines the best of all previous DAWs to create a new one that will enhance your workflow and unleash your creativity.

\n

No unnecessary menus, no right clicks, only the things you need, a clean UI and a simple workflow for maximum efficiency when producing or just starting out.

\n

They even have a free version so you can try it out and see if it's for you!

\n
\"SoundBridge
​
\n
Download SoundBridge (for free)
\n\n
\n

​

\n

1 | Finding the topic idea for the course

\n

Before creating any type of offer for your audience, you need to find the right idea.

\n

Picking the wrong idea (or topic) could lead to a complete failure.

\n

Learning from my past failures, I knew that I had to choose a topic that had a lot of demand from my audience.

\n

At this point in my journey, 75% of the students coming to me 1:1 coaching sessions were always coming for the exact same thing:
→ building their online music business through content creation.

\n

As a result, I ended up repeating myself over and over again.

\n

This is where I saw the demand and first got the idea of turning everything I knew into an online course.

\n

​

\n

2 | Testing and validating the idea

\n

Before spending 6 months building a product that your audience might or might not want, you should always test the idea first.

\n

This is why I ran a free 2-hour masterclass in early November 2023.

\n

I announced that spots were limited (exactly 50) and all the spots were gone in less than 1 hour!!!

\n

As I was expecting it, I also had prepared a link for people that missed it to join a waitlist for the next one and I had over 400 people join!

\n

At this point, I knew that the idea was good and validated as there was obviously a lot of interest in it ✅

\n
\n

Doing the masterclass also had another objective: ​
→ gathering feedback and testimonials.

\n

After the masterclass, I asked how people liked it and asked for testimonials if they wanted to share their experience.

\n

I received great feedback and was able to get 10+ testimonials, which then was going to help me sell the paid version of the course.

\n

It's one thing for the course creator to say it's a great course, but it's always better to have actual past student sharing their own experience and opinion!

\n

​

\n

3 | Building the course

\n

To be honest with you, when I first had to get started on the course:
I was lost, I had no idea where to start 😅

\n

Deciding to go for it took me months!

\n

Mainly because I had my burnout right after the free masterclass but I was also incredibly stressed with the pressure of such an undertaking.

\n

I had to get over my own limiting beliefs which included the good old imposter syndrome and thinking that literally no one would sign up.

\n

One of my biggest fears was that no one would get any results - it terrified me!

\n

After months talking about it with my boyfriend (who is literally my therapist and business partner at this point 😅), we decided that it was time and the next natural move I had to take for the business.

\n

Plus, I didn't want to keep the people from the waitlist waiting too long...

\n

So at the beginning of March 2024, I started the creation of the course by writing the whole curriculum and all the lessons.

\n
\n
​
\n

Originally, it was going to be a pre-recorded online course.

\n

But by the beginning of April, I took the decision to make it a Live Cohort instead.

\n

There are a few reasons why:

\n
    \n
  • I wanted to get the MVP (= minimum viable product) version of the course out and iterate over time with customer's feedback, rather than spending 6 months building something that might not be the best.
    • \n
  • With a Live Cohort style, I can iterate on the product faster depending on what the students want and get to a better product faster.
    • \n
  • It also allows me to provide more personal support and guidance directly to the student, which leads to better results for them.
    • \n
  • And I prefer the social interaction of the Live lessons rather than pre-recorded videos where I don't get to connect with my students.
    • \n
\n

​

\n

4 | Launching the course

\n

When I announced the course, I only had the lessons written.

\n

The material of the course (aka the slides, community, workbook etc..) weren’t made yet.

\n

Why? Because it didn’t have to be and it allowed me to adapt the course with student's feedback during their onboarding questionnaire.

\n

So all I had to do at this point was to:

\n
    \n
  • Build the landing page
    • \n
  • Write the 7-Day email sales sequence
    • \n
  • & promote the waitlist
    • \n
\n
\n
​
\n

By the time the course was opened for enrolments, I had over 600 people in the waitlist.

\n

One thing to mention here is that I ONLY promoted the course to the waitlist. I didn't announce it on my social media - at all!

\n

My heart rate was around 155bpm when I first checked my emails on the first day of enrolments but in the end, it worked out much better than I expected 😅

\n

In terms of numbers, I made 5 early sales on the Sunday before enrolments opened and by the end of Day 1, half the spots were taken.

\n

Then, I continued to make sales every day and I sold out by Sunday! 25 students had enrolled 🥳

\n

To be honest with you, I had told myself that if I was able to get 5 students in, I would have been super happy!!!

\n

It's something I like to do - keep expectations low so you aren't disappointed in the worst case scenario.

\n

​

\n

5 | Running the course

\n

Once the enrolments closed and all the selling was done, all I had left to do was... to deliver the course 😃

\n

The planning was intense! We had 2 live lessons per week followed by 1-hour of Q&A, a student workbook with assignments, personal support by email and a community on HeartBeat so they could all connect with each other.

\n

To be honest with you, it was MUCH more work than I thought but it was such a blast!

\n

I had an amazing experience! Connecting live with the students is something I definitely prefer!

\n

The best part is that so far I got great feedback and only 5 star ratings!

\n

I will share some of the students results once they start coming in as it’s going to take time to apply everything we talked about in the course but for now, here is Zack's testimonial.

\n
\n
​
\n

I hope that hearing about my experience was helpful for you.

\n

If you are planning to release a course at some point or build any type of offer around your music business, you can take a lot of my learnings and apply to your own.

\n

→ The Cohort 2 of MusiCreator will open for enrolments in July. Join the waitlist now.

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Without You - KYGO, HAYLA
​KYGO recently announced his new album will release on June 21st and also released another song from the album. Quite different from the typical Kygo music you're used to but very refreshing and unique while still keeping his sound signatures.

\n
\n\n\n\n
\"artist\"\n
Without You (with HAYLA)
\n
Kygo, HAYLA
\nPREVIEW\n		\n
\n\"Spotify\n
\n
\n
 
\n\n
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​
\n

​

\n

Famous Friends - Chris Young, Kane Brown​
Maybe it's something you don't know but... my most listened music genre is NOT EDM, it's country music 😅 I'm a sucker for country! Today, while driving, I heard this song (which isn't necessarily recent) but it got me hooked instantly and now I can't stop listening to it! If you feel like a country song, try this one.

\n
\n\n\n\n
\"artist\"\n
Famous Friends
\n
Chris Young, Kane Brown
\nPREVIEW\n		\n
\n\"Spotify\n
\n
\n
 
\n\n
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​
\n

​

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❤️ | My Favourite Resources For Music Artists

\n
\n

🎥 A new and easier way to approach music content creation [Channel]

\n

In my last music masterminds group call, we talked a lot about how social media is changing and what we can do to make creating content easier for us music artists.

\n

Cheska, one of our member, is absolutely killing it (in my opinion)! She's bringing a fresh new vibe to music content creation by bringing you with her on her journey and days.

\n

Feel free to analyze her videos and see how you could apply such a concept to your own so you can output more videos, grow your fanbase, attract cutomers/clients and enjoy the process at the same time.

\n
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​
\n

​

\n

🖼 Thumbsup.tv [Tool]

\n

When it comes to YouTube videos, more than half its success depends on the packaging. The \"packaging\" of a YouTube video is the thumbnail and title.

\n

This tool, thumbsup.tv allows you to visualize your title and thumbnail on all the different format possible one YouTube.

\n

This is what I use for ALL my videos, to try a bunch of variations (sometimes way too many) until I find the right one.

\n
\n
​
\n

​

\n

🎬 | In case you missed it...

\n
\n

how I *finally* mastered the art of mixing & mastering

\n

\"What are the best ways to learn mixing and mastering?\" - this is probably one of the question I get asked the most.

\n

So in last week's video, I shared the best 5 ways and resources I used to learn and master the art of mixing and mastering. Save your money, just invest a bit of time in learning that craft, it's much simpler than you think 😉

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

Keep learning,

\n
\n
​
\n

Aurelie Couble

\n

Find me on YouTube, Instagram​
or Book a 1:1 call​

\n

​

\n
\n

👋🏻 Whenever you're ready, here are 4 ways I can help you:
​

\n

1. Join the waitlist for MusiCreator Cohort 2: A Live Cohort based course that will transform your music skills into a profitable online business.
​

\n

2. The Producer Dashboard: The last Notion template you'll ever need to run and sustain your music career or business.
​

\n

3. The Producer Social Media Kit: Everything you need to know to grow on social media as a music producer.
​

\n

4. The 12 Months Plan: A month-by-month plan to learn music production at home.

\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/behind-the-scenes-building-my-first-online-course","position":null,"timestamp":"2024-06-11T14:06:13.000Z","title":"[Behind The Scenes] Building my first online course","updated_at":null,"campaign_id":15458385,"post_id":5808087,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/hQVhevwAGHa6HjwAMZXTA5/email","thumbnail_alt":null},{"id":1109630184,"name":"a14611e7-b9de-4ba6-95ab-9db525ceebb2","type":"NewsletterItem","element_id":"a14611e7-b9de-4ba6-95ab-9db525ceebb2","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"453313ed-a157-45bd-9472-170732f6ae5d","created_at":"2024-06-03T14:25:03.000Z","description":"\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
\n
\n
\n
\n\n\n\n
\n

Hi Reader 👋🏻

\n

Welcome to another issue of Insights Of An Artist's Journey!

\n

Here are today's topics:

\n
    \n
  • 🎁 The best of my free stuff
    • \n
  • 🎧 2 new music discoveries
    • \n
  • 🎥 How to start writing music (for films)
    • \n
  • 🎙 A conversation between KARRA & Seids
    • \n
\n

Let's jump in!

\n
\n

Today, as a thank you for being part of my newsletter, I wanted to send over the best of my free stuff.

\n

To save you from having to search the deep, never-ending pit of the internet for your answers, here are my top free resources:

\n

​

\n

My YouTube Channel

\n

Since starting my channel in January 2021, I've been lucky enough to grow a community of over 23K music lovers.

\n

I published over 200+ videos on all things music production, social media growth, music promotion, making $$$ from your music and so much more.

\n

Here are a few of my personal favourites:

\n\n

​

\n

7 Steps To Produce A Track From Scratch

\n

I know how intimidating it can be to produce your first full song. I also know that the 8-bar loop trap is a real issue. Which is why I made this 7-Day Course.

\n

Every day, you will receive 1 email that includes actionable steps to take to produce a song from start to finish.

\n

​→ Take the course​

\n
\n
​
\n

2024 Notion Planner

\n
The best time to start working on your goals was yesterday. The second best time is today.
\n

I love setting goals for myself in order to keep me on track while not feeling overwhelmed. This is why I designed this Notion Template for myself.

\n

Even if January is long gone, we still have 6 months left in 2024 to reach our goals and make the most of it. Get started today!

\n

​→ Download my 2024 Notion Planner​

\n
\n
​
\n

I hope these resources will be helpful for you! 😉

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Even if it's not with me - Justin Mola
​Justin is on another level when it comes to songwriting! Such a beautiful song with powerful lyrics and a soft, pure production.

\n
\n\n\n\n
\"artist\"\n
Even If It's Not With Me
\n
Justin Mola
\nPREVIEW\n		\n
\n\"Spotify\n
\n
\n
 
\n\n
\n
​
\n

​

\n

Bloom - SadBois, UNDY​
I have been following SadBois group for a while and they came back with a good old future bass banger!! With a lot of rock music influences, it hits exactly like it's supposed to.

\n
\n\n\n\n
\"artist\"\n
Bloom
\n
SadBois, UNDY
\nPREVIEW\n		\n
\n\"Spotify\n
\n
\n
 
\n\n
\n
​
\n

​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

🎥 How to start writing music for films [YouTube Video]

\n

If you're looking to get into film composing or to diversify your production techniques, this video is a great introduction.

\n

Very well explained, practical and short!

\n\"video​

​

\n

🎙 KARRA & Seids Podcast [YouTube Video/Podcast]

\n

Seids and KARRA are both female music content creators that have inspired me for a while. They just released a podcast episode where they talk music content creation, music business, working with brands etc...

\n

It's gold and awesome to see female producers succeed!

\n\"video​

​

\n

🎬 | In case you missed it...

\n
\n

You might be destroying your music career (without even knowing it)

\n

Have you ever thought about what you would do if you lost your hearing? Or what would happen if you would get daily retinal migraines? Probably not!

\n

As producers, we often overlook our physical (and mental) health. In this video, I walk you through everything I do and put in place to make sure I can play the long game and stay healthy.

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

Keep learning,

\n
\n
​
\n

Aurelie Couble

\n

Find me on YouTube, Instagram​
or Book a 1:1 call​

\n

​

\n
\n

👋🏻 Whenever you're ready, here are 4 ways I can help you:
​

\n

1. Join the waitlist for MusiCreator Cohort 2: A Live Cohort based course that will transform your music skills into a profitable online business.
​

\n

2. The Producer Dashboard: The last Notion template you'll ever need to run and sustain your music career or business.
​

\n

3. The Producer Social Media Kit: Everything you need to know to grow on social media as a music producer.
​

\n

4. The 12 Months Plan: A month-by-month plan to learn music production at home.

\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/the-best-of-my-free-stuff","position":null,"timestamp":"2024-06-04T10:03:10.000Z","title":"🎁 the best of my free stuff","updated_at":null,"campaign_id":15452169,"post_id":5745252,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/9xBycPRYPtKGPY2CxZvfyM","thumbnail_alt":null},{"id":1109630192,"name":"2be5680d-50b4-423b-9715-345276e93c08","type":"NewsletterItem","element_id":"2be5680d-50b4-423b-9715-345276e93c08","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"4bf2dcae-34db-4e4f-aa58-1f4172fc96e6","created_at":"2024-05-28T04:34:06.000Z","description":"\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
\n
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\n
\n\n\n\n
\n

Hi Reader 👋🏻

\n

Welcome to another issue of Insights Of An Artist's Journey!

\n

Here are today's topics:

\n
    \n
  • 📕 Every aspiring music creators should read these books
    • \n
  • 🎧 2 music discoveries of the week
    • \n
  • 🎶 New free sample pack by Stickz
    • \n
  • 💸 Live masterclass to build your music biz
    • \n
\n

Let's jump in!

\n
\n

These books will give you the equivalent of a PhD! 👇🏻

\n

I know, books are probably not your favourite \"medium\" but...

\n

they are still the best source of information on the planet.

\n

The amount of knowledge you get from them is not comparable to YouTube videos.

\n

And the way you digest a book (compared to binge watching videos) often leads to better results.

\n

​

\n

So here are the 7 books that had the most impact on me to go full-time with my music business online:

\n

(P.S: If you would like to go straight to the full list of books I recommend and order some for yourself, you can click here)

\n

​

\n

1 | Steal Like An Artist ⭐️⭐️⭐️⭐️

\n

First off, this book is a classic and a basics for every artists out there. It is especially great to translate its learnings into idea generation.

\n

There is this misconception that everything we publish must be unique, original and new. But nothing is fully new at this point. Everything is a combination of references and inspiration, like we do when producing music.

\n
\"Steal
\n
​
\n

2 | Superfans ⭐️⭐️⭐️⭐️⭐️

\n

This book is SO applicable to us music artists. Our goal is to grow our fanbase, which is literally what this book is about.

\n

On top of that, this one is very practical as he gives exact actions and exercises to do at the end of each chapter.

\n

One of the best book I ever read! 10/10.

\n
\"Superfans
\n
​
\n

3 | StoryWorthy ⭐️⭐️⭐️

\n

Everything starts with a story. Want to promote a song? Tell a story about it. Want to make a sale? Attach a story to your product. Want to grow your audience? Tell your story.

\n

This book structures exactly what you need to learn the art of storytelling in order to captivate your audience's attention.

\n
\"My
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​
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4 | The One Thing ⭐️⭐️⭐️⭐️⭐️

\n

As creative people, we often struggle with focus. We start too many ideas, projects, have too many ambitions and as a result, we don't achieve or finish any of them. If that sounds familiar, this book will open a whole new perspective for yourself - it did for me!

\n
\"Transcript]
\n
​
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5 | $100M offers ⭐️⭐️⭐️⭐️

\n

A great book by Alex Hormozi, and the one you should (probably) read first. This is a great introduction to creating offers that are so good that people can't say no to them.

\n

Promoting yourself is hard so if you get yourself to do it, might as well making sure that people are actually going to convert and decide to buy your sample packs right? This book will teach you how to do it in a digestible manner.

\n
\"11
\n
​
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6 | DotCom Secrets ⭐️⭐️⭐️⭐️⭐️

\n

No idea why this book doesn't cost more than that... it is a MASTERCLASS on online business marketing and sales funnels!

\n

If you're trying to sell anything around your music like digital products, courses or coaching, this is THE book you should read right after $100M offers. Granted, it might be a bit complex at first as it goes in depth on the topic but it's worth the effort (literally as it'll make you thousands).

\n
\"DotCom
\n
​
\n

7 | The Compound Effect ⭐️⭐️⭐️⭐️⭐️

\n

Finally, THE book that finally got me to understand success is long game. This is the book I read a few months before starting this PLV Music project and without it, I wouldn't be here today.

\n

It revolves around the idea of 1% better every day and put me in the right mindset to embark on this long journey.

\n
\"The
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​
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​

\n

In Summary

\n

Yes, YouTube videos are great!

\n

But if you want a comprehensive and structured way of learning skills you will need to build your music business online,

\n

Books are still the best way to do so.

\n

Here are the 7 books I recommend you start with:

\n
    \n
  • Steal like an artist (for idea generation)
    • \n
  • Superfans (for growing your fanbase)
    • \n
  • StoryWorthy (for storytelling)
    • \n
  • The One Thing (for focus)
    • \n
  • $100M offers (to create offers no one can say no to)
    • \n
  • Dotcom Secrets (to learn about sales funnels)
    • \n
  • The compound effect (to understand the power of small decisions)
    • \n
\n

I hope these books will be helpful for you and your music business 😉

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Disguise - Ryos
​Nothing better than an EDM banger to start off the week! Ryos (which is a music producer and YouTube), just released this new track, which is quite different from what he usually releases. He described his song as \"big room techno\" and I can testify: it hits hard!!!!

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\n\n\n\n
\"artist\"\n
Disguise
\n
Ryos
\nPREVIEW\n		\n
\n\"Spotify\n
\n
\n
 
\n\n
\n
​
\n

​

\n

Test Drive (Epic Theme) - How To Train Your Dragon​
I agree, the original is already epic, but I have to admit that he took it to the next level and make it even more epic, motivational and inspiring. If you need a nice instrumental background music to motivate you this week, this should do it!

\n\"video​

​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

📁 NEW Free Beta Pack by Stickz [Sample pack]

\n

Stickz is one of the best websites I know of for sample and preset packs. I use them myself a lot!

\n

But they also have a bunch of free packs to download.

\n

Last week, they released a beta version of their new sample pack called ASHES, which includes 290+ samples!!!

\n

If you do any type of melodic bass music, this pack is for you!

\n
\n
​
\n

​

\n

💸 Build Your Music Biz [Live Masterclass]

\n

Seids is another female producer singer-songwriter who also makes content about music business.

\n

She did a talk at NAMM 2024 and released the whole hour video on her YouTube Channel.

\n

If it's something that interests you, you will get a good amount of information to get started! 😉

\n\"video​

​

\n

🎬 | In case you missed it...

\n
\n

Watch this before you start producing music

\n

There are a few common mistakes that I see most beginners make. Thos mistakes end up holding them back for years. This video, done in a new different format, will save you time if you recently started music production.

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

Keep learning,

\n
\n
​
\n

Aurelie Couble

\n

Find me on YouTube, Instagram​
or Book a 1:1 call​

\n

​

\n
\n

👋🏻 Whenever you're ready, here are 4 ways I can help you:
​

\n

1. Join the waitlist for MusiCreator Cohort 2: A 3-weeks Live Cohort based course that will transform your music skills into a profitable online business.
​

\n

2. The Producer Dashboard: The last Notion template you'll ever need to run and sustain your music career or business.
​

\n

3. The Producer Social Media Kit: Everything you need to know to grow on social media as a music producer.
​

\n

4. The 12 Months Plan: A month-by-month plan to learn music production at home.

\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/7-books-that-made-me-a-full-time-music-creator","position":null,"timestamp":"2024-05-28T14:02:12.000Z","title":"7 books that made me a full-time music creator","updated_at":null,"campaign_id":15385538,"post_id":5689983,"thumbnail_url":"https://xeniumhr.com/wp-content/uploads/2014/08/IMG_5957.jpg","thumbnail_alt":null},{"id":1109630199,"name":"c7fb4bd0-0706-4a15-9ee5-7f8cf98fe1e6","type":"NewsletterItem","element_id":"c7fb4bd0-0706-4a15-9ee5-7f8cf98fe1e6","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"01bbea21-71c6-45d6-b06f-8205692ae843","created_at":"2024-05-20T17:59:41.000Z","description":"\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
\n
\n
\n
\n\n\n\n
\n

Hi Reader 👋🏻

\n

Welcome to another issue of Insights Of An Artist's Journey!

\n

Here are today's topics:

\n
    \n
  • 🙈 How to grow on social media with faceless content
    • \n
  • 🎧 2 music discoveries of the week
    • \n
  • 🌴 KYGO - The making of \"For Life\"
    • \n
  • 🤖 Free course to learn ChatGPT
    • \n
\n

Let's jump in!

\n
\n

🙈 \"I don't want to show my face. Can I still grow on social media?\"

\n

This is one of the question I received during Lesson 2 of MusiCreator.

\n

I understand that it might feel overwhelming and intimidating to have to compete with high- quality production videos in order to stand out.

\n

But there might be another way for you to do so 😉

\n

And while I always said that it's better to show your face on your videos and social media... maybe I was wrong!

\n

Let's look at a few successful music creators that use faceless content to grow their page:

\n

​

\n

\n1 | Dark Winter​

\n

Pranav is a lo-fi music producer who's had a lot of success on Spotify.

\n

He recently decided to follow my advice and grow his audience to add different income sources to monetize his music.

\n

This is what he sent me:

\n

\"I grew from 700 - 2.7k in 2 months 😮 This reel stuff does work!\"

\n

He is now almost at 4,000 followers!

\n

First of all, amazing growth! 🥳

\n

But what's more impressive is that he uses fully faceless content.

\n

This is the format he's been using:

\n
    \n
  • Film a bunch of b-rolls (aka shots in the studio of his computer, midi keyboard... from various angles doing various activities)
    ​
    • \n
  • Add a powerful text on screen that acts as the hook like \"9 stupid production advice you need to avoid\"
    ​
    • \n
  • Deliver the value either in the Reel with a lot of fast text on screen (so people replay and pause the video) or in the caption
    ​
    • \n
  • Add a black overlay (so they text can pop), use orange LED lights and you get a strong branding overall his page
    • \n
\n

That's it!!!

\n

Easy format, sustainable, strong branding, ultra valuable, sharable, targeted to his dream customers (beginner producers) and that's it!

\n
​
\n

​

\n

\n2 | Ambient Cinematics​

\n

This one is a YouTube Channel that impressed me!

\n

The channel is ran by Tommy Lucas, a music producer who found an amazing way to get paid for making music he loves while never having to show his face.

\n

He is making music playlist videos on youTube that get hundreds of thousands of views!!!

\n

Here is why it works and how he did it:

\n
    \n
  • He uses the famous technique of trend surfing.
    ​
    The idea is to use a famous name to grab the attention of the viewer.
    ​
    As you can see below, his whole branding revolves around movies and superheroes. All his thumbnails or titles include Batman, DUNE, Spiderman etc... and it grabs the attention.This is genius!
    ​
    • \n
  • Now he goes one step further by focusing his title on the benefit of listening to his music, not what it IS. No one would care if the title was \"Chill lo-fi music - Tommy Lucas\". Because no one knows who he is and \"chill lo-fi music\" isn't compelling enough.
    ​
    But by using titles such as \"Music for when you need a break from the world\" or \"The Most Peaceful INTERSTELLAR Music You've Never Heard (Soothing Ambient Music for Deep Relaxation)\", it's very specific and focuses on the benefit, hence gives a reason to the viewer to click on that video.
    ​
    Once again... genius!
    ​
    • \n
  • Additionally, he combined all this with visually stunning thumbnails!!!
    ​
    I think he is probably using A.I. to generate his artwork but this is very smart to stand out and being able to output many videos.
    ​
    • \n
  • Last but not least, his videos are HOURS long. I'm taking minimum 3 hours if not 8 or 10!
    ​
    All the music he uses is his, but he does one sneaky trick:
    ​
    He makes a 10-minute original track that he then loops for the whole video.
    ​
    Music like these are great for background/focus/relaxation, it doesn't need to be very much evolving, which is why it works here and why he is able to output so many videos and music.
    • \n
\n

I'm not gonna lie... this is probably a strategy I'll be using for my own little secret lo-fi chill artist alias! 😉

\n
​
\n

​

\n

\n3 | Alex Eynstone​

\n

Alex is the person behind The Awakened Creative brand on Instagram.

\n

We became good friends and I am still amazed by what he's building, without showing his face much!

\n

So let's take a look:

\n
    \n
  • He mainly built his page by using visual animations to make engaging Reels (I think he's using After Effects to make them)
    ​
    • \n
  • He has a strong branding with a few saturated colours and a nature theme. People remember him easily.
    ​
    • \n
  • In addition to his educational videos (and carousels), he shares a lot about his deep thoughts and values in his stories, which brings me to the last point
    ​
    • \n
  • He still shows his face a little bit, mostly in his Instagram story where he shares more about him and his profile picture. This way, we still know who is behind this content and we can build trust with him.
    • \n
\n

Once again, a great way to use technology to stand out and build a personal brand/music business, without having to show your face much!

\n
​
\n

​

\n

In Summary

\n

You don't HAVE to show your face in your profile to build a music business or grow on social media.

\n

You just have to follow a couple guidelines such as:

\n
    \n
  • Making sure that your content delivers value for the viewer
    • \n
  • Using proven framework to grab and retain attention
    • \n
  • Having a strong branding that will overpower the need to “see your face”
    • \n
  • Still making sure to show your face a tiny bit in your profile picture, carousels and/or Instagram stories so people can trust that you are a real human
    • \n
\n

I hope this was helpful for you and made you feel better 😉

\n

You got this! 🔥

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Find u - Elsaaa
​Since I found this female French producer, I've been hooked! Her tracks are way too vibey! She is very consistent in releasing music and just released a new one: \"Find u\". It has soft synths, reese basses and dreamy vocal chops. If you know my songs, it's exactly what I live for 😍

\n
\n\n\n\n
\"artist\"\n
find u
\n
elsaaa
\nPREVIEW\n		\n
\n\"Spotify\n
\n
\n
 
\n\n
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​
\n

​

\n

fall in love - Arci Ardiex, Beautiful Beats​
This one has a nice story: A member of the PLV community, \"Arci Ardiex\" flipped one of the samples that Beautiful Beats releases on his Instagram and... actually won a release with him! On top of that, it's quite different from what he usually releases. They presented us with a nice short future bass instrumental, take a listen!

\n
\n\n\n\n
\"artist\"\n
fall in love
\n
beautiful., Arci Ardiex, Bea...
\nPREVIEW\n		\n
\n\"Spotify\n
\n
\n
 
\n\n
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​
\n

​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

🎹 KYGO - Making Of \"For Life\" [Video]

\n

Kygo recently released a new video of a making-of for one of his latest track \"For life\".

\n

I found it over the weekend and it was a great insight in his production process! You can see how he came up with the main melody, how he rethink the main idea and develop it, the amount of ear candy/instruments he adds in his song etc...

\n

Very inspirational, educating and entertaining at the same time!

\n\"video​

​

\n

🤖 Learn how to use ChatGPT [Course]

\n

As you know, I'm not a fan of A.I. in any of the creative industries.

\n

But when it comes to technical or repetitive tasks, it can be a great tool.

\n

Now the results you get from it comes down to \"learning how to use it\".

\n

This is where I ran into this free course to learn how to use ChatGPT.

\n

Maybe it'll help you :)

\n

I'm thinking for things like:

\n
    \n
  • Generating content ideas for you and your target audience
    • \n
  • Writing cold emails to potential clients/customers
    • \n
  • Checking your english if it's not your main language
    • \n
  • Analyzing music trends
    • \n
  • and much more...
    • \n
\n
\n
​
\n

​

\n

🎬 | My Last YouTube Video

\n
\n

10 Video Ideas For Music Producers To Post On Social Media

\n

I know that knowing \"what to post\" is a big struggle for many of you so if you're looking for some ideas, this is the video for you! I show you real-life examples, why they work, and how you can adapt them for yourself. No excuses now to promote your music 👇🏻

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

Keep learning,

\n
\n
​
\n

Aurelie Couble

\n

Find me on YouTube, Instagram​
or Book a 1:1 call​

\n

​

\n
\n

👋🏻 Whenever you're ready, here are 4 ways I can help you:
​

\n

1. Join the waitlist for MusiCreator Cohort 2: A 3-weeks Live Cohort based course that will transform your music skills into a profitable online business.
​

\n

2. The Producer Dashboard: The last Notion template you'll ever need to run and sustain your music career or business.
​

\n

3. The Producer Social Media Kit: Everything you need to know to grow on social media as a music producer.
​

\n

4. The 12 Months Plan: A month-by-month plan to learn music production at home.

\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
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\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/steal-these-faceless-content-ideas-for-music-creators","position":null,"timestamp":"2024-05-21T10:01:29.000Z","title":"Steal these faceless content ideas for music creators","updated_at":null,"campaign_id":15316162,"post_id":5629317,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/dqjHduKyQju7WBCrNvpSK/email","thumbnail_alt":null},{"id":1109630210,"name":"c6d1888f-3f52-42d4-ac33-31b8a65aa76c","type":"NewsletterItem","element_id":"c6d1888f-3f52-42d4-ac33-31b8a65aa76c","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"5580f120-4e4a-4d4c-9237-c8dabb79226b","created_at":"2024-05-13T21:31:07.000Z","description":"\n\n

\n\n\n\n\n\n\n\n\n\n\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
\n
\n
\n
\n\n\n\n
\n

Hi Reader 👋🏻

\n

Welcome to another issue of Insights Of An Artist's Journey!

\n

Here are today's topics:

\n
    \n
  • 🎧 Best ways to learn mixing & mastering
    • \n
  • 🎶 2 new music discoveries
    • \n
  • 🎛 400 FREE plugins (no, it's not clickbait!)
    • \n
  • ✅ Is it a good Spotify playlist website to vet playlists
    • \n
\n

Let's jump in!

\n
\n
\n

This newsletter is brought to you by:

\n

​
Looking for a DAW that lets you be
in your creative flow?

\n

​

\n

Try SoundBridge - a new DAW that combines the best of all previous DAWs to create a new one that will enhance your workflow and unleash your creativity.

\n

No unnecessary menus, no right clicks, only the things you need, a clean UI and a simple workflow for maximum efficiency when producing or just starting out.

\n

They even have a free version so you can try it out and see if it's for you!

\n
\"SoundBridge
​
\n
Download SoundBridge (for free)
\n\n
\n

​

\n

🎛 \"PLV, what are the best ways to learn mixing & mastering?\"

\n

This is one of the questions I receive the most - so let's answer!

\n

During the last 4 years of my journey learning music production on my own, I experimented with different ways.

\n

Here are the best 5 ways to learn mixing & mastering (in my opinion):

\n

​

\n

1 | Reference tracks

\n

Let's start by the basics.

\n

If you want to achieve a professional sound and mix, it starts by analyzing professional sounding tracks.

\n

Take note of everything you hear:

\n
    \n
  • Which are the loudest elements?
    • \n
  • What instruments are panned?
    • \n
  • How much reverb can you hear?
    • \n
  • How are the transitions made?
    • \n
  • How loud is the master?
    • \n
\n

Analyzing tracks in such details will push your ear to get better and understand what makes a professional and clean track.

\n

I know it's time consuming but doing just a few sessions of analysis will have great impact on your next tracks! It did for me!

\n

P.S: I recommend to buy a few reference tracks on Beatport to get the highest quality file and support fellow artists.

\n

​

\n

2 | Remakes

\n

In the same idea of learning by analyzing reference tracks, you can take this one step further.

\n

Produce a remake of that reference track!

\n

In addition to actually putting in practice what you learn from analyzing reference tracks, it will push your ear to analyze even more in details everything that makes up a great track.

\n

By constantly comparing your version and the original, you'll be able to teach your mixing ear on what to do to achieve a professional mix and master.

\n

Pro tip: Use a stem splitter platform like Kits.ai or LALAL.ai in order to split each instrument (bass, chords, drums, vocals) so it can be easier to recreate the original version.

\n

​

\n

3 | Feedback

\n

Another great way to improve is to send your track to other producer friends to get their feedback.

\n

I personally always send my new tracks to 3-4 producer friends and ask what they think about the mix and master.

\n

We spend a lot of time working on our tracks that sometimes, we lose track of it. It's like we can't hear anything about it anymore.

\n

This is where fresh pairs of ears can come into play!

\n

They'll probably spot something you stopped paying attention to.

\n

Pro tip: If you don't have any producer friends, I recommend to connect with some on social media by commenting under music creator's posts that already have a community of producer or to join their Discord servers.

\n

​

\n

\n4 | SoundGym​

\n

You probably already heard me talking about this platform but, there is a reason why.

\n

A couple years ago, I challenged myself to use their platform for 30 days straight, and the difference since then has been noticeable.

\n

I felt a before/after in my mixes where they finally started to sound decent and quite professional.

\n

SoundGym is a platform that uses mini-games to make you practice your mixing ear.

\n

It has games such as recognizing volume levels difference, identifying which sounds has the most amount of reverb, which frequencies has been cut or pushed etc.

\n

It's a great way to practice while having fun - and it only takes 5 minutes per day!

\n

So, no excuses 😉

\n
\"SoundGym:
Example of an EQ game in SoundGym
\n

\n5 | Mastering.com​

\n

I kept the best for last - mastering.com

\n

It is a website/online school I discovered recently which does a BUNCH of free courses and livestreams.

\n

I'm talking hours and hours (60+) of uncut footage from professionals mixing and mastering tracks! 🤯

\n

Just sit down, watch, take notes and apply the tips you learn on your next tracks.

\n

Learning from professionals in such an environment (aka uncut footage) is THE best way to learn and progress.

\n
​
\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

One Night - Wiki.P
​This week, I want to start by sharing a new release from one of my coaching student, Wiki.P. At only 16yo, she has an AMAZING voice, (think like Ava Max and Dua Lipa), and the clean dance pop production will get you instantly! She has a great story too, she sings and her dad produces the music - what a wonderful duo!

\n
\n\n\n\n
\"artist\"\n
One Night...
\n
Wiki.P
\nPREVIEW\n		\n
\n\"Spotify\n
\n
\n
 
\n\n
\n
​
\n

​

\n

Is this real life - Zerotonine, UNIMI​
This one has quite a different style - Melodic Techno. I usually don't listen to that much but I love how he blends some elements of Progressive House and soundscapes in his tracks. It's perfect for a gym workout or motivation to get to work and sometimes, I need it!

\n
\n\n\n\n
\"artist\"\n
Is this real life
\n
Zerotonine, UNIMI
\nPREVIEW\n		\n
\n\"Spotify\n
\n
\n
 
\n\n
\n
​
\n

​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

🎛 400 FREE Plugins In One!!! [Plugins]

\n

No it's not a joke or clickbait - Chris has been building free plugins for Airwindows since a while and now compiled ALL of them into ONE plugin!

\n

From compressors to distortion to reverb and delay or lo-fi plugins, you'll find a LOT of helpful plugins!

\n

Airwindows consolidated is an open source plugin that keeps evolving.

\n
​
\n

​

\n

✅ Is it a good playlist? [Website]

\n

We know that Spotify playlists are one of the best ways to grow our audience on Spotify.

\n

But a lot of them aren't that good and we have to be careful who we pitch our song too.

\n

This is where this new tool comes into play!

\n

By copy/pasting the link to a playlist, you can see ALL the details about it. The listeners, the streams, the tracks quality, the discovered on artists etc... which is great to decide if it's a good playlist to pitch or not.

\n
\"Spotify
\n

​

\n

🎬 | My Last YouTube Video

\n
\n

How YouTube changed my life & music career (in less than 3 years)

\n

If you ever wanted to see me outside of the studio, it's that video! As I go on a walk, I reflect on my last 3 year journey and how YouTube actually changed my life and how it can change yours. If you need a dose of inspiration, watch it 😉

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

Keep learning,

\n
\n
​
\n

Aurelie Couble

\n

Find me on YouTube, Instagram​
or Book a 1:1 call​

\n

​

\n
\n

👋🏻 Whenever you're ready, here are 4 ways I can help you:
​

\n

1. Join the waitlist for MusiCreator Cohort 2: A 3-weeks Live Cohort based course that will transform your music skills into a profitable online business.
​

\n

2. The Producer Dashboard: The last Notion template you'll ever need to run and sustain your music career or business.
​

\n

3. The Producer Social Media Kit: Everything you need to know to grow on social media as a music producer.
​

\n

4. The 12 Months Plan: A month-by-month plan to learn music production at home.

\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/60-hours-of-free-mixing-mastering-courses","position":null,"timestamp":"2024-05-14T10:03:49.000Z","title":"60+ hours of FREE mixing & mastering courses","updated_at":null,"campaign_id":15246672,"post_id":5572980,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/byojvAe5EphQwLoi2j9BRD/email","thumbnail_alt":null},{"id":1109630217,"name":"3ff13e0d-5536-4f34-bbfb-91e8018d5d26","type":"NewsletterItem","element_id":"3ff13e0d-5536-4f34-bbfb-91e8018d5d26","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"e9475ab3-f130-4094-80d6-07dd241474bc","created_at":"2024-05-06T19:30:08.000Z","description":"\n\n

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\n

by plv music

\n

Insights Of An Artist's Journey

\n
\n
\n
\n
\n\n\n\n
\n

Hi Reader 👋🏻

\n

Welcome to another issue of Insights Of An Artist's Journey!

\n

Here are today's topics:

\n
    \n
  • 🤖 My honest thoughts about A.I. in the music industry
    • \n
  • 🎧 2 new music discoveries
    • \n
  • 💸 Other producers sharing their thoughts about A.I. music
    • \n
  • 🎥 How to build an engaged & dedicated fanbase that loves you
    • \n
\n

Let's jump in!

\n
\n

🤖 My honest thoughts about A.I. music

\n

With the recent rise of A.I. music, I received a lot of demands to share my thoughts about the topic.

\n

Do I love it? ❤️
Do I hate it? 🤬

\n

Here are my thoughts, completely unfiltered, about A.I. music:

\n

​

\n

To start,

\n

I think A.I. is great for technical, repetitive, boring tasks.

\n

For example, I already use it to master all my tracks.

\n

I use Ozone Elements by Izotope, which uses A.I. to do a first pass on the limiter, EQ and Stereo Image.

\n

I love this tool!!!

\n

It gives me a great base to start with, fast results, that I then slightly adjust.

\n

Once again, great for technical aspects like this one.

\n

But in my *personal* opinion, A.I. should not exist in the creative world.

\n

I honestly hate that it does...

\n

There is no beauty in using A.I. to create something in 1 click and brag about it.

\n

It requires no talent or skills whatsoever.

\n

Creativity is supposed to be the human's imagination ability.

\n

This is what differentiates us from animals and other living creatures.

\n

I personally don't connect with anything that's been created using A.I (so far).

\n

​

\n

That being said, me hating on A.I. won’t make it disappear.

\n

It is coming wether we like it or not.

\n

People that were previously our clients will start using it, wether we like it or not.

\n

So the only thing we can do is adapt, and adapt real fast!

\n

Those who don’t will be left behind.

\n

It is like the industrial revolution or the computer invention.

\n

Technology keeps evolving, so our jobs.

\n

​

\n

I personally am not feeling threatened by the arrival of A.I. because I know I will adapt.

\n

But most importantly, I don't think A.I. can fully replace artists.

\n

People still want to connect with people, they want to feel like they belong to a community.

\n

Not a robot...

\n

So I think we still have a long way before an A.I. is able to have their own fanbase.

\n

This is where I think that building your own personal brand around your music will help you stand out.

\n

Film directors won't be using A.I. instead of Hans Zimmer anytime soon. Why?

\n

Because they want Hans Zimmer!

\n

If you are able to have your own style and build a personal brand around your music, people will come for you and won't settle for an A.I.

\n

​

\n

Now on a more wider note, not just in music, AI scares the sh*t out of me!!!!

\n

Call me crazy but I don't think we're too far off the scenario of The 100 if we keep developing this! 😅

\n

Anyway, those were my thoughts, I'd love to hear yours and if or how you plan to include A.I in your music? 💌

\n

---

\n

P.S: These are my thoughts and mine only. We are all allowed to have our own opinions. That being said, I'm happy to talk about it more if you want, just hit \"reply\" to this email.

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Potential - LAUV​
LAUV is one of my favourite artists because he does it all. Songwriting, producing, singing... everything! I love his storytelling and soft but catchy vocal lines. If you like Modern Pop, this one will hit the spot!

\n
\n\n\n\n
\"artist\"\n
Potential
\n
Lauv
\nPREVIEW\n		\n
\n\"Spotify\n
\n
\n
 
\n\n
\n
​
\n

​

\n

Lose Control - MVSE, Micah Martin
​It's been a while I had not listened to MVSE. When I was producing future bass/melodic dubstep, I was listening to his songs a lot. This new one from him got me right back then. Super powerful drop with good old screechy lead like Illenium and very emotional breakdowns.

\n
\n\n\n\n
\"artist\"\n
Lose Control
\n
MVSE, Micah Martin
\nPREVIEW\n		\n
\n\"Spotify\n
\n
\n
 
\n\n
\n
​
\n

​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

🎥 The A.I. Music Situation [Videos]

\n

This email was centred about A.I. in music.

\n

I thought it'd be important to share other videos from producers and composers sharing their thoughts about the topic so you can make your own opinion and adapt accordingly:

\n

1. RoomieOfficial reviewed a few A.I. music softwares and gave some surprising opinions of his own

\n\"video​

​

\n

2. Zach Heyde opinion's about film music A.I. for music composers. Quite helpful to know how to adapt.

\n\"video​

​

\n

🎬 | My Last YouTube Video

\n
\n

4 secrets to build an engaged & dedicated fanbase on social media

\n

If you want to stand out against A.I., building your own fanbase is key. In the video, I read the book \"Superfans\" for you and share 4 secrets to grow your community on social media. Having an engaged and dedicated fanbase will help you in all the possible ways.

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

Keep learning,

\n
\n
​
\n

Aurelie Couble

\n

Find me on YouTube, Instagram​
or Book a 1:1 call​

\n

​

\n
\n

👋🏻 Whenever you're ready, there are 4 ways I can help you:
​

\n

1. Join the waitlist for MusiCreator Cohort 2: A 3-weeks Live Cohort based course that will transform your music skills into a profitable online business.
​

\n

2. The Producer Dashboard: The last Notion template you'll ever need to build and sustain your music career or business.
​

\n

3. The Producer Social Media Kit: Everything you need to know to grow on social media as a music producer.
​

\n

4. The 12 Months Plan: A month-by-month plan to learn music production at home.

\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/my-unfiltered-thoughts-about-a-i-music","position":null,"timestamp":"2024-05-07T14:08:50.000Z","title":"My (unfiltered) thoughts about A.I. music","updated_at":null,"campaign_id":15173785,"post_id":5512998,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/uNLepybr8Pr6Lwt2DK5ncs","thumbnail_alt":null},{"id":1109630225,"name":"fc3eae5a-0abc-4c21-9167-3c4a0dbd4df4","type":"NewsletterItem","element_id":"fc3eae5a-0abc-4c21-9167-3c4a0dbd4df4","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"7f127b1d-c154-4505-991b-b2df382bb87f","created_at":"2024-04-29T14:43:09.000Z","description":"\n\n

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by plv music

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Insights Of An Artist's Journey

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Hi Reader 👋🏻

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Welcome to another issue of Insights Of An Artist's Journey!

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Every Tuesday morning, I'll send you actionable tips and resources straight to your inbox to skyrocket your music production journey.

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Here are today's topics:

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  • ❌ Why you should never release your first idea
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  • 🎧 2 new music discoveries
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  • 💸 10 ways for musicians to make money online and offline
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  • 🖥 Free box mockup to sell your digital products
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Let's jump in!

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❌ Why you should NEVER release your first idea

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Have you ever come up with a cool idea and played it on repeat?

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Or wrote a melody for your drop and played it on repeat over and over again?

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Yeah, me too!

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And while you might think it's a good sign for a great idea,

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it might not be the best!

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When learning music production, we are often faced with writer's block or we struggle to even be able to come up with a melody all-together.

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We try a bunch of things, start a bunch of new projects...

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So whenever we finally find something that works, we lock in that idea!

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This method is good in the beginning, by over time, it can lead to stagnation. ❌

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✅ Instead, here's a new way to do it:

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When you find something that works, take a pause and come back to it in 2-3 days with fresh ears.

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I guarantee you that in 90% of the case, you won't think it's as great as you thought a few days ago 😉

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Now that doesn't mean you need to trash the idea!

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It just means the idea needs development.

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Maybe it needs:

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  • 🎹 More or different layers?
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  • 🎛 A different sound design?
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  • 🎶 A few more (or less) notes?
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  • 🔂 A variation in the second loop?
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By asking yourself these kind of questions and reworking your original idea, you will improve your skills and make a catchier song ✅

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​
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Take it from my experience, I know the feeling!

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Every time I was finally coming up with something, I used to think it was the best idea and just rushed to finish it to release it.

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While it helped me to finish a lot of songs in the beginning, now that I have a more intermediate/advanced level, I realize it was not the best idea to improve my skills (no pun intended... 😅)

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Reworking and developing my original idea is what helped me take my songs to the next level 🚀

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​

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🎶 | Music Discoveries Of The Week

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You Don't Ignore (Trop Tard) - Petit Biscuit, Maxence​
Petit Biscuit is probably the biggest DJ & Music Producer in France (after David Guetta). I've been a fan of his music for as long as I can remember it. He recently released a song in both English & French so it has a special place in my heart - such a beautiful song on top of that.

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\"artist\"\n
You Don't Ignore (Trop Tard)
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Petit Biscuit, Maxence
\nPREVIEW\n		\n
\n\"Spotify\n
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Keep U Warm (ft. Jordan Shaw) - SLANDER, William Black
​SLANDER is back with an emotional future bass banger!! Beautiful vocals, perfect instrumental and an uplifting drop. It's been on repeat since writing this newsletter by the way!

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\"artist\"\n
Keep U Warm (ft. Jordan Shaw...
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SLANDER, William Black, Jord...
\nPREVIEW\n		\n
\n\"Spotify\n
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​

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❤️ | My Favourite Resources For Music Artists

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💸 10 Ways To Make Money [Article]

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ConvertKit (the email provider I use to send you this newsletter) recently shared a post for musicians to make money both online and offline.

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While some won't apply to everyone, I thought it'd be a good reminder to broaden your perspective as to how you could monetize your music skills and knowledge.

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Here is a condensed list:

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  1. Music tours and live performances
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  2. Royalties (sync, mechanical...)
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  3. Direct sales to your fans (Digital downloads, merch...)
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  4. Ad revenue and tips from social media
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  5. Fan memberships
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  6. Teach music online (or in-person workshops)
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  7. Paid session work (Ex: SoundBetter)
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  8. Stock music licenses
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  9. Sponsorships
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  10. Start a newsletter
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​

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🖥 31 Free Box Mockup Templates [Photoshop File]

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If you are selling sample and preset packs or any types of digital downloads like a masterclass, you will probably be needing a box mockup template to present your product.

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It used to take me hours to find free templates but luckily, here are 31 for you, completely free!

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The only thing is it uses Photoshop, but I'm sure you can find some on Canva too!

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\"box-mockup-templates-psd\"
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​
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👋🏻 Ready for more?

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MusiCreator Cohort 1

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Enrolments for MusiCreator are now open. Transform your music skills intro a profitable music business in 2024.

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Join now
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12 Months Plan

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A month-by-month plan to learn music production at home and produce your first 8 songs.
​

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Get it here
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​

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💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

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Keep learning,
- Aurelie (PLV) 🚀

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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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by plv music

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Insights Of An Artist's Journey

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Read time: 4 minutes

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Hi Reader 👋🏻

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Welcome to another issue of Insights Of An Artist's Journey! Once again, I have a lot of cool things to share with you.

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Here are today's topics:

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  • ✨ How I overcame my biggest mental roadblocks
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  • 🎛 30% OFF ALL FabFilter plugins
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  • 🎹 KYGO's World Tour Announced
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  • 🎧 2 new music discoveries
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Let's get into it!

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I was recently interviewed by Reagan Ramm.

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We had some great conversations but I wanted to share one of them with you today.

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At one point he asked:

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\"What were some of the biggest mental roadblocks you faced, and how did you overcome them?\"

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Alright, big one!

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Instantly, I thought about a few:

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  • Imposter syndrome
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  • Comparison
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  • Fear of judgement
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So let's talk about each of them and how I overcame them (or at least learnt how to deal with them).

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​

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1 | Imposter Syndrome

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This one is a BIG one that I still struggle with to this day.

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Usually, you feel the imposter syndrome when you have to share something with others that is more \"educational\".

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So keeping this in mind, there are a couple things that helped me deal with it better:

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  1. Remembering that I only have to be one step ahead of somebody else to be helpful
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  2. Documenting instead of \"educating\"
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You only have to be one step ahead

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If you're a beginner or not yet established, that's okay. You don't have to be an expert to \"teach\" or \"help\" other people.

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As long as you are one step ahead of them, you have something to bring them.

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The problem with social media is that when someone sees a post, they'll automatically think that it was addressed to them.

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But that couldn't be more wrong.

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Your posts will be directed for one person type only.

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So don't listen to those people that could potentially tell you \"you're not qualified\".

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It just means that they are further ahead than you and that your content isn't for them.

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They'll move on 😉
​

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Documenting instead of \"educating\"

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Now there is another way to approach \"educational\" content.

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You can just document the way you do things.

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Instead of \"how to\" videos, think about \"how I\" videos.

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For example:

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  • How I turned my music skills into a music business
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  • How I became a DJ without going to DJ school
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  • How I finished 3 songs in 1 month
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This way, it's just you sharing your journey, sharing your ways of doing things...

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You don't have to say: \"this is how you do XYZ\".

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And this has been super helpful for me to approach my content this way!

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Quick Reminder

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Enrolments open soon!

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Last call to join the waitlist if you want to turn your music skills into a profitable business this year.

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Join the waitlist
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2 | Comparison

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Social media is a blessing but... it also comes with some downfalls.

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Creators are always pushing boundaries and coming up with crazier mind-blowing videos.

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When trying to even get a decent video out, it can be demotivating.

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Sometimes, I was finally getting a result I loved but 5 minutes later...

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I saw an amazing (and better?) video being posted.

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This was the hardest part of my journey.

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To not compare and not give up, thinking that I just \"wasn't good enough\" or \"didn't have what it took\".

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There are a few things you could do like:

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  • Limit your time on social media
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  • Block social media when you are working on your own videos
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  • Unfollow people that give you this feeling (potentially!)
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But what helped me the most is:

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To reframe my thinking from \"I am jealous\" to \"What can I learn from this person?\"

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And instantly I replace comparison by inspiration and references!

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Which in turn, helped me to improve my own videos too!

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​

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3 | Fear of judgement

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Here is a a simple way to put it:

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I could be donating a million dollars to a charity or jumping in front of a train to save a kid that there would still be some people that would criticize me for it.

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My point?

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Whatever you do, people will always judge you no matter what.

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So why even try not to be judged when it's literally impossible?!

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Once you internalize that, you suddenly understand that it's useless to try to appeal to everyone.

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This should be a weight lifting away from your shoulder.

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The best quote I heard about this is:

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Attract the best, repel the rest. - Sean Cannell
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That's it!

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Your only job on social media (or in life), should be to attract your own tribe.

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You don't need everyone, you just need the right people.

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​

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In Summary

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The biggest enemy in your music journey will be yourself.

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At the end of the day, you can learn and master any skills with time and free resources online.

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But I strongly believe that the difference happens in the mindset approach that you take.

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So here are the tips you can take from my own journey to deal with imposter syndrome, comparison and fear of judgment:

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  1. You don't have to be an \"expert\" to teach other people, you just have to be one step ahead.
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  2. If you feel the imposter syndrome, just document your process and journey instead of proper teaching.
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  3. Reframe your brain from \"I am jealous\" to \"What can I learn from this person?\"
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  4. People will always judge you no matter what you do. So it is pointless to try not to be judged.
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I sincerely hope that these will help you in your journey and that you will get over the mental hurdles you were having ✨

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​

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🎶 | Music Discoveries Of The Week

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Kenji - Lost In The Ocean​
Kenji was the very first music producer I connected with when starting this journey. We met during Kygo's Monthly Masterclass back in January 2021!!! He also made insane progress since then and he recently released a chill stutter house track. So good!

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\"artist\"\n
Lost In The Ocean
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Kenji
\nPREVIEW\n		\n
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For Life - Kygo & Zak Abel ft. Nile Rodgers
​Speaking of Kygo... a good old tropical house was necessary to officially move towards summer season. I'll never get tired of his vocal chops and catchy melodies talents! Can't wait for his album!!

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\"artist\"\n
For Life (feat. Nile Rodgers...
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Kygo, Zak Abel, Nile Rodgers
\nPREVIEW\n		\n
\n\"Spotify\n
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❤️ | My Favourite Resources For Music Artists

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🎛 30% OFF Fabilter plugins [Plugins]

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FabFilter is celebrating their 20 Year anniversary with a major sale!

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Until the 1st of May, you can get 30% off on all plugins (bundles included!!!)

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If you ever wanted to grab some of their favourite plugins, I guess your time is now 😉

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​
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🎧 KYGO goes on Tour! [Concert]

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While we seem to be on a Kygo theme here, he just announced a world tour!

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Luckily he'll be in Vancouver so... I might grab tickets!! 😍

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After all, I wouldn't be here without his masterclass! 😉

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But anyway, if you'd like to go see him, I thought I'd let you know.

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​
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👋🏻 Looking For More?

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When you are ready, here are 5 more ways I can help you in your music journey:

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    \n
  1. (FREE) Take my 7 Steps To Produce A Track From Scratch Email Course
    2. \n
  2. ​Join the Waitlist for MusiCreator to transform your music skills into a profitable business this year (only 25 spots available)
    3. \n
  3. ​Book a 1-hour coaching session with me to work on your music production, grow your fanbase on social media or build your music business.
    4. \n
  4. ​The Producer Dashboard: The last Notion template you'll ever need to build and sustain your music career or business.
    5. \n
  5. ​The 12 Months Plan: A month-by-month plan to learn music production at home.
    6. \n
\n
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💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

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Keep learning,
- Aurelie (PLV) 🚀

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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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by plv music

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Insights Of An Artist's Journey

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Hi Reader 👋🏻

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Welcome to another issue of Insights Of An Artist's Journey! Once again, I have a lot of cool things to share with you.

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Here are today's topics:

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  • 🚀 Why growing your own fanbase isn't optional anymore
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  • 🎶 2 new music discoveries
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  • 🤖 A.I. for music has arrived (unfortunately?)
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  • 🔥 How to bullet-proof yourself from quitting
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But before getting into it...

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Make a living from your music

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If you follow me on IG, you know that I've spent the last few weeks creating the online course MusiCreator.

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The enrolments are opening soon and only 25 spots will be available.

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There are currently 18x more people than spots available in the waitlist so if you'd like to transform your music skills into a profitable business this year - this is your last reminder to join the waitlist 🚀

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​
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So I know that social media content is a controversial topic in the world of \"music artists\".

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Most of the time, artists are resistant to it because they're afraid it's going to take away from their \"art/music\".

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My goal isn't necessarily to convince you to do so.

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If you really don't want to, well that's your right!

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But I feel like it is my duty to present you to the benefits of it considering the last email I received from a label...

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​

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1 | A surprising request from a new label

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A couple weeks ago, I received an email from a new label, announcing that they are looking to sign new artists.

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Great! I naturally opened it.

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In the requirements section of the email, it said:

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Ideally we are looking for artists/bands with some form of organic traction already (social following, touring, etc).
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Well that's a first!

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But I'm not surprised.

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It's been a while that I was hearing people saying that labels are now starting to look for artists that already have some social media following.

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Why not?

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It will make their job easier and they'll likely get better results!

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​

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2 | Free advertisement

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Additionally, when starting in our music journeys, we don't have much money to invest.

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This is where I find social media to be the perfect promotional strategy.

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It's FREE advertisement!

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In just a few minutes/hours, you could get hundreds if not thousands of eyes on your music.

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​

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In Summary

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This is your sign to start growing your fanbase.

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It is now more important than ever!

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Here are the 2 reasons why we just talked about:

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  1. Labels are now requiring their potential artists to already have an organic social media following
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  2. It is free advertisement. Save your money, invest your time.
    3. \n
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I hope it gave you the motivation you needed to start taking your social media growth seriously.

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And don't worry if it feels overwhelming or intimidating!

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I'm going to be making a lot more content about growing your fanbase on social media to help you get there 😉

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In the meantime, you can start by watching these YouTube videos I made on the topic.

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​

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🎶 | Music Discoveries Of The Week

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I'll Be There - West Collins​
It's been a while I didn't hear a Future Bass track that caught my attention but this time... my friend and member of our community West Collins released a GOOD one! You know I love those dreamy vocal chops? The drop is full of them and it's too good 🥰✨

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\"artist\"\n
I’ll Be There
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West Collins
\nPREVIEW\n		\n
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(P.S: It is a self-release, which is a good reminder that it is important to self-release some of your songs here and there!)

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Someone You Loved - Freaky DJs, Mazdem
​The duo Freaky DJs released a remix/cover version of \"Someone You Loved\" by Lewis Capaldi, which is very different from the original. They gave it a chill EDM techno melodic house spin that I actually enjoyed a lot.

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\"artist\"\n
Someone You Loved
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Freaky DJs, Mazdem
\nPREVIEW\n		\n
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❤️ | My Favourite Resources For Music Artists

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🤖 Suno AI [A.I.]

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I guess it was just a matter of time until this happened...

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Suno is a new A.I. that can generate full music tracks with just a few words - yup, you read that right!

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And the scary thing is... they sound really good!!!! 😱

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Here is a lo-fi track I generated with this prompt:

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\"A chill and dreamy lo-fi to look at the rainy city on a Sunday night, no vocals.\"

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​
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Here are a few thoughts about it:

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  • It worked insanely good for lo-fi tracks as they are simple by nature, but for EDM genre, it's not there yet. Very repetitive, miss creativity and the mix is not great at all. That being said, at the rate they improve those A.I. algorithms, I'm sure it'll be there in no time!
    • \n
  • Part of me honestly hates that A.I. exists... but they unfortunately won't go away so I do believe that we HAVE to adapt and fast if we want to survive the industry changes. Use it to come up with better melodies, use it to get a faster production workflow, use it to output more potential beats for your customers... just find a way to include it in your music creation process and you'll be fine 😉
    • \n
  • For now, it seems to be free and you have 50 credits every day to use.
    • \n
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I would love to hear your thoughts about this new A.I. for music - hit reply to this email and we can talk about it! 💬

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​

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✨ 7 Levels Deep Exercise [Worksheet]

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Learning music production, growing your fanbase or trying to monetize your skills is a hard journey.

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There are going to be tough times where you feel like quitting...

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In those moments, you need to remember why you first started!

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You need a reason that is deeper than \"money\" or \"followers\" to keep you going when no one is watching you.

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This is where this 7-Levels Deep Exercise Worksheet by Dean Graziozi comes into play.

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You can do the exercise online here: https://www.7levelsdeep.com/​

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We will talk about it more in Lesson 1 of MusiCreator but for now, this should help you a lot!

\n
\n

👋🏻 Looking For More?

\n

When you are ready, here are 5 more ways I can help you in your music journey:

\n
    \n
  1. (FREE) Take my 7 Steps To Produce A Track From Scratch Email Course
    2. \n
  2. ​Join the Waitlist for MusiCreator to transform your music skills into a profitable business this year (only 25 spots available)
    3. \n
  3. ​Book a 1-hour coaching session with me to work on your music production, grow your fanbase on social media or build your music business.
    4. \n
  4. ​The Producer Dashboard: The last Notion template you'll ever need to build and sustain your music career or business.
    5. \n
  5. ​The 12 Months Plan: A month-by-month plan to learn music production at home.
    6. \n
\n
\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

Keep learning,
- Aurelie (PLV) 🚀

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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/labels-are-now-requiring-artists-to-have-their-own-fanbase","position":null,"timestamp":"2024-04-16T10:03:20.000Z","title":"🚨 Labels are now requiring artists to have their own fanbase!","updated_at":null,"campaign_id":14955746,"post_id":5329111,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/tJi96R6n99g5eBRboRCzJK","thumbnail_alt":null},{"id":1109630245,"name":"a279a9f7-5abf-43c7-a02d-e7299bd0a2c6","type":"NewsletterItem","element_id":"a279a9f7-5abf-43c7-a02d-e7299bd0a2c6","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"9d5e3bf4-585b-4a1a-b4f1-dda7ca3aa4d4","created_at":"2024-04-08T19:07:25.000Z","description":"\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
\n
\n
\n
\n\n\n\n
\n

Hi Reader 👋🏻

\n

Since I started my journey learning music production from zero, I realized one thing:

\n

It is a lonely journey.

\n

→ your friends are sceptical, potentially even judging you for having such dreams
→ your family might not even understand or support you
→ and when we're making music in our bedroom well... we're alone

\n

Over time, it can take a toll on our mental health and creativity.

\n

We're humans after all, we want to feel like we belong to a tribe.

\n

This is where I realized that I needed to hang around like-minded people. ✨

\n
    \n
  • People that have the same passion as I do
    • \n
  • People that are encountering the same obstacles and challenges as I do
    • \n
  • People that can push you to keep going
    • \n
  • People that inspire you to get better
    • \n
\n

The solution I found?

\n

An accountability & mastermind group! 🚀

\n

Since the beginning of 2024, me, Zach Heyde, Cheska and Robert Rodriguez have been meeting on Zoom about once a month to chat all things music, social media and business.

\n
\n
​
\n

So, what is an accountability and mastermind group?

\n

An accountability group is a group which whom you share your goals and other members hold you accountable to stay on track and take the right decisions.

\n

A mastermind group is a group where you share your ideas, struggles and other members are here to support you, brainstorm with you, guide you.

\n

We decided that a combination of both was even better!

\n

Creating this group has been one of the best thing that happened for my music journey and career so far - here's why:

\n

​

\n

1 | Support

\n

As mentioned before, this music journey can be lonely.

\n

When talking with other people that relate to the same issues as you, or go through the same obstacles, it is quite beneficial.

\n

First, it's inspiring to see how they tackle the problems or how they overcome their challenges.

\n

But we also find solutions together.

\n

And over time, this is very helpful for you to actually make better progress, faster.

\n

​

\n

2 | Brainstorming together

\n

When sharing your goals with other people, they often get a perspective that you might not see by being too close to the problem.

\n

This is where they jump in and help you brainstorm ideas, solutions...

\n

For example, this is after talking with them that we decided it was time for me to focus on creating my online course, MusiCreator.

\n

​

\n

3 | Lean on each other’s experiences and learnings

\n

We all come from different backgrounds.

\n

We all have different experiences and different areas of expertise.

\n

By combining all these together, it become a very powerful tool to help each other.

\n

For example, you can ask questions that have been stuck in your head to someone that has more experience that you on a specific topic - and this, is priceless!

\n

​

\n

4 | Keeps you accountable

\n

The main point of an accountability group is to keep you acountable, to keep you on track with your goals.

\n

Seeing them take actions pushes me to also take actions to “keep up” with everyone.

\n

It's like we all push each other forward!

\n

At the end of each call, we all commit to one thing that we want to have accomplished by the next call.

\n

And at the beginning of each call, we check-in with each other to see if we actually went through with our main goal (which we usually do!).

\n

​

\n

In Summary

\n

Finding like-minded people to create an accountability and mastermind group is a real motivation booster!

\n

At the end of each call, I feel so refreshed, inspired and extremely motivated to keep pushing towards my goals!

\n

On top of that, we have a group chat where we can text each other in between the calls so the help doesn't stop at the calls - it goes beyond that which once again, is priceless and so inspiring!

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Eyes on u - Elsaaa
​I've been a fan of Justin's music since his collaboration with Marze. His songwriting, lyrics and vocals are just too beautiful and always gets me. This one didn't dissapoint either.

\n
\n\n\n\n
\"artist\"\n
eyes on u
\n
elsaaa
\nPREVIEW\n		\n
\n\"Spotify\n
\n
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\n\n
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​
\n

Deep House 2024 - Spotify Playlist​
As I have been exploring deep house a lot more these days for my music, I've been listening to this playlist a lot. It's not organic instrumental deep house like you used to potentially know it, it's a brand new style of deep house, very melodic and including vocals.

\n
\n\n\n\n
\"artist\"\n
Deep House 2024 • 1VYBE Musi...
\n
Forget You • Stlk
\nPREVIEW\n		\n
\n\"Spotify\n
\n
\n
 
\n\n
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​
\n

​

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❤️ | My Favourite Resources For Music Artists

\n
\n

📕 Gig Hunting Kit [COURSE]

\n

My friend and film composer Cheska just released her brand new course called \"Gig Hunting Kit\".

\n

It will help you start your film composing career with a clear strategy for connecting with filmmakers online - no viral content or large social media following required!
​
It includes:

\n
    \n
  • 2 Hours of Video Content
    • \n
  • 4-Step Outreach & Messaging Strategy
    • \n
  • Gig Hunting PDF Guide
    • \n
  • 1:1 Coaching Session w/ Cheska
    • \n
  • Lifetime Updates
    • \n
\n

If you are an aspiring film composer, this could be very helpful for you, check it out!

\n
\"\"
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​

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📖 Connor Price Interview [VIDEO]

\n

Connor Price has been blowing up on social media with his music videos.

\n

In this interview, they talk going viral, spotify stream revenue, marketing and many other music related things.

\n

I haven't finished watching it but so far it's been interesting different perspectives so I thought I'd share it with you!

\n
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​
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💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n

What can I help you with?

\n\n\n\n\n
\"\"
\n

MusiCreator - Online Course

\n

Make a living from your music online - enrolments open April 29th.

\n
Join the waitlist
\n\n
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\"\"
\n

7 Steps To Produce A Track rom Scratch

\n

Produce a track from start to finish, in 7 simple steps (FREE).

\n
Download now
\n\n
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\"\"
\n

Producer Dashboard

\n

The last Notion template you'll ever need to build and sustain your music career or business.

\n
Get it here
\n\n
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\"\"
\n

12 Months Plan

\n

A month-by-month plan to learn music production at home.

\n
Get it here
\n\n
\n\n\n\n\n
\"\"
\n

1:1 Coaching Sessions

\n

60-minutes call with me to work on your music production, grow your fanbase on social media or build your music business.

\n
Book a call
\n\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/the-missing-piece-to-your-music-success","position":null,"timestamp":"2024-04-09T10:08:10.000Z","title":"The missing piece to your music success","updated_at":null,"campaign_id":14885832,"post_id":5272985,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/kr5SRpwht1ZfF8yWeuCz1Q/email","thumbnail_alt":null},{"id":1109630251,"name":"296c6fc7-9964-42cb-a870-5b02215d0b44","type":"NewsletterItem","element_id":"296c6fc7-9964-42cb-a870-5b02215d0b44","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"d1a151db-3ed9-4fea-9896-89f2aaaf7de8","created_at":"2024-04-02T00:57:17.000Z","description":"\n\n

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by plv music

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Insights Of An Artist's Journey

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Hi Reader 👋🏻

\n

It is no secret that I went into a burnout period at the end of November 2023.

\n

In a previous email and video, I shared the 4 reasons why:

\n
    \n
  1. I didn't have any hobbies (hence I worked all the time and never took time off)
    2. \n
  2. I got fed up of mean/hate comments and couldn't deal with them anymore
    3. \n
  3. I put too much work and expectations on myself
    4. \n
  4. I felt a lot of external pressure by growing an audience of over 70,000 people
    5. \n
\n

Or that's at least what I thought it was at the time...

\n

But turns out, I might have been wrong!

\n

​

\n

To be honest with you, I'm not out of the burnout yet.

\n

I'm still heavily struggling with it.

\n

But over the last few months, by:

\n

→ talking a lot about it with my family and loved ones
→ doing a bunch of introspection
→ and learning more about it

\n

I realized a couple things:

\n

Me going into burnout was probably for the best!

\n

​

\n
\n

🥳 Before we get into it...

\n

​

\n

My latest single 'Where You Are' has been the best release I've had in a while!

\n

So I just wanted to say thank you for the amazing feedback and support on the song so far!

\n

​

\n

But also a quick reminder:

\n

Sometimes, we tend to focus on the 'wrong' 'vanity' metrics.

\n

Number of followers, likes, etc.

\n

What I enjoy even more than my song reaching over 30K streams in less than a month is this... 👇🏻

\n
\n
​
\n

\"18 people listening now!!!!\"

\n

This gives me much more satisfaction to see and motivates me to keep pushing!

\n

It has also taught me that the right label can do a big difference!

\n
\n

​

\n

Back to our burnout story!

\n

Don’t get me wrong, during my down period, it was horrible!

\n

But it wasn’t the worst.

\n

I got out of it (almost) stronger and I learned a LOT from it already.

\n

Here are 3 key takeaways from my burnout 👇🏻

\n

​

\n

Burnout is mental, NOT physical

\n

For the first 3 weeks of the burnout, I did nothing.

\n

I literally sat and lay down on the couch (or bed) all day long.

\n

I went on a couple walks when I felt like it but otherwise, that was it.

\n

Eat, sleep, Netflix, repeat.

\n

When I started to feel better, I went back to a couple hours of light work per day.

\n

Now I'm back at normal working hours, but it's been 2 months I haven't worked after 6pm or in the weekend.

\n

I was really proud of that!

\n

Because I thought I was working \"too much\" or \"too many hours\".

\n

But it turns out...

\n

I'm still feeling the exact same anxiety and stress as I did when I had the burnout.

\n

EVEN with working just ~20 hours a week, exercising 3-4x/week and resting after 6pm.

\n

This is where I realized that burnout isn't physical.

\n

Burnout is mental.

\n

Which brings me to my next point.

\n

​

\n

Mental Health Is KEY

\n

As we discovered, burnout is a mental issue, not a physical one.

\n

So how do we fix it?

\n

It turns out that taking care of your physical health is much easier than your mental health.

\n

If you're tired, take a nap, sleep more, eat better, exercise...

\n

There are many remedies!

\n

Anxiety, stress, fear and other emotional feelings are much harder to fix.

\n

To be completely honest with you, this is the part I still haven't figured out.

\n

I have so much ambitions and so much passion for what I do, yet I wake up every single morning with a pit in my stomach and a weight on my chest.

\n

This is why I've been looking into it a lot lately and it made me realize one thing.

\n
The only difference between the ones who will succeed and the ones who won't is mindset.
\n

We can learn about anything these days thanks to internet.

\n

If tomorrow I want to become a painter, I can. (With time and dedication obviously)

\n

But to turn a passion into a business, to be your own boss and build a business from the ground up... this is all about mindset!

\n

So taking care of your mental health is the key to your success.

\n

I'm planning on doing so by:

\n
    \n
  • journaling daily
    • \n
  • going back to meditation
    • \n
  • reducing my social media time very heavily
    • \n
  • blocking my emails when I don't have an email working block
    • \n
  • being very careful as to who I follow on social media
    • \n
  • finding a therapist
    • \n
  • exercising 4-5x/week
    • \n
  • eating healthier
    • \n
  • ...
    • \n
\n

I'll let you know how it goes and maybe I'll even make a video on mental health for creative people!

\n

​

\n

Work-Life Balance Is NOT optional

\n

As mentioned previously, it's been about 2 months that I haven't worked in the evenings or in the weekends.

\n

I have been taking much more time off and spent more quality time with my boyfriend, my friends and took better care of my body.

\n

I am starting to love this lifestyle!

\n

Heck this morning I worked for a couple hours and then went to play tennis from 10am-12pm! What a great day!

\n

As a result, I feel like I am taking better business/important decisions because I have more time for my mind to wonder and get clearer.

\n

As of right now, I do not want to go back to the rhythm I had before.

\n

I know that I am going to have to do some sprints here and there (for example when I will be releasing MusiCreator).

\n

But overall, maintaining a better work-life balance is mandatory for me now.

\n

(That being said, I recognize that more work was indeed necessary to get me to that position! I just should have stopped when I went full-time, which I didn't.)

\n

​

\n

In Summary

\n

Part of me is glad that I went into the burnout.

\n

At the time, I was too much into the \"workaholic\" mode.

\n

It was a wake up call!

\n

Now I have learned a lot about me and adjusted my lifestyle accordingly.

\n

Don't get me wrong... it sucks!

\n

But I am confident that what doesn't kill you makes you stronger! 🔥

\n

​

\n

(Disclaimer: I am NOT saying that going into burnout is good for you or your career! I am only trying to learn the lessons from something that happened to me and could happen to other people!)

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Whatever - KYGO ft. Ava Max (Acoustic)
​One of the most beautiful acoustic version I have EVER heard of an EDM track!!! Kygo's amazing pianist talent mixed with the unique vocals from Ava Max gives you this beautiful acoustic version.

\n
\n\n\n\n
\"artist\"\n
Whatever (with Ava Max) - Ac...
\n
Kygo
\nPREVIEW\n		\n
\n\"Spotify\n
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\n\n
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​
\n

(Yes, it's been on repeat for the last 3 days!)

\n

​

\n

High - MHA​
MHA is a fellow Youtuber and music producer but had not released music in a very long time. He usually dabbles around future house/future bounce music and he finally released a new song! Once again, such a refreshing style and unique vibe he brings! Love it!

\n
\n\n\n\n
\"artist\"\n
High
\n
mha
\nPREVIEW\n		\n
\n\"Spotify\n
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\n\n
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​
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​

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❤️ | My Favourite Resources For Music Artists

\n
\n

🎛 FREE Mixing & Mastering Classes [COURSE]

\n

I just discovered this website called Mastering.com, where you can watch hours and hours of free mixing and mastering classes!!!

\n

I am shocked that this is free! 🤯

\n

If you were looking to get better at mixing and mastering, look no further and put it on your watch later list asap.

\n
\n
​
\n

🎹 Fred Again DJ Set [VIDEO]

\n

I stumbled upon this video from Fred Again, which isn't new (it is 2 years old), but I thought it was such a unique way to show off his skills as both a DJ and a producer/musician!

\n

This is a very engaging \"DJ set\" to post on social media platform and bring new listeners to his music. Hats off!

\n\"video​

​

\n

🎬 | New YouTube Video

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\n

Produce With Me | 1 Hour Uncut Mixing & Mastering Process​
​You asked for some uncut videos showing the full process, I delivered! Here is a 1-hour long uncut process video as I do the final mixing and mastering for my upcoming Melodic Deep House track!

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- Aurelie (PLV) 🚀

\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/unpopular-opinion-i-m-glad-i-burned-out","position":null,"timestamp":"2024-04-02T11:07:12.000Z","title":"Unpopular opinion: I’m glad I burned out 🔥","updated_at":null,"campaign_id":14818898,"post_id":5215606,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/rToAau4p1pFqhrPHQ3nTgN","thumbnail_alt":null},{"id":1109630257,"name":"e223cc19-93b1-46e0-b60f-7d3734c67072","type":"NewsletterItem","element_id":"e223cc19-93b1-46e0-b60f-7d3734c67072","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"f9b56142-6a79-46ef-8c9f-8d45f29a565e","created_at":"2024-03-25T18:25:07.000Z","description":"\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
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\n

Hi Reader 👋🏻

\n

Before we get into today's topic, I wanted to give you an update on MusiCreator, my upcoming online course to make a living from your music online.

\n

It's official, I started to create the course! Meaning that for the next few weeks, that'll be ALL I do!

\n

This also means that I'm going to reduce the amount of videos I post on Instagram and YouTube while I build the best course I can for you!

\n

I am both super excited and extremely stressed and overwhelmed by this massive undertaking that it is to create a course.

\n

If you'd like to see the behind the scenes on what it takes to create an online course, let me know by replying to this email and I will document the process for future videos and emails.

\n

Here is some early feedback:

\n
\n
​
\n

I'll be launching MusiCreator in just a few months, so if it sounds useful to you, click here to be the first to know!

\n

(P.S: The first MusiCreator masterclass was sold out in less than 1 hour so I heavily advise you to join the waitlist!)

\n
\n

This is (probably) why your music isn't heard

\n

Being a music artist is like being a business owner or entrepreneur.

\n

The only difference is that the product you have to sell is your music.

\n

But that means that like all business owners, you need to promote that product as much as you can.

\n

And this can be very awkward in the beginning.

\n

I get it, you are a creative, not a marketer.

\n

But if you want your music to be heard in an online streaming world, this is the game you'll have to play.

\n

If you tried to promote your music in the past but it didn't work...

\n

... here are 5 key strategies for you to start implementing:

\n

​

\n

1 | 🫢 People won’t know you have something to sell if you don’t say it​
​
If there is one thing I learned on social media is that you have to be very precise as to what you want people to do.

\n

You want them to go listen to the full version of your song if they liked the snippet? TELL them!

\n

Don't just post your music and pray for people to miraculously be taking the necessary steps to find your song on streaming platforms.

\n

People are lazy 😴

\n

I know 'promoting' feels awkward. Especially in the beginning.

\n

But as everything in life, it gets easier with time.
​
Talk about it, make content around it, share it to spread the word.

\n

​
​
​2 | 🔂 The rule of 7​
​
On average, people need to see something 7 times before they decide to take actions.

\n

If you are selling anything, or want to attract clients, don't wait for them. Go get them!
​
Sometimes, I post the same story over and over again for months.
​
No one has ever said anything.
​
Why?
​
When you post online, only a fraction of your audience will see it. Not all of them.
​
So make sure all of your audience sees what you have to offer by posting and reposting over time.

\n

In summary, promote much more than you feel comfortable to!
​
It will feel uncomfortable, but once again, it gets easier with time 😉

\n

​
​
​3 | 🎯 Use both direct AND indirect promotion​
​
If you think selling feels awkward, there is another way.
​
​Direct promotion is when you say it directly to the camera.
​
But you can also use indirect promotion.
​
Here are some examples:
- A call to action at the bottom of the caption
- A call to action to check out your \"link in bio\"
- Links in the YouTube video description
- A lower third on screen while you make a song using the new presets from your latest pack
- etc.
​
There are many many ways for you to not feel sales-y while still doing it!

\n

​
​
​4 | ✨ Sell a transformation, not the product​
​
No one cares if your mastering services take 48 hours to deliver.

\n

No one cares which plugins you will use for the mastering.
​
Don't describe the product or service itself.
​
Describe the transformation and their dream outcome focusing on their pain points.
​
For example, something about never having to worry about destroying their mixes or never having to wonder if their song will be loud enough on streaming platforms again.
​
This will be more attractive to your potential clients 😉

\n

​

\n

5 | 🚀 Organic content all the way!

\n

One last tip that might be an unpopular opinion but, you don't have to use ads.

\n

Social media IS free advertisement!

\n

Plus as a general rule, if a piece of content isn't performing well organically, it will perform poorly as an ad.

\n

To tell you the truth... I still haven't tried ads myself and I make a full-time living!

\n

So believe me... you don't need ads ✅

\n

​

\n

In Summary

\n

Don't wait for people to randomly go listen to your song or buy your products or services.

\n

Go get them using social media as a free advertisement platform.

\n

Here are the 5 techniques we just talked about:

\n
    \n
  1. People won’t know you have something to sell (aka your music) if you don’t say it
    2. \n
  2. Promote more than you feel comfortable to (follow the rule of 7)
    3. \n
  3. Use both direct and indirect types of promotion
    4. \n
  4. Sell a transformation or the experience, not the product itself
    5. \n
  5. Organic growth first, not ads
    6. \n
\n

If you need help with your music marketing strategy, I'd be happy to help!

\n

​Click here to book a 1-hour consultation with me and we will work on your marketing plan together, I'll show you how easy and comfortable it can be 😉
​
In the meantime, you got this ❤️
​
- Aurelie (PLV) 🚀

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

PLV Vibes Only - Playlist
​As I am starting to develop my own sound and musical universe, as I like to call it emotional dreamy EDM, I thought I would put together a Spotify playlist that includes ALL my songs since the beginning so you can see (or hear) my music evolution.

\n
\n\n\n\n
\"artist\"\n
PLV vibes only | Emotional E...
\n
Where You Are • PLV Music
\nPREVIEW\n		\n
\n\"Spotify\n
\n
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​
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​

\n

Now That I'm Gone - Verox & DV!DE​
You probably heard me saying before that I got tired of the very repetitive progressive house music genre. But this one... 🥰 It's too good! What I like is that the melody is quite refreshing and tells a story.

\n
\n\n\n\n
\"artist\"\n
Now That I'm Gone
\n
Verox, DV!DE
\nPREVIEW\n		\n
\n\"Spotify\n
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\n\n
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​
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​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

🎙 Turn Your Music Hobby Into A Full-Time Career In 3 Years (or less) [INTERVIEW]

\n

I was recently interviewed by my fellow YouTuber and music producer Reagan Ramm from @OrpheusAudioAcademy.

\n

A few things we talked about include:

\n
    \n
  • How I built a full-time income from my music in 3 years
    • \n
  • How I used YouTube to build my business
    • \n
  • How to rapidly master music production
    • \n
  • How to overcome mental roadblocks
    • \n
  • How to sign your first songs to a label
    • \n
\n

So if you want a behind the scenes look at what it's been for me, you can check it out if here! 👇🏻

\n\"video​

​

\n

🎥 Full 8+ Hours Course To Write 3 Full Songs [MASTERCLASS]

\n

This is not a drill - it's true! I was shocked myself when I saw the title haha!

\n

Bound To Divide is one of my favourite go-to resources for 'from start to finish' uncut process videos. You learn so much from it!

\n

In this video, the best part is that he creates 3 songs, using techniques that ranges from beginner to advanced so there is something for everyone.

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n
\n
\n
​
\n

Aurelie (PLV) 🚀

\n

Find more on Instagram or YouTube​

\n

📞 Book a 1:1 consultation call​

\n

​

\n
\n

When you're ready, here's how I can help:

\n\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/this-is-probably-why-your-music-isn-t-heard","position":null,"timestamp":"2024-03-26T14:01:43.000Z","title":"This is (probably) why your music isn't heard","updated_at":null,"campaign_id":14741356,"post_id":5153250,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/wQrbzm4dKkpMJfUV9BPUWb","thumbnail_alt":null},{"id":1109630266,"name":"0b2c0437-d5bd-4bce-b229-ddc03d1d446a","type":"NewsletterItem","element_id":"0b2c0437-d5bd-4bce-b229-ddc03d1d446a","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"44a1e46c-1e60-4b17-88fd-4ae9f23dd701","created_at":"2024-03-18T17:34:41.000Z","description":"\n\n

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by plv music

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Insights Of An Artist's Journey

\n
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Hi Reader 👋🏻

\n

If there is one thing I learned over the last 3 years is that,

\n

whatever niche you are in, you can always learn more by analyzing what's happening in other industries.

\n

So for this week's newsletter, I wanted to take a look at Pablo Picasso.

\n

If you don't know him, he is a very famous Spanish painter from the 20th century, and the creator of Cubism.

\n
\"Pablo
\n
​
\n

In a way, we are very similar to him as he was an artist.

\n

Recently, I came to realize that there was 2 important lessons we could learn from him.

\n

Which is what I want to share with you today:

\n

​

\n

1 | How many paintings from Picasso can you name?

\n

If I'm honest, I can only remember one: Guernica

\n
\"Guernica
\n
​
\n

But over the course of his 91 years life, he painted 13,500 paintings!!!

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13,500!!!!!

\n

Art enthusiasts might remember 5-10 but that's it.

\n

Not more.

\n

Yet he produced much much more art to get to that level.

\n

So what can we learn from that?

\n

Not every piece of music you make is to go viral or to be remembered.

\n

It is the reps you have to put in, in order to output a few masterpieces.

\n

So next time you think your song isn't \"good enough\" to release or to be considered \"finished\", think about what Picasso would do.

\n

Picasso didn't get to the number of 13,500 by being a perfectionist.

\n

He did it by putting in the work and getting the reps in day after day.

\n

But this is where it gets even crazier...

\n

There are 33,237 days in 91 years.

\n

As he started to paint at the age of 8, let's remove 2,922 days.

\n

That leaves us with a total of 30,315 days where he could have painted.

\n

As mentioned before, he made about 13,500 paintings...

\n

...which is almost 1 painting every 2 days for his entire life!!! 🤯

\n

​

\n

​

\n

2 | \"$20,000 for a napkin drawing\"

\n

This is a story I recently read in the book 'The Art Of Not Giving A F*ck'.

\n

As an old man, Picasso was seating at a coffee table, doodling on his napkin while enjoying a cup of coffee.

\n

He is Picasso, so a woman recognized him and was in awe at what she was witnessing.

\n

When Picasso was done with his coffee, he crumpled up the napkin to throw it away...

\n

The woman, in shock, stopped him and asked:

\n

\"Wait! Can I have the napkin you were just drawing on? I'll pay you for it.\"

\n

Picasso replied: \"Sure. Twenty thousand dollars.\"

\n

Shocked, she replies: \"What? It took you like two minutes to draw that.\"

\n

To which Picasso replied: \"No ma'am. It took me over 60 years to draw that.\"

\n

Oh what a beautiful reply!

\n

So what is this story telling us?

\n

When working for clients, don't charge by the hour, charge by the value you provide.

\n

Even if you get faster at making music, you shouldn't charge less because it takes you less time, you should charge more because you got better!

\n

​

\n

In Summary

\n

There is a lot we can learn from other artists, not just in the music industry.

\n

If we take Picasso, he taught us to:

\n
    \n
  1. Stop being perfectionists as this won't get us anywhere. Repetitions and outputs will.
    2. \n
  2. Charge what you're worth, not how long it takes you to do something.
    3. \n
\n

I hope you enjoyed this different approach in today's newsletter.

\n

If you did, I would love to hear your thoughts! Just hit reply to this email to let me know 💌

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Where You Are - PLV Music
​You read it correctly! I released a new song, which I had started in a previous YouTube video. It is so far THE one song that is the closest to what I feel would be my own sound and style, full on PLV vibes! ✨ If you liked 'Gotta Be', you will love this one!

\n
\n\n\n\n
\"artist\"\n
Where You Are
\n
PLV Music
\nPREVIEW\n		\n
\n\"Spotify\n
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​

\n

Deep Focus - Spotify Playlist​
This is the latest playlist I discovered and played on repeat this week. Perfect chill and slow instrumental tracks to stay focused when working on admin tasks or reading.

\n
\n\n\n\n
\"artist\"\n
Deep Focus • Spotify
\n
Augury • Lynx XII
\nPREVIEW\n		\n
\n\"Spotify\n
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\n\n
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​
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​

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❤️ | My Favourite Resources For Music Artists

\n
\n

🎛 7 Steps To Produce A Track From Start To Finish [FREE Course]

\n

I decided to update my free 8 steps checklist PDF into a 7-day email course in order to make it more digestible and actionable for you.

\n

This way, every day for 7 days, you will receive the lesson of the day with specific action steps so you can produce a song from start to finish with confidence and escape the 8-bar loop trap once and for all!

\n

Plus let's be honest... if you ever downloaded that PDF, you probably forgot you even had it 😉

\n
​
\n

🖥 SoundBridge [DAW]

\n

You know me, I am very picky with the DAW I use. But I recently came across SoundBridge, which surprised me!

\n

Their goal? Making a simple DAW that removes all the unnecessary fluff so we can stay in our creative flow. For example, there are no right click menus or no close tab.

\n

If you are looking to try another DAW or haven't committed to one yet, I heavily advise you to try this one out. If I wasn't already on Logic Pro, I would have picked this one!

\n

The workflow is so simple, the UI pure, it felt refreshing to use a DAW like this!

\n

There is a free version that you can try, and if you want to commit to it, it is less expensive than most DAWs.

\n
\"SoundBridge
​
\n

​

\n

🎬 | New YouTube Video

\n
\n

What I Learned From Failing To Finish 3 Songs In 3 Days...​
​I love music challenges. These are great to learn and push yourself outside of your comfort zone. But sometimes... you fail. But failure is a greater teacher than success. Here is what I learned ↓

\n\"video​

​

\n

👋🏻 | Last Word

\n
\n

Want a free feedback on your track?

\n

Have you downloaded the 8 Steps Checklist in the past?

\n

If so, I'm looking to hear your thoughts! I want to make sure it covered everything you needed and I want to improve the product. If you're open to it, there are a couple ways you could really help me:​

\n
    \n
  1. Leave a testimonial/review here.
    2. \n
  2. If you don't feel comfortable, you can reply privately to this email.
    3. \n
\n

Reviews and testimonials go much further than you realize. It legitimizes the product and makes it easier for me to grow the audience.

\n

If you leave a review/testimonial, I'll give you a detailed feedback on one of your track, for free!

\n

Just leave the review/testimonial and email me a private SoundCloud link to your track with the subject line \"Free Feedback From Testimonial\".

\n

Thanks for all the support you've given me to this point!

\n

Keep learning,
- Aurelie (PLV) 🚀

\n
\n

Here are 4 more ways I can help you:

\n\n\n\n\n
\"\"
\n

1:1 Coaching Sessions

\n

60-minutes call with me to work on your music production, grow your fanbase on social media or build your music business.

\n
Book a call
\n\n
\n\n\n\n\n
\"\"
\n

Producer Dashboard

\n

The last Notion template you'll ever need to build and sustain your music career or business.

\n
Get it here
\n\n
\n\n\n\n\n
\"\"
\n

12 Months Plan

\n

A month-by-month plan to learn music production at home.

\n
Get it here
\n\n
\n\n\n\n\n
\"\"
\n

Social Media Kit

\n

Everything you need to grow your fanbase on social media as a music producer.

\n
Get it here
\n\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/picasso-can-teach-you-more-about-music-production-than-you-think","position":null,"timestamp":"2024-03-19T10:03:37.000Z","title":"Picasso can teach you more about music production than you think","updated_at":null,"campaign_id":14668541,"post_id":5091926,"thumbnail_url":"https://www.pablopicasso.org/assets/img/picasso.jpg","thumbnail_alt":null},{"id":1109630271,"name":"64d8d603-d1e1-452b-8fc0-c8a7dd7b1365","type":"NewsletterItem","element_id":"64d8d603-d1e1-452b-8fc0-c8a7dd7b1365","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"b098c448-3f2c-4789-a496-00293bcfc207","created_at":"2024-03-11T16:57:14.000Z","description":"\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
\n
\n
\n
\n\n\n\n
\n

Hi Reader 👋🏻

\n

This is a message I have been receiving a lot lately:

\n
“I want my music to be heard, I want to promote it but I’m a music artist, not a content creator, what should I do?”
\n

This is a fair question and worry to have.

\n

I get it!

\n

Sometimes, I do wish I could be making music more often.

\n

Sometimes I don't feel like making videos either.

\n

But I remind myself that social media isn't the end goal but rather a tool to spread my music.

\n

Social media doesn't have to be this bad thing that it's been pictured to be.

\n

And posting videos online doesn't have to make you a \"content creator\" either.

\n

So today, I want to share 3 different perspectives on the matter that I hope can help you deal with it in a better and easier way:

\n

​

\n

1 | You don’t have to choose one or the other

\n

People love labelling people, that's a fact that won't change.

\n

Let them worry about \"where to put you\" in their own little heads, focus on your music and sharing it with the world.

\n

My favourite way to do that is to turn your music time into content.

\n

You're going to practice your instrument? Film it!

\n

You're going to produce a song for the nest 2 hours? Film it!

\n

You're doing a collab session? Film it!

\n

You don't have to create more stuff, just take what you already are doing as a music artist and turn that into content.

\n

For example, I recently wanted to try film scoring in order to learn more musical skills for my productions.

\n

What did I do?

\n

I made it a 7 day challenge, filmed the whole process and uploaded it as a video on YouTube and Instagram!

\n

​

\n

2 | Posting videos online doesn’t make you less of a music artist

\n

Now this one might be a bit tougher.

\n

Usually, the reluctance to making \"content\" online comes from a clash with our own identity.

\n

We identify as musicians, artists... not \"content creators\".

\n

But... I'm sorry to tell you that music is content in a way.

\n

\"Content\" = information or experience.

\n

Music is an experience.

\n

It is to be consumed by other people.

\n

It's just a different form of content that we typically know of.

\n

As long as you still make and practice music you are a music artist.

\n

People that say otherwise are just very small-minded.

\n

Don't let their view of the world alter yours.

\n

If posting videos of your music online is going to help you reach your goals, then be it!

\n

​

\n

3 | We have to live with our own time

\n

I know that making videos online to promote your music is a new thing.

\n

The music industry (and the world) evolved pretty fast in the last couple decades.

\n

Most people now go online to experience music.

\n

So this is where your music should be if you want to reach a new audience.

\n

As I said in the beginning of this email, social media isn't the end goal.

\n

It is just the new tool we have to our disposal to promote our music to a wider audience.

\n

Before, you could only reach an audience in your local community.

\n

Now, you can reach the whole world!

\n

How cool is that?!

\n

​

\n

In Summary

\n

Social media has been getting a bad reputation in the \"art creation\" industry.

\n

But this is just a matter of how you use this new tool.

\n

Not if you use it or not.

\n

Do you use it to your advantage? Or do you let other people's fear and insecurities dictate how you should do things?

\n

It's your choice! 😉

\n

Anyway - I hope you're making some fire music this week! 🔥

\n

Don't hesitate to let me know your thoughts about this topic if you want to talk about it more!

\n

You can do so by replying directly to this email 💌

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Don't (Fall In Love) - Just Kiddin
​Okay, this one is a masterclass! For my YouTube video last week, I learned a new genre: Deep House. Which got me to listen to a lot of deep house tracks and this is when I stumbled upon this one! Extremely catchy, not a lot of elements, great arrangement that doesn't let you get bored, honestly it puts a smile on me every time I listen to it and I cannot take it off \"on repeat\"!

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\n\n\n\n
\"artist\"\n
Don't (Fall in Love)
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Just Kiddin
\nPREVIEW\n		\n
\n\"Spotify\n
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​
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Generations - Tim Bliss & Timofey​
Tim Bliss is a super young and talented music producer friend of mine. He has been taking classes with grammy nominated producer Timofey and then now released a fire collab together! If you are into Melodic Techno or want to discover it, this track is for you!

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\n\n\n\n
\"artist\"\n
Generations
\n
Tim Bliss, Timofey
\nPREVIEW\n		\n
\n\"Spotify\n
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​
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​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

📝 FREE VST Plugin List [FREE PLUGINS]

\n

A music producer from our community, Melvyn Nielsen, has started to put a list together of free plugins.

\n

There are 30 at the moment but he keeps adding onto the list weekly!

\n

If you're looking for new free plugins, that's a great place to get started :)

\n
\n
​
\n

⛪️ Jacob Collier - Audience Choir [FREE PLUGIN]

\n

Jacob Collier is a singer, songwriter, multi-instrumentalist, producer and educator, very famously known in the music industry. He recenlty released his new free plugin with Native Instruments called Audience Choir.

\n

Throughout his Djesse world tour, he captivated audiences by transforming them into harmonious choirs, which you can now use yourself in your productions!

\n
\"Jacob
\n
​
\n

​

\n

🎥 | My latest YouTube Video

\n
\n

Why I can produce ANY music genre
​As I was producing more and more music, exploring different music genre, I realized I always go through the exact same 4 steps when learning a new music genre. In this video, I reveal my exact formula to be able to produce any music genre and show you how I produced a track from scratch in a new genre.

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n

Here are 4 more ways I can help you:

\n\n\n\n\n
\"\"
\n

8 Steps Checklist

\n

Produce a track from start to finish, in 8 simple steps (free).

\n
Download now
\n\n
\n\n\n\n\n
\"\"
\n

12 Months Plan

\n

A month-by-month plan to learn music production at home.

\n
Get it here
\n\n
\n\n\n\n\n
\"\"
\n

Producer Dashboard

\n

The last Notion template you'll ever need to build and sustain your music career or business.

\n
Get it here
\n\n
\n\n\n\n\n
\"\"
\n

1:1 Coaching Sessions

\n

60-minutes call with me to work on your music production, grow your fanbase on social media or build your music business.

\n
Book a call
\n\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/i-m-a-music-artist-not-a-content-creator","position":null,"timestamp":"2024-03-12T10:04:01.000Z","title":"“I’m a music artist, not a content creator”","updated_at":null,"campaign_id":14595667,"post_id":5031781,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/nNNtz45zVtCdUPhkxHE4Zi","thumbnail_alt":null},{"id":1109630276,"name":"2186c975-e7d1-42b3-ae90-643e6bd9f721","type":"NewsletterItem","element_id":"2186c975-e7d1-42b3-ae90-643e6bd9f721","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"9d9c6e33-d14a-410b-8cd6-68548edc4ecb","created_at":"2024-03-04T22:10:21.000Z","description":"\n\n

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by plv music

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Insights Of An Artist's Journey

\n
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Read Time: 3 minutes

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​

\n

Hi Reader 👋🏻

\n

YouTube is as much a curse as it is a blessing.

\n

It is great because we literally can learn anything we want - for free.

\n

But the amount of videos to choose from can be overwhelming and distracting.

\n

But I am here for you!

\n

In the last 3 years, I watched hundreds of videos.

\n

Some were better than others.

\n

So in today's newsletter, I want to share with you the 10 BEST music production tutorials I ever watched on YouTube.

\n

But first!

\n
\n

These 10 videos are part of my bigger \"Roadmap to learn music production with YouTube\" Ebook.

\n

This roadmap contains the only videos you’ll need to watch, in the correct order.

\n

It will help you structure your learning of music production in an enjoyable and actionable manner!

\n
\n
​
\n

It includes:

\n
    \n
  • 60 YouTube videos (organized in order)
    • \n
  • 45+ action steps to keep you practicing in between the videos
    • \n
  • Private Discord Community for personal support and
    24/7 access to me
    • \n
  • Lifetime updates!
    • \n
\n
Get the roadmap
\n\n
\n

1 | Best \"From Start To Finish\" Video​

\n

Why?

\n
    \n
  • 3hr+ long video
    • \n
  • Fully uncut
    • \n
  • Chapters to understand the process
    • \n
\n
\"\"
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​
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2 | Best \"Music Theory\" Video​

\n

Why?

\n
    \n
  • Simple to digest
    • \n
  • He gives little exercises to practice it
    • \n
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\"\"
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​
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​

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3 | Best \"Chord Progression\" Video​

\n

Why?

\n
    \n
  • Easy step-by-step process
    • \n
  • Works every time, for every genre
    • \n
  • No music theory needed
    • \n
  • Amazing results
    • \n
\n
\"\"
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​
\n

4 | Best \"Songwriting\" Video​

\n

Why?

\n
    \n
  • Not focused on the technical aspect but rather the songwriting and storytelling (which ultimately makes the difference)
    • \n
  • Real music production process
    • \n
  • Extremely inspiring
    • \n
\n
\"\"
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​
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5 | Best \"Sound Design\" Video​

\n

Why?

\n
    \n
  • He's using a free synth
    • \n
  • Applicable to other synths
    • \n
  • Shows different types of sounds
    • \n
\n
\"\"
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​
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6 | Best \"Mixing\" Video​

\n

Why?

\n
    \n
  • Focuses only on the most 3 important aspects of mixing
    • \n
  • Very beginner friendly
    • \n
  • Explains the reasons why we do what we do in mixing - deep understanding
    • \n
\n
\"\"
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​
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7 | Best \"Vocal Mixing\" Video​

\n

Why?

\n
    \n
  • Improved my own vocal mixing by 300%
    • \n
  • Never had to watch another video about vocal mixing
    • \n
\n
\"\"
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​
\n

8 | Best \"Music Production Tricks\" Video​

\n

Why?

\n
    \n
  • A gem full of tricks
    • \n
  • No intro, no fluff, straight to the point
    • \n
\n
\"\"
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​
\n

9 | Best \"Production Livestream\" Video​

\n

Why?

\n
    \n
  • 3hr+ video
    • \n
  • Uncut production process
    • \n
  • Good to see how 2 producers collaborate with each other
    • \n
  • Professional workflow from 2 big artists
    • \n
\n
\"\"
\n
​
\n

10 | Best \"Music Promotion\" Video​

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Why?

\n
    \n
  • Day by day plan just follow it
    • \n
  • All for free!
    • \n
  • Updated every year
    • \n
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\"\"
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​
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​

\n

🎶 | Music Discoveries Of The Week

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Where Did The Time Go - Blanks
​Blanks strikes again! If you don't know him, he's a musician Youtuber that writes songs on his channel with his Instagram followers - great concept! This is the last one they wrote and it 's a masterpiece of songwriting and music!

\n
\n\n\n\n
\"artist\"\n
Where Did The Time Go
\n
Blanks
\nPREVIEW\n		\n
\n\"Spotify\n
\n
\n
 
\n\n
\n
​
\n

​

\n

Osaka Nights - Marc Schmieder​
Marc is a student that came to one of my coaching sessions last week. He makes a very unique blend of chillhop, synthwave and pop rock music which is why I wanted to share with you his latest album, which is inspired by his trip to Japan.

\n
\n\n\n\n
\"artist\"\n
Osaka Nights • Marc Schmiede...
\n
Amin the Fox • Marc Schmiede...
\nPREVIEW\n		\n
\n\"Spotify\n
\n
\n
 
\n\n
\n
​
\n

​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

🎥 Editorial Playlist Pitching (Video) - I have watched quite a few videos on \"how to pitch to editorial playlists\" but this one must be the best so far! It is simple, very authentic, and made by an artist that keeps getting editorial playlists placement.

\n
\"Spotify
\n
​
\n

​

\n

🎛 Fiverr (Marketplace) - I get a lot of people asking me where do I get my vocals or where do I find singers... Fiverr! It might take time to find the right person but when you do, the delivery is fast, the quality is great and the price is cheaper than \"professional\" singers you might find somewhere else! For example, I got the vocals for my cover of \"Forget Me\" in less than 3 days!

\n

*This is an affiliate link, meaning that if you buy a service through this link, I will make a commission at no extra cost to you. It is a great way to support me and the channel!*

\n

​

\n

🎬 | Did you miss the last video?

\n
\n

A.I. might be the solution to music producer's biggest problem
​In this video, we talk about A.I. and its place in the music industry. Some love it, some hate it. In my case, I did an experiment with it... here are my thoughts and results! 👇🏻

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n

How can I help you?

\n\n\n\n\n
\n\"\"
\n

12 Months Plan

\n

A month by month plan to produce your first 8 songs and follow a well thought out curriculum, without having to pay for school.

\n
Get it here
\n\n
\n		\n\"\"
\n

1:1 Coaching Session

\n

60 minutes call with me on Zoom. From music production to social media growth and music business, I can help you.

\n
Book a call
\n\n
\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/10-best-music-production-tutorials-on-youtube","position":null,"timestamp":"2024-03-05T11:07:45.000Z","title":"10 BEST music production tutorials on YouTube","updated_at":null,"campaign_id":14521547,"post_id":4973632,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/ksPNpS94EGonM7LJCS6NyK","thumbnail_alt":null},{"id":1109630282,"name":"f3b9313e-6cb3-4bd9-9609-043e213255e0","type":"NewsletterItem","element_id":"f3b9313e-6cb3-4bd9-9609-043e213255e0","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"b281bf52-fa1b-4de8-8140-0e3dd6d87264","created_at":"2024-02-27T00:44:16.000Z","description":"\n\n

\n\n\n\n\n\n\n\n\n\n

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by plv music

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Insights Of An Artist's Journey

\n
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\n

Okay, I admit \"die-hard\" fans might be much but, one can dream eh?! 😅

\n

As you've probably heard many times, \"good music\" isn't enough anymore...

\n

So what can we do about it?

\n

This is where creating videos online around your music gives you an advantage.

\n

People might like your music but they'll keep coming back for more if they love you.

\n

This happens when:

\n

→ They resonate with your values
→ They love your personality
→ They connect with your message
→ They relate to you through common interests or shared experiences

\n

I hope that you are starting to see the benefits here.

\n

But you might be asking \"How do I actually do that?!\"

\n

Well here is a 7-step plan for you to get started.

\n

​

\n

Step 1 - Define your music and values

\n

One of the main reason you first started making music was probably to express yourself.

\n

We all have things we'd like to share.

\n

Beliefs, experiences, learnings etc.

\n

Try to pinpoint the message behind your music, the values you'd like to share with your listener, how you want them to feel etc.

\n

Knowing this will help you promote your music by using emotions and psychology to connect better with your audience and give them a reason to go listen to it.

\n

(P.S: It's okay if you're not 100% sure, this is something that takes time, I am still myself figuring that out.)

\n

​

\n

Step 2 - Create your avatar

\n

This is one of the best quote I've ever heard:

\n
\nAttract the best. Repel the rest. - Sean Cannell
\n

Not everyone will like you and your music.

\n

And that's okay - why?

\n

Because we all have our own tribe.

\n

You just have to find yours.

\n

The people that like the same stuff as you, that relates to your values, share common beliefs and dreams...

\n

The more you are precise as to who your music and videos are for, the more it'll attract the right people for you.

\n

To give you a concrete example, let's take a look at ILLENIUM.

\n

His music, message and values are centred about helping people get out of drug abuse. This is a beautiful purpose.

\n

I do like his music a lot. But because I am not at all into drugs, I don't really relate much with him on that level, which is why I don't really follow up close what he does or when he has new music releasing etc.

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I like his music, but I'm not a die-hard fan.

\n

Whereas most of the following he grew online all relates to this topic, help each other and they created a whole community around it - which goes beyond just the music and is the reason why his fanbase is so big.

\n

And that's really powerful!

\n

So in order to define who your music is for, you can use this free worksheet from my friend Liron → https://lironsegev.com/know-your-viewer/​

\n

​

\n

Step 3 - Find your 3 pillars

\n

This is the strategy that I use to never run out of video ideas to post.

\n

It does take a lot of work to come up with lots of ideas on what to post around your music to bring awareness to it.

\n

And I found this strategy to be quite useful.

\n

The idea is to have 3 main pillars (or topics) that you will make videos about.

\n

So it could be cover songs, guitar tutorials, DJ performances, mashups etc... anything you want it to be.

\n

Just make sure it's related to your music, what you like and what you are good at.

\n

The idea is for you to have a direction and to create your brand around them.

\n

Let's take a few examples!

\n

My 3 pillars are:

\n
    \n
  1. Music production tips
    2. \n
  2. Social Media Growth & Business (for music artists)
    3. \n
  3. Artist Development
    4. \n
\n

But if we take an artist like Blanks, his 3 pillars are:

\n
    \n
  1. One hour song challenge
    2. \n
  2. Writing music with his followers
    3. \n
  3. Style swap
    4. \n
\n

Or one more, if we take a look at Krimsonn, his 3 pillars are:

\n
    \n
  1. Mashups
    2. \n
  2. Remixes
    3. \n
  3. Original Music
    4. \n
\n

Having your pillars help you find focus but most importantly, making sure that your followers are getting what they followed you for!

\n

Which over time, make them love you!

\n

​

\n

Step 4 - Brainstorm video ideas

\n

Once you have done the last 3 steps, you should have gained more clarity on what your purpose is with music and creating videos.

\n

Now is the time where you can come up with actual video ideas.

\n

Nothing complex here, just follow your pillars, values, avatar and make a lit of at least 30 video ideas.

\n

Here are some examples if we use the previous pillars:

\n
    \n
  • \"Kygo x Charlie Puth Mashup 2024\"
    • \n
  • \"My instagram followers write a song with me\"
    • \n
  • \"5 tips to mix your kick and bass together\"
    • \n
  • \"I wrote a song for people that feel lonely...\"
    • \n
  • etc...
    • \n
\n

​

\n

Step 5 - Start posting

\n

Once you have lots of ideas written down, there's nothing else left to do except creating the videos and start posting them.

\n

You can't attract your fans if you don't post! (That goes for releasing music too!)

\n

This would be a topic on its own so if you need help with that, you can book a 1:1 coaching session with me and we'll work on that together.

\n

​

\n

Step 6 - Make your life easier

\n

Starting to make videos online around you and your music is going to be... HARD.

\n

If you made it to this point, now is the time to make your life easier by using different techniques and methods:

\n
    \n
  • Batch content creation - don't create one video at a time. It takes time and effort to set the camera up, it takes focus to think about the video idea. Make sure to group these by tasks. For example, do your brainstorming session on Monday. Then write the videos (if need be) on Tuesday. Then film all the previous videos you wrote on Wednesday, and edit them on Thursday/Friday. By using this method, you could get 5-10 videos done in a week.
    • \n
  • Use a Content Calendar - this will save you brain resources. You can use mine that is included in the Producer Dashboard.
    • \n
  • Use Templates - if you are finding things you have to do for every video, make it a template. Don't redo it every single time. For example, the caption style or the colour grading for your videos.
    • \n
  • Schedule your posts - if you followed the batch content creation system, you should have enough post ready by Sunday for the week ahead. Take time in the weekend to pre-upload them so you can focus on something else and win some time.
    • \n
\n

​

\n

Step 7 - Adapt as you go

\n

Finally, see what people seem to respond well to. Double down on that!

\n

If a format, topic or style doesn't seem to work, try something else!

\n

Over time, you will see what works, just keep a growth oriented mindset and you'll be fine.

\n

Keep giving them what they want!

\n

​

\n

In Summary

\n

Growing a fanbase of \"die-hard\" fans is one of the best things you can do for your music career.

\n

Look at artists like JVKE or Forrest Frank. They got millions and millions of streams on their songs just by making videos on social media.

\n

And if you look at their comments, their audience LOVES them!

\n

So:

\n
    \n
  • Define your music and values
    • \n
  • Create your avatar
    • \n
  • Find your 3 pillars
    • \n
  • Brainstorm 30 pieces of content ideas
    • \n
  • Make your content creation life easier (batching, scheduling, using a content calendar...)
    • \n
  • Post 3-4x/week for at least 6 months
    • \n
  • Adjust as you go
    • \n
\n

You got this! 🔥

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Fractured - OBLVYN
​It's been a while I had not listened to her songs and I am glad I discovered them again. OBLVYN is a super talented music producer, this track has a blend between emotional future bass verses with energetic melodic dubstep drops - a great combo that reminded me of ILLENIUM while still keeping her own style!

\n
\n\n\n\n
\"artist\"\n
Fractured
\n
OBLVYN, Roseanna
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

​

\n

How To Train Your Dragon - piano version (1 HOUR)​
Since discovering film scoring, I have been binge listening to movies main themes - and this one is OMG. A beautiful piano cover version of all the music in the feature animation \"How To Train Your Dragon\". Great for focus and inspiration!

\n\"video​

​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

🖥 SubNinja (Free plugin) - This is the first plugin by music producer & DJ, The Him, which is the perfect tool to visualize the bass in your mix. If you've been struggling to get your low end to sit well, this tool will help you get everything right.

\n

The best part? It is FREE for everyone in my audience with code \"PLVMUSIC\" until the end of February, so hurry up!

\n
\n
​
\n

🎛 Make Time (App) - Both available on Android and IOS, this is the app I've been using after reading the book called \"Make Time\" to use their visible timer. If you are struggling to focus and get distracted easy, I found that to be a great solution! Make your studio session count or even challenge yourself to write a melody in just 5-minutes!

\n

​

\n

🎬 | My New YouTube Video

\n
\n

You Should Be Growing Your Fanbase On Social Media Like This
​In this video, I reveal my EXACT content strategy and schedule that got me 50k followers in the last 3 years. I also debunk a few myths at the same time!

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n

How can I help you?

\n\n\n\n\n
\n\"\"
\n

12 Months Plan

\n

A month by month plan to produce your first 8 songs and follow a well thought out curriculum, without having to pay for school.

\n
Get it here
\n\n
\n		\n\"\"
\n

1:1 Coaching Session

\n

60-90 minutes call with me on Zoom. From music production to social media growth and music business, I can help you.

\n
Book a call
\n\n
\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/7-steps-to-create-die-hard-fans-in-2024","position":null,"timestamp":"2024-02-27T11:05:59.000Z","title":"7 Steps To Create Die-Hard Fans (in 2024)","updated_at":null,"campaign_id":14447745,"post_id":4910980,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/o3tVDchukaEUBPjwh6LMfU","thumbnail_alt":null},{"id":1109630288,"name":"414697e1-94ce-491c-b9b4-d7cc4ca5c0a7","type":"NewsletterItem","element_id":"414697e1-94ce-491c-b9b4-d7cc4ca5c0a7","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"6b0d286a-b929-46dc-a49e-ecf7317173cb","created_at":"2024-02-19T23:50:18.000Z","description":"\n\n

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by plv music

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Insights Of An Artist's Journey

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Hi Reader 👋🏻

\n

Since I started my journey learning music production from zero, a lot of people often ask me which route I am going to choose:

\n

→ Am I going to become a DJ?
→ Or do I want to tour as a performing artist/playing gigs?

\n

For the longest time, I thought that these were the 2 possible options in terms of personal \"music career goals\".

\n

As you know, I took option number 3: monetizing my music online.

\n

But recently, I discovered a fourth option that got my attention:

\n

Film Scoring! 🎬

\n

A virtual instruments brand, CineSamples, reached out, challenging me to use their Musio plugin to score my first ever movie scene!

\n

You know me, I'm always up for a challenge 😉 so I decided to make it even harder by putting myself a deadline of 7 days to learn film scoring!

\n

​

\n\"video​

​

\n

This was one of the most demanding and time consuming video I've done, and I can't do it justice by summarizing it in one email. But I wanted to highlight some of the most important key takeaways that everyone should remember from this video/challenge.

\n

​

\n

1 | \"Growth happens outside of your comfort zone\"

\n

Just before starting this challenge, I was in a creative rut.

\n

I was starting to lose my motivation to produce music.

\n

I was always producing the same thing, in the same order, using the same regular instruments.

\n

I was creatively bored.

\n

And to get out of it, there is nothing better than a good old musical challenge!

\n

Additionally, it is just a good practice to learn other music genre so you can learn different techniques and create your own style.

\n

The main thing I learned is that music is an art form of expression. You can dictate what you want your listener to feel.

\n

And that is one thing that I will try to pay attention to more when producing my own music.

\n

Music that gets you in the feels for a particular emotion.

\n

​

\n

2 | 50% of the work happens outside the DAW

\n

You might think that I spent most of my time struggling and trying things in the DAW but...

\n

That couldn't be further from the truth!

\n

When learning a whole new different music style, it takes a lot of:

\n
    \n
  • Research
    • \n
  • Analyzing Reference Tracks
    • \n
\n

Half of my Day 1 and all my Day 2 were spent doing research (reading blogs and articles, watching YouTube videos) and analyzing reference tracks - along with taking way too many notes!

\n

It is thanks to all this \"prep work\" and \"active listening\" that I was able to do something pretty decent for a first try!

\n

Obviously I did spend hours in the daw doing trials and errors but the pre work outside the DAW was a big step for me to be ready to compose.

\n

​

\n

3 | Finding mentors is the best way to learn and make fast progress

\n

For this challenge, I was lucky enough to have my friend Zach Heyde helping me out!

\n

He is another YouTuber and Film Composer who worked on some music for Kung Fu Panda.

\n

Before the challenge, we had a quick call where he gave me some directions as to where to start, sent me a few online resources to learn the fundamentals and shared a few technical tips to make my first score.

\n

At Day 6 of the challenge, we had a one-hour call where he listened to what I did and gave me feedback on my music piece.

\n

Needless to say that those 2 calls were incredibly helpful for me to get the decent result I did in just 7 days!

\n

His directions, tips and experience had a huge impact on me.

\n

​

\n

4 | Reduce your expectations, enjoy the process

\n

I knew that I wasn't going to make anything crazy in 7 days. It's normal.

\n

But I honestly didn't care!

\n

I was SO excited about trying and learning something new that it reminded me the excitement I once had for music production when I first got into it.

\n

I got lost in the DAW for hours during the challenge and it was a feeling I had lost in the last year.

\n

​

\n

In Summary

\n

I had SO much fun composing music for a film! What an experience made of ups and downs!

\n

It helped me to get out of my creative rut and to be honest...

\n

It made me want to potentially explore that path as a personal music goal.

\n

How cool would it be to have my music in tv shows and films?!

\n

Anyway - I hope you're making some fire music this week! 🔥

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Better Days - Justin Mola
​I've been a fan of Justin's music since his collaboration with Marze. His songwriting, lyrics and vocals are just too beautiful and always gets me. This one didn't dissapoint either.

\n
\n\n\n\n
\"artist\"\n
Better Days
\n
Justin Mola
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

​

\n

Not Over You - Arvenius, Hydrex & Kiliam ft. Akacia​
Its been a while that I haven't listened to emotional/festival progressive house as I got quite tired of it but I actually really liked that one and a good old classic style like that never gets old.

\n
\n\n\n\n
\"artist\"\n
Not Over You
\n
Arvenius, Hydrex, KILIAM, Ak...
\nPREVIEW\n		\n
\n\"Spotify\n
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​
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​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

📕 \"Feel Good Productivity\" [BOOK]

\n

If you follow me on Instagram, you know that this is the latest book I've read.

\n

Now that I'm done, here are my thoughts:

\n
    \n
  • Amazing approach to \"productivity\".
    • \n
  • Accessible to everyone, it's not just for business owners and entrepreneurs.
    • \n
  • I did take a few techniques and methods I had never heard before
    • \n
  • Very actionable
    • \n
\n

In summary, I loved it and will read it once more while taking notes this time and actually putting in practice the techniques and exercises he mentioned.

\n
\"Feel-Good
\n
​
\n

📖 \"Make Your Own Rules\" [BOOK]

\n

Music producer and YouTuber Andrew Huang just released his first book so I wanted to share it with you.

\n

I haven't read it (yet) but the title and summary seems promising:

\n
In Make Your Own Rules, Andrew shares stories from his two decades as a music industry misfit as well as concrete takeaways for any creator on finding your voice, building an audience, and making money doing what you love.
\n

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n

Here are 5 more ways I can help you:

\n\n\n\n\n
\"\"
\n

Producer Dashboard

\n

The last Notion template you'll ever need to build and sustain your music career or business.

\n
Get it here
\n\n
\n\n\n\n\n
\"\"
\n

12 Months Plan

\n

A month-by-month plan to learn music production at home.

\n
Get it here
\n\n
\n\n\n\n\n
\"\"
\n

8 Steps Checklist

\n

Produce a track from start to finish, in 8 simple steps (free).

\n
Download now
\n\n
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\"\"
\n

1:1 Coaching Sessions

\n

60-minutes call with me to work on your music production, grow your fanbase on social media or build your music business.

\n
Book a call
\n\n
\n\n\n\n\n
\"\"
\n

MusiCreator - Online Course

\n

A Business Roadmap For Music Producers, coming in 2024.

\n
Join the waitlist
\n\n
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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/is-music-production-the-right-path-for-me","position":null,"timestamp":"2024-02-20T11:06:07.000Z","title":"Is music production the right path for me? ","updated_at":null,"campaign_id":14372221,"post_id":4850300,"thumbnail_url":"https://functions-js.convertkit.com/playbutton?play=%23ffffff&accent=%23ff0048&thumbnailof=https%3A%2F%2Fyoutu.be%2FrGNV1vPXMZU%3Fsi%3DHIusabgzdOLWhady&width=480&height=270&fit=contain","thumbnail_alt":null},{"id":1109630293,"name":"a5ec540e-e5bb-47a3-8fb3-d8ba47f04644","type":"NewsletterItem","element_id":"a5ec540e-e5bb-47a3-8fb3-d8ba47f04644","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"a3a4675e-a69b-4c26-8369-33df3127e9eb","created_at":"2024-02-13T00:00:23.000Z","description":"\n\n

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by plv music

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Insights Of An Artist's Journey

\n
\n
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Hi Reader 👋🏻

\n

I recently ran a poll on my Instagram Story.

\n

I wanted to know how many of you are hoping to turn your music into your full-time job.

\n

Well, I was shocked to see the results!

\n

It seems that 92% of you are wanting to go full-time with your music!

\n

It is way more than I would have thought to be honest with you.

\n

That being said, it is great that so many of you are relating to this and have the same aspirations as I had!

\n

But it got me thinking...

\n

Why are so many people struggling to actually go full-time with their music?

\n

After doing some reflecting, I believe there is one main reason.

\n

→ People don't realize the full spectrum of what \"monetizing your music\" can be.

\n

Since I went full-time, I've had countless comments or DMs telling me \"I'm not monetizing my music but my content.\"

\n

There seems to be a society issue where people will judge you if:

\n

→ you are not getting paid from Spotify royalties
→ you are not selling your beats to rappers
→ you are creating social media content

\n

They'll tell you that you are \"not monetizing your music\".

\n

What a bunch of bullsh*t!

\n

​

\n

Comparison is the thief of joy

\n

First of all, people have different definitions when it comes to \"monetizing their music\" because they all have different goals.

\n

For example, my goal has never been to become a ghost producer or to sell sample packs.

\n

It's not what I want to do.

\n

I love to share my knowledge and be helpful for other people. This is what makes me feel fulfilled.

\n

Which is why I decided to monetize my music through content, teaching and online courses.

\n

And it doesn't make it wrong.

\n

If you want to monetize your music through the knowledge you have, then go ahead!

\n

If you want to monetize through a YouTube Channel by documenting your journey or making lo-fi playlists, then go ahead!

\n

People that tell you giving coaching lessons isn't monetizing your music are just jealous that they couldn't find a way to make it work for themselves.

\n

You don't have to live by other people's definition of a \"successful music career\".

\n

Make your own!

\n

​

\n

Music-Related Income

\n

In my case, everything is linked to music.

\n

My days and life revolve around music.

\n

When a brand asks me to do a promo video for their website, I have to create music to showcase their products or services.

\n

When I make a tutorial for my YouTube channel, I make music.

\n

When I teach a student on Zoom how to create a beat, I make music.

\n

It's your life.

\n

Monetize the way YOU want.

\n

​

\n

In Summary

\n

I hope that this perspective will help broaden the horizon for yourself and open your mind to different possibilities.

\n

Or maybe give you the permission that you were potentially waiting for to monetize your music through new online ways.

\n

Don't let anyone tell you how you're supposed to do things, it's your life.

\n

If it makes you happy and feel fulfilled, then go for it! 🔥

\n

​

\n

(P.S.: I am NOT saying that monetizing through Spotify royalties and ghost services is bad, those are great if that's what you want! I'm only saying there are not the only options out there.)

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

GOOD DAY - Forrest Frank
​To make it simple, if you want to have a good day, just turn that song on! As soon as the intro starts it puts a smile on your face and make you dance. Going straight to my On Repeat playlist this week!

\n
\n\n\n\n
\"artist\"\n
GOOD DAY
\n
Forrest Frank
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

(P.S. If you want to grow your fanbase and generate streams through social media videos, check out what he does - it's the definition of great music content!)

\n

You Don't Ignore - Petit Biscuit, AJ Remix​
Petit Biscuit is one of the most known french producer, so I obviously love his songs. But the last one he released is a remix by AJ of his song \"You Don't Ignore\" and... it went on my On Repeat playlist instantly! It's like a mix between chill and disco music, super original!

\n
\n\n\n\n
\"artist\"\n
You Don't Ignore - AJ Remix
\n
Petit Biscuit, AJ
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

🧠 Composer Odyssey Index [TEST]

\n

My friend and composer Robert Rodriguez recently released a free interactive assessment designed to uncover your musical personality. Through 50 carefully crafted questions, this new tool helps you evaluate your strengths, preferences, and tendencies in music composition!

\n

I ended up being a Scholar Composer (which is pretty accurate...ngl 😅), but it mainly helped me to identify the areas I need to develop and work on as an artist.

\n
\n
​
\n

🤖 Kits.ai [WEBSITE]

\n

(Not affiliated or sponsored!)

\n

I have tried my fair share of AI vocals websites since starting music production but this one is by far the best I found!

\n

I always thought AI generated vocals were not good enough in terms of the quality output but my thoughts have officially changed.

\n

Kits.ai uses trained voices models to convert your recording into whatever voice you want!

\n

For example, I have a song that I currently struggle to sign. The reason being the vocals. I sung for it as we didn't want to pay for vocals but the truth is... this song needs male vocals. Not female vocals. So I took my vocal recording, selected one of their male EDM/Pop voices and it turned into a very professional result! I am currently mixing and mastering the final song and I think it will have better chances of being signed to a label now!

\n

You can do many other things like converting your voice into an instruments, you can train your own AI voice... it's honestly amazing! 🤩

\n

​

\n

🎬 | New YouTube Video

\n
\n

Watch this before you quit your job to pursue music full-time.​
​There are many misconceptions about quitting your job to pursue music full-time. For example, no you won't make music all day long... In my latest video, I share how my life has been since I quit my job for music and what challenges came with it.

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n

Here are 5 more ways I can help you:

\n\n\n\n\n
\"\"
\n

Producer Dashboard

\n

The last Notion template you'll ever need to build and sustain your music career or business.

\n
Get it here
\n\n
\n\n\n\n\n
\"\"
\n

12 Months Plan

\n

A month-by-month plan to learn music production at home.

\n
Get it here
\n\n
\n\n\n\n\n
\"\"
\n

8 Steps Checklist

\n

Produce a track from start to finish, in 8 simple steps (free).

\n
Download now
\n\n
\n\n\n\n\n
\"\"
\n

1:1 Coaching Sessions

\n

60-minutes call with me to work on your music production, grow your fanbase on social media or build your music business.

\n
Book a call
\n\n
\n\n\n\n\n
\"\"
\n

MusiCreator - Online Course

\n

A Business Roadmap For Music Producers, coming in 2024.

\n
Join the waitlist
\n\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/plv-you-are-not-monetizing-your-music","position":null,"timestamp":"2024-02-13T11:02:18.000Z","title":"\"PLV, you are not monetizing your music.”","updated_at":null,"campaign_id":14299516,"post_id":4790376,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/md29oeBsBJTaQMpe3tF9Zr","thumbnail_alt":null},{"id":1109630301,"name":"15b7a851-8e71-4310-b87c-19d0ecd67c71","type":"NewsletterItem","element_id":"15b7a851-8e71-4310-b87c-19d0ecd67c71","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"fdcb5119-c151-47a6-8ef8-7919684ae511","created_at":"2024-02-05T23:26:28.000Z","description":"\n\n

\n\n\n\n\n\n\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
\n
\n
\n
\n\n\n\n
\n

Hi Reader 👋🏻

\n

Since the beginning of 2024, a new trend seems to have emerged.

\n

I saw Instagram Reels of 5-minutes, TikTok is asking creators to upload longer and horizontal videos, YouTube seems to be done with the retention-style editing...

\n

If you ask my opinion - I'm thrilled about it!

\n

As a consumer (and creator), I am honestly so sick of short-form content.

\n

It doesn't give us time to get into details, it doesn't give us time to fully experience the video or remember anything...

\n

I'm all for it if that's where we are moving as a society.

\n

​

\n

But I'm now wondering, how can this help us as music artists?

\n

I believe it has 3 advantages for us:

\n

#1 | Content Creation Made Easy

\n

Longer videos with a slower pace means less edit and less planning.

\n

With long form content, you can take your listener with you during a production session, during a day at the studio, without doing much edit afterwards. You can keep things raw and just speak whatever is on your mind.

\n

It allows you to turn your music session or practice into content as you don't have to make specific extra content that works for the short-form format.

\n

Just filmed a 1 hour mixing session? Upload that!
Just filmed your guitar practice? Upload that!
Just filmed a 30-minute chat with your collaborator? Upload that!

\n

This could make our lives easier to grow our fanbase on social media!

\n

​

\n

#2 | Include Your Fans

\n

Longer form content allows you to open the doors to the behind the scenes of your music creation process to your fans.

\n

You can start to include them more on your process, ask them questions so they help you with decisions...

\n

This is just another opportunity to grow a tighter fanbase that gets to know you on a deeper level.

\n

​

\n

#3 | Community Building

\n

And speaking about it, this will also allow you to create a better community feeling on social media by bringing your audience together.

\n

If you upload a 1 hour session and someone watches it from start to finish, it's like they just hung out with you for one hour!

\n

Imagine how they'll feel right after! It's like they're your friends and know you now!

\n

This is a very powerful tool for you to build that community feeling with your fans, get them to know the real you and get them more addicted to you and your content.

\n

After that, they'll be awaiting for that single you just worked on to release!

\n

​

\n

What do you think?

\n

Now I'm curious to hear your thoughts! Do you like this change of direction in content/social media? Will you try it out? Let me know, I am curious.

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

run away - Landon Schafer, Beautiful Beats, sorrow, juli
​To be honest, I've never liked rap. But this song is such a beautiful mix between rap, chill beats and dreamy vocals that, it got me!!! The production is also a great example of how \"less is more\".

\n
\n\n\n\n
\"artist\"\n
run away
\n
Landon Schafer, sorrow, Beau...
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

Something You Don't Know - ROKU​
A subscriber sent me their new song this week and I was quite impressed with the blend of genre and uniqueness. If you're in the mood for something different, give it a listen - I would describe it as a mix between deep house, chill music and future bass.

\n
\n\n\n\n
\"artist\"\n
Something You Don't Know
\n
ROKU
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

💰 Break-even Calculator [FREE]

\n

My friend Kylian at Voxalized released his free break-even calculator to see how much profit your song will make from Spotify and how much you can afford to pay vocals for it. Quite insightful!

\n

See an example below:

\n
\n
​
\n

🎛 AirWindows [FREE PLUGINS]

\n

A member of our Discord community shared with us an amazing website where Chris releases a new free plugin every week - it is a gold mine!

\n

They cover pretty much everything from compressor to distortion to reverb, for all genre... it's quite amazing, and FREE!!! :o

\n
\n
​
\n

​

\n

🎬 | My New YouTube Video

\n
\n

I produced music for 1,000+ hours. This is what I learned...
​It's safe to say that I learned a thing or two since producing for that many hours. In this video, I share my 5 most important lessons and tips and nope, I haven't talked about most of them in any previous video (including an unpopular opinion!).

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n
\n

LOOKING FOR MORE RESOURCES? 👋🏻

\n

Here are 5 ways I can help you:

\n

​

\n
    \n
  1. Grab the NEW Producer Dashboard - an all-in-one Notion template to help music artists build and sustain their music career. It includes more than 19 templates, helping you organize your life, keep track of everything and regain control of your time.
    ​
    2. \n
  2. Get the FREE guide to produce a track from start to finish, in 8 simple steps.
    ​
    3. \n
  3. ​12 Months Plan Ebook - A perfect guide for beginner or intermediate self taught music producers feeling overwhelmed by the amount of information online. Join 300+ producers learning music production at home by following this month by month plan.
    ​
    4. \n
  4. ​Book a 1:1 coaching session with me - Need help to improve your song production quality? Want to learn how to grow your fanbase on social media? Or need a personalized plan to monetize your music passion? I will help you with all of the above.
    ​
    5. \n
  5. ​Join the MusiCreator Course Waitlist - A Business Roadmap For Music Producers
    6. \n
\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/is-2024-the-end-of-short-form-content","position":null,"timestamp":"2024-02-06T11:04:46.000Z","title":"Is 2024 the end of short-form content?","updated_at":null,"campaign_id":14228163,"post_id":4729164,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/xkGock5s47g4cTuVneu9Hp","thumbnail_alt":null},{"id":1109630306,"name":"e8e2f27d-819a-478a-b897-4dc04548323f","type":"NewsletterItem","element_id":"e8e2f27d-819a-478a-b897-4dc04548323f","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"8bcca841-501d-414e-9d0e-5957d5296e6f","created_at":"2024-01-22T20:23:48.000Z","description":"\n\n

\n\n\n\n\n\n\n\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
\n
\n
\n
\n\n\n\n
\n

Hi Reader 👋🏻

\n

If you've been following my content lately, it should be no surprise to you that I am currently in a burnout period.

\n

While this isn't the best situation, it pushes me to make changes in my life - for the better.

\n

As I physically cannot work more than 4-5 hours per day, it forces me to find work-arounds to still be able to work and keep my business afloat.

\n

Aka, I needed to find ways to achieve more while working less.

\n

So today, I want to share with you the 5 techniques I am currently using to do more in less time:

\n

​

\n

1 | Pomodoro Timer

\n

If you get distracted easily or struggle to stay focused, this one is for you!

\n

The concept of the Pomodoro Technique is simple:

\n
    \n
  1. Do deep focused work for 25-minutes
    2. \n
  2. Then take a 5-minute break
    3. \n
  3. Repeat as many times as you need to finish that task or project.
    4. \n
\n

The idea is that because you don't have much time, you will be extremely focused.

\n

It's easier for your brain to stay focused for that small period of time rather than 2 hours as you know that in just 25 minutes, you'll have a break!

\n

The Pomodoro Timer is the visual timer that comes with it. Turn it on, and once the 25-minutes are done, it'll give you a sound notification to take your 5-minutes break.

\n

If used well, this technique is very efficient to get things done.

\n

For example, I am currently using it to write this newsletter.

\n

On my own, it would take me 2 hours as I get distracted but with this technique, it usually takes me only 1.5 hours.

\n
\n
​
\n

2 | Prioritization

\n

Most of the time, we think that everything we have to do has the same importance.

\n

This couldn't be more wrong!

\n

As you probably heard it already, if we follow the Pareto Principle:

\n
\n80% of the outcome results come from 20% of causes.
\n

For example, I have different income sources. About 5 or 6.

\n

But only 2 of them make up 80% of my income!

\n

So those 2 sources of income are where I need to prioritize my time as they will yield the most result for me, without spending much effort.

\n

Now how can you apply this for yourself?

\n

→ For example, if you want to promote your song to playlists, check which playlists are getting you the most streams organically. Then try to focus on pitching to these playlists next time instead of trying to find 100 new ones. Focus on what works already and what yields the most results for you.

\n

→ Otherwise, you can read more about it here.

\n

​

\n

3 | Daily Highlight

\n

This one is a technique I discovered in the book \"Make Time\"by John Zeratsky & Jake Knapp.

\n

It is particularly helpful for those who want to make more time for the things they love.

\n

The idea is to make time for one specific daily highlight every day, for 60-90 minutes.

\n

Your daily highlight changes every day and can be whatever you want!

\n

It could be spending quality time with your kids, working on a new song, practicing an instrument, starting your music business, etc.

\n

Here is how it works as per the book:

\n
    \n
  1. Pick a highlight - depending on what will bring you joy, satisfaction or something you know needs to be done urgently.
    2. \n
  2. Schedule it in your calendar - actually time block it to commit to it.
    3. \n
  3. Launch the timer - by using the Make Time app on your phone.
    4. \n
  4. Block distractions - it's your time, enjoy it and make it count. Leave your phone outside, block websites and social media etc.
    5. \n
  5. Reflect - how did it go? How did you feel? Then adapt for the next day.
    6. \n
\n

The beauty of this one is that it doesn't have to be related to \"work\", it can be for YOU.

\n

It helps prioritizing you and protecting your time.

\n
\"The
\n
​
\n

4 | 3-3-3 Method

\n

This is the newest technique I found - and I love it already!

\n

The idea is simple, during your day you will have:

\n
    \n
  • 3 hours of focused work for your main project
    • \n
  • 3 smaller tasks
    • \n
  • 3 maintenance/recovering activities
    • \n
\n

If you are at school or working a 9-5 job, you can adapt this to a 2-2-2.

\n

For example, my main project is often 3 hours working on a YouTube video, developing a new digital product, working on my upcoming online course etc.

\n

Then 3 of my smaller tasks could include replying to emails, posting on Instagram, pitching my song to playlists etc.

\n

And the 3 maintenance/recovering activities could be cleaning your workspace, going for a walk, exercising, meditation, reading a book etc.

\n

The concept is that this technique allows you to have a healthy balance between your work-life-hobbies, which helps you be more energized, fulfilled and achieve more.

\n

​

\n

5 | Batching

\n

Finally, my last technique to do more in less time is to use the concept of batching.

\n

Context switching is when we shift our attention between different tasks, apps, or projects.

\n

This is the opposite of being efficient or productive as it always takes us ~20 minutes to refocus.

\n

To counter that, batching is the act of grouping tasks together, so you do them all at once, instead of switching between tasks that take place in different programs or areas.

\n

For example, today is a writing day for me - aka I am writing this newsletter and will treat my emails, reply to sponsors, send contracts.

\n

Another example would be filming. I have to film 2 videos this week. I won't film one tomorrow and the next one on Friday - this would be stupid. It takes time to setup the camera, lighting and microphone.

\n

So I plan to do ALL my filming on Thursday.

\n

This way I win time and I am more efficient!

\n

​

\n

Summary

\n

So in the end, I am actually quite grateful to be going through that period as I am learning more from it and making changes for a better future.

\n

As they say, \"what doesn't kill you make you stronger\"!

\n

To recap, here are the techniques we talked about:

\n
    \n
  • Pomodoro Timer
    • \n
  • Prioritization
    • \n
  • Daily Highlight
    • \n
  • 3-3-3 Method
    • \n
  • Batching
    • \n
\n

🏁 Action Steps: Pick 1 or 2 techniques that you think would be good for you and try them out this week. If it works, great! If it doesn't, try another one! We are all different and all techniques won't work for everyone, just find what works for you.

\n

You got this!

\n

- Aurelie (PLV) 🚀

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Run Away - Waxel & Robbie Rosen
​I know, Robbie Rosen again but... it's a good one! Beautiful lyrics and a good old emotional progressive house with a guitar accent, perfect for an \"On Repeat\" playlist.

\n
\n\n\n\n
\"artist\"\n
Run Away
\n
Waxel, Robbie Rosen
\nPREVIEW\n		\n
\n\"Spotify\n
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​
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On My Way - Stlk​
This one is a bit different than what I usually share or listen to. I'd say Modern Pop? It honestly gave me vibes of a collab between LAUV, Charlie Puth and Sam Smith. Great original combo!

\n
\n\n\n\n
\"artist\"\n
On my Way
\n
Stlk
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
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​

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❤️ | My Favourite Resources For Music Artists

\n
\n

🎙 Awakened Creative Co Podcast - My good friend and former coach Alex, better known as the Awakened Creative on Instagram, has launched his own podcast! He'll be talking about marketing, social media, creativity, business and self-development for creatives. His first episode was great and one I definitely needed!

\n
\n
​
\n

🤖 Reclaim AI - As discussed previously in this email, prioritization is incredibly important. But it is also the hardest thing to do when you are on your own and don't have a boss or a teacher to tell you what to work on. This is where Reclaim AI comes is. It is your smart Google Calendar that plans your calendar for you depending on your priorities. All I have to so is enter the tasks I want to get done this week, give a priority level for each, and it'll plan my week automatically around my other obligations. Such a life-saver!

\n
\"Reclaim
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​
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💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n

How can I help you?

\n\n\n\n\n
\n\"\"
\n

12 Months Plan

\n

A month by month plan to produce your first 8 songs and follow a well thought out curriculum, without having to pay for school.

\n
Get it here
\n\n
\n		\n\"\"
\n

1:1 Coaching Session

\n

60-90 minutes call with me on Zoom. From music production to social media growth and music business, I can help you.

\n
Book a call
\n\n
\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/do-more-while-working-less-sounds-good","position":null,"timestamp":"2024-01-23T11:03:47.000Z","title":"Do more while working less - sounds good?","updated_at":null,"campaign_id":14071598,"post_id":4600277,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/igfQwRsJc1NK8ZtHXCduaV/email","thumbnail_alt":null},{"id":1109630310,"name":"5a4c7773-fa38-4816-b7ef-a4b6af584fb3","type":"NewsletterItem","element_id":"5a4c7773-fa38-4816-b7ef-a4b6af584fb3","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"05be755e-c9a6-4d56-99ca-896cf7a9660e","created_at":"2024-01-15T19:28:15.000Z","description":"\n\n

\n\n\n\n\n\n\n\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
\n
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\n\n\n\n
\n

Okay, I admit, this is quite a bold thing to say - and I almost feel bad typing it 😅

\n

But hear me out!

\n

If you've been following me for some time, you know that I have a ton of ambitions.

\n

And so far, I've reached pretty much all the goals I had set for myself!

\n

But in the process, I made a terrible mistake and have now hit a road block called burnout.

\n

To be completely honest with you, it's been 2 months now and this is my current state:

\n

→ My resting heart rate is currently around 94 (not normal for sitting at a desk)
→ I check my pulse more than twice a day when I feel irregularity in my heart beat
→ I have muscle spams
→ I have this anxiety feeling in my chest that just won't go and keep me from working more than 2 hours a day
→ I have chronic pain in my neck and back
→ I feel restless
→ I have trouble sleeping
→ I get tired extremely fast

\n

Needless to say I'm not in my best shape 😅

\n

But there is no f*cking way this will bring me down!

\n

This is just another challenge for me to overcome.

\n

But for me to do that, things needed to change.

\n

So here is my plan to guarantee I succeed this year and won't fail:

\n

​

\n

One

\n

I will be prioritizing my health.

\n

This is one of the biggest lesson I am learning the hard way, but if I want my music business to be successful, I need to understand that my music business would be nothing without me.

\n

So I need to take care of me first.

\n

And this means I will have to make hard decisions - like reducing my presence on Instagram to focus on YouTube (which yields more financial result for my business).

\n

Two

\n

I'm going to focus on the long-term vision for the PLV project.

\n

Meaning reducing the workload and deadlines I put on myself so I can be sustainable over the long-term and build something strong.

\n

I didn't know it at the time but so far, all the deadlines I was putting on myself were unrealistic.

\n

And as a result it made me push through physically, but as we all know it, bad decision.

\n

My impatience and ambitions got the best of me here!

\n

So from now on, I'm doubling all the deadlines.

\n

For example, I wanted to release my last digital product (the all-in-one Notion template I use daily) this week.

\n

But that isn't going to happen so it will have to be next week!

\n

Same for MusiCreator (my online course), I wanted to launch it during Q1 of this year.

\n

So following my new rule, I will instead aim to launch during Q2.

\n

And that's another important lesson: you can and are free to put whatever deadline you want for yourself - this is the whole purpose of working for yourself and not somebody else!

\n

Three

\n

I will be more and more authentic.

\n

I honestly wasn’t sure if I wanted to open up about all my struggles like I just did, especially the ones that makes you feel insecure and doubt yourself, makes you look weak...

\n

But I strongly believe that me sharing the bad will help you in your own journey and I know that social media could use real people sharing real stories.

\n

So this will be one of my strategies to grow my brand this year.

\n

Four

\n

I will keep setting unrealistic goals for myself.

\n

I know, it’s the opposite of what you heard for goal settings advice but, not for me.

\n

I need to dream big!

\n

My favourite quote is one by Oscar Wilde that says \"Wisdom is to have dreams big enough not to lose sight when we pursue them.\"

\n

And that's the whole point!

\n

This is what moves me to reach them, I love a good challenge!

\n

So my unrealistic goals this year are:

\n

→ Reach 50k subscribers on YouTube
→ Reach 100k followers on Instagram
→ Make $100,000 in revenue from my music business
→ Release 12 songs (yes for me it's a lot with everything else I do!)

\n

Five

\n

I will enter a Monk Mode.

\n

If I want to reach these ambitious goals and take better care of my health, a few more things needs to change.

\n

I will be extra focused, I will set harder boundaries between my work and my personal life, and I will be more disciplined.

\n

For example, it includes reducing screen time by installing an app blocker on my phone called Opal, turning off my computer after 6pm until the next morning, not checking any emails before 9am and only checking my emails and instagram x2 per day, not more.

\n

All this will allow me to focus on my goals better and find a healthier balance between my work and life.

\n

​

\n

In Summary

\n

It is true that most aspiring music artists will fail, this is just statistics.

\n

But by me sharing all this with you, I’m hoping that it will help you move to the 1% that do succeed by avoiding stupid mistakes!

\n

Because I want you and I to win 🥇

\n

So:

\n
    \n
  • Take care of your health first
    • \n
  • Keep a long-term vision of what success means to you
    • \n
  • Be as authentic as possible
    • \n
  • Set unrealistic goals for yourself
    • \n
  • Enter a monk mode of focus
    • \n
\n

You got this! 🔥

\n

​

\n

🎶 | Music Discoveries Of The Week

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Everything - Dumday, Robbie Rosen & Erika G
​This track surprisingly got me! With their male/female duo vocals and a mix between deep house, tropical house and chill music, it was a nice surprise from singer Robbie Rosen to step out of the regular progressive house.

\n
\n\n\n\n
\"artist\"\n
Everything
\n
Dumday, Robbie Rosen, Erika...
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
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​
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​

\n

Once Upon A Time - Max Oazo & Moonessa (Sped Up)​
This is my new On Repeat song of the week, it's just too good! Going through a hard time at the moment, such a poppy sound with sunny vibes is all I needed to brighten my days.

\n
\n\n\n\n
\"artist\"\n
Once Upon a Time - Sped Up
\n
Max Oazo, Moonessa
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

​

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❤️ | My Favourite Resources For Music Artists

\n
\n

🖥 FREE Sound Design Course - During a 1:1 coaching session, I discovered a new website called WOOCHIA, which has a full sound design theory course on how everything works. Pretty impressed by it! Now don't forget to also practice if you decide to use it to learn.

\n
\n
​
\n

🎛 EDMProd Mixing Blog - If you are looking to improve your song's quality, you probably need to learn more about the basics of mixing. This article from EDMProd has everything you need from theory course to video resources to learn all the basics, and some extra advanced tips.

\n

​

\n

🎬 | My New YouTube Video

\n
\n

How I Consistently Make Music (Even With A Full-Time Job)

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n

How can I help you?

\n\n\n\n\n
\n\"\"
\n

12 Months Plan

\n

A month by month plan to produce your first 8 songs and follow a well thought out curriculum, without having to pay for school.

\n
Get it here
\n\n
\n		\n\"\"
\n

1:1 Coaching Session

\n

60-90 minutes call with me on Zoom. From music production to social media growth and music business, I can help you.

\n
Book a call
\n\n
\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/how-i-m-guaranteed-to-succeed-in-2024","position":null,"timestamp":"2024-01-16T08:04:05.000Z","title":"How I’m guaranteed to succeed in 2024","updated_at":null,"campaign_id":13996708,"post_id":4537959,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/H94b8GTo3SYWB13jxRtUA","thumbnail_alt":"Do Something Great neon sign"},{"id":1109630322,"name":"d25d87d3-8ed9-4ff1-b356-b966a457cba2","type":"NewsletterItem","element_id":"d25d87d3-8ed9-4ff1-b356-b966a457cba2","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"fc08509b-ad87-4192-809a-b8098c2ae672","created_at":"2024-01-09T15:39:53.000Z","description":"\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
\n
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\n\n\n\n
\n

Reader,

\n

When I first started this crazy journey, I was still working a regular full-time job.

\n

Which means that my free time for music or any other hobbies was limited.

\n

As I started to create videos for Instagram and YouTube on top of learning music production...

\n

I quickly felt overwhelmed.

\n

It became hard for me to keep track of everything, to not forget important deadlines, to make time for music and my life was all over the place.

\n

This is what my \"system\" looked like at the time:

\n

→ I was writing down lyrics ideas on my phone's Notes app.
→ I was keeping notes from tutorials I watched on Google Docs.
→ I was sending myself reminders through Messenger.
→ I was planning my YouTube videos on Evernote.

\n

Everything was scattered - which made me loose hours and hours during my weeks.

\n

As a result, nothing was actually done and I wasn't making real progress.

\n

Until one day, when I discovered a magic tool.

\n

As I was watching YouTube videos, I stumbled upon a YouTuber called Niklas Christl.

\n

He is a talented filmmaker making videos about filmmaking and self development.

\n

I instantly felt amazed by the quality of his videos but most importantly, I wondered how he was able to output so many creative projects so rapidly.

\n

He must have a secret tool!

\n

A few days after binge-watching his channel, I came across a video of him explaining how he was creating his videos and how he was keeping track of everything.

\n

Notion!

\n

This video and tool changed my life.

\n

I instantly downloaded his template to get started and spent the last 3 years perfecting my own workflow.

\n

Since then, it allowed me to keep track of everything going on in my life, both personally and professionally.

\n

All this without stressing about forgetting anything or missing an important deadline.

\n

So today, I want to show you how Notion is helping me organize my life and music business in order to win back some time so I can actually get sh*t done!

\n

​

\n

( 🤫 -If you want to use Notion as a music producer but don't know where to start, stay tuned as I will be releasing something that will help you with that next week!)

\n

​

\n

How Notion is saving me ~8hr/week

\n

1 | Keep track of my clients - (2hr)

\n

For me, my clients are mainly my coaching students and brands for sponsorships. But it could be your ghost production or mixing mastering clients. It reminds me when to follow-up, when a project is due, what tasks are in the project etc..

\n
\n
​
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2 | Song Tracker - (1hr)

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In the blink of an eye, I can see all my current projects and make sure I don’t start too many ideas. Then, I instantly know what I need to do, what is the stage of each song, their release date, key, bpm etc.

\n
\n
​
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3 | Content Calendar - (2hr)

\n

As a music creator, social media is a big part of my job to raise attention to my content and music. But social media is exhausting for the brain. This helps me stay sane, remember deadlines, stay ahead on my schedule, being strategic, win time with pre defined templates for all my posts types and keep all my ideas in one place.

\n
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​
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4 | Yearly Goals & Tasks - (1hr)

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I set my goals very intentionally once, then review it every month and instantly know what I have to do and focus on. No second-guessing or going in different directions. It helps me gain clarity on my goals.

\n
\n
​
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5 | Finance Tracker - (1hr30mn)

\n

I developed an interactive tracker that helps me keep track of all my expenses and income. It then gives me the balance of the month in the blink of an eye. I input entries daily as they happen and save time at the end of the month struggling to figure out how much I made, where did the money go etc.

\n
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​
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6 | Learning Hub - (30mn)

\n

I take notes of everything I learn in different tutorials. This way, I always have access to what I learned and don’t have to “rewatch” this one video for that one trick I can’t remember.

\n
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​
\n

​

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In Summary

\n

Using this tool to your advantage could save you about ~8hr/week!

\n

Imagine how much more music or time for doing whatever you want you could win back!

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Running - NYKY
​So, I have no idea what genre is this song. It's because sometimes, I like to explore complete different style of music. It was on my Release Radar this week and since then, I've been playing it on repeat as I find it great to focus and find energy and motivation at the same time.

\n
\n\n\n\n
\"artist\"\n
Running
\n
NYKY
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
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​
\n

Greatest Love Story - LANCO​
You may or may not know, but I'm a huge country music fan. Every year, it is my 2nd most listened to music genre on my Spotify Wrapped. Today, I want to share with you my all-time favourite country song. Extremely simple, just good old acoustic instruments but most of all, amazing lyrics and storytelling. The arrangement is quite unique too with 3 main chorus.

\n
\n\n\n\n
\"artist\"\n
Greatest Love Story
\n
LANCO
\nPREVIEW\n		\n
\n\"Spotify\n
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​
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​

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❤️ | My Favourite Resources For Music Artists

\n
\n

🎯 FREE 2024 Planner For Music Producer [TEMPLATE]

\n

If you missed it, I released a new free Notion Template for you to plan your 2024 music production year.

\n

It includes 3 parts:

\n
    \n
  1. Reflect
    2. \n
  2. Define
    3. \n
  3. Set Goals & Timeline
    4. \n
\n

It seems like everyone loved it and found it useful to gain clarity and focus for this year.

\n

So I thought I'd put it here again for you.

\n
​
\n

💬 ManyChat [PLATFORM]

\n

Have you ever seen those Instagram Stories or Post where people ask you to reply or DM a word, like \"SONG\", and it will automatically send you their new song in your DMs?

\n

That's ManyChat!

\n

This platform is very powerful for us artists for 2 different reasons:

\n
    \n
  • Engagement - the more people engage with your posts by replying or commenting, the more it sends good signals to the algorithm. Aka, it keeps pushing it to more and new people.
    • \n
  • Conversions - instead of bluntly promoting your song in the DMs to people that didn't asked you to by telling them to \"go stream it\" (which never works btw...), the people that do reply to you are what we call warm leads. They are 100% more likely to actually go stream your song once the app sends them the link as they are the ones that asked for it.
    • \n
\n

They do have a free version for up to 1,000 contacts if you want to try it out before committing to it.

\n

(Not affiliated or sponsored!)

\n

​

\n

🎬 | My New YouTube Video

\n
\n

Full Guide To Planning Your 2024 Music Production Year 🚀​
​\"A goal without a plan is just a dream\" - In my latest video, I show you a 3-part system to set actionable steps for your 2024 music production year. You can even follow-along with me with a FREE Notion Template!

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n
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LOOKING FOR MORE RESOURCES? 👋🏻

\n

Here are 4 ways I can help you:

\n

​

\n
    \n
  1. ​Join the MusiCreator Course Waitlist - A Business Roadmap For Music Producers
    ​
    2. \n
  2. Get the FREE guide to produce a track from start to finish, in 8 simple steps.
    ​
    3. \n
  3. ​12 Months Plan Ebook - A perfect guide for beginner or intermediate self taught music producers feeling overwhelmed by the amount of information online. Join 300+ producers learning music production at home by following this month by month plan.
    ​
    4. \n
  4. ​Book a 1:1 coaching session with me - Need help to improve your song production quality? Want to learn how to grow your fanbase on social media? Or need a personalized plan to monetize your music passion? I will help you with all of the above.
    5. \n
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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/how-to-get-sh-t-done-as-a-busy-music-producer","position":null,"timestamp":"2024-01-09T15:41:52.000Z","title":"How to get sh*t done… as a busy music producer","updated_at":null,"campaign_id":13922223,"post_id":4485337,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/x85ysTBzpfM8eMqeQYkuU3","thumbnail_alt":"notion logo for music producers"},{"id":1109630326,"name":"cbc6f512-b63b-4a74-8638-d8c02fd45cc1","type":"NewsletterItem","element_id":"cbc6f512-b63b-4a74-8638-d8c02fd45cc1","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"ea4731b1-2a7f-4f08-a000-16161a86eee0","created_at":"2024-01-02T05:32:11.000Z","description":"\n\n

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by plv music

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Insights Of An Artist's Journey

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Hey Reader 👋🏻

\n

One of the most common questions I receive is: \"How can I make money from my music?\"

\n

As you know, I have now been doing music full-time since almost a year.

\n

But it took me about 3 years to get there.

\n

Since then, I learned a lot from all the trial and errors I've made during my journey.

\n

In order to make yours easier, here's what I'd do if I was starting over in 2024:

\n

​

\n

1) Choose a discovery platform

\n

If you want to sell something (aka your music), you need people to sell it to.

\n

The best and easiest way to do this in 2024 is to use the power of social media.

\n

This is how you will put your products or services in front of thousands of potential customers every day.

\n

But there is one mistake most beginners fall into.

\n

✅ You have to pick ONE platform or TWO maximum!

\n

More than that will overwhelm you and lead you to give up before you even started.

\n

For us music artists, I recommend video platforms such as YouTube, Instagram or TikTok.

\n

As an example, when I first started, this is what I chose:

\n
    \n
  1. YouTube - for long form videos in order to build trust and authority.
    2. \n
  2. Instagram - for short form and fast growth which I then re-directed to YouTube.
    3. \n
\n

​

\n

2) Start building an audience

\n

At this point, you are just going to have to start.

\n

If you think you aren't good enough yet to show off any music skills, do the same thing I did: build in public.

\n

Build your skills in front of everyone, document your journey.

\n

Whatever you decide to do, your profile/channel should tell visitors:

\n
    \n
  1. What you do
    2. \n
  2. Why they should follow you
    3. \n
  3. Why they should trust you
    4. \n
\n

You can see how I do it here on Instagram and YouTube.

\n

Which could be summarized like this:

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    \n
  1. Music Producer & Social Media Content Creator
    2. \n
  2. I help music artists monetize their music skills online
    3. \n
  3. I have done it for myself while being completely self-taught since day 1
    4. \n
\n

​

\n

3) Attract the right target customer

\n

When you start posting, think about your perfect target audience, aka your avatar.

\n

The purpose behind building your audience is to be able to monetize that audience afterwards, so make sure you attract the perfect customer right from the beginning.

\n

For example, if you want to sell your beats, I would make content that attracts rappers and singers that don't have any music production knowledge.

\n

Why?

\n

Because they will be the ones interested in potentially buying beats from you, not other music producers.

\n

So take some time to think about who your perfect audience is and come up with a list of content you could make to attract those people.

\n

​

\n

4) Keep learning

\n

Making content for social media is a whole other world than music creation.

\n

In order to successfully grow an audience, you will have to learn about:

\n
    \n
  • Video editing
    • \n
  • Graphic Design
    • \n
  • Copywriting
    • \n
  • Content Strategy
    • \n
  • Algorithms
    • \n
  • etc...
    • \n
\n

The list is long!

\n

Stay humble and learn about it - a LOT.

\n

Read books, watch videos, attend free webinars, talk with other creators...

\n

​Or you can use a shortcut - register for the waitlist of my upcoming online course about this exact topic where I will teach you everything I know ↗​

\n

​

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5) Create a lead magnet

\n

Once you start building your audience, you need to pave the way for monetization.

\n

It starts by building your email list.

\n

The audience you build on social media is \"rented\". It can end any day if your profile is removed or if the platform fails.

\n

You need to \"own\" that audience.

\n

And you do that through emails.

\n

In order to get people's email address, you need to offer them something for free in exchange for their email.

\n

This is what we call a Lead Magnet.

\n

Like my 8 Step Checklist To Produce A Song From Start To Finish

\n

It should be something:

\n
    \n
  • you can build in 1-2 days
    • \n
  • you can give away for free
    • \n
  • valuable for your audience
    • \n
  • related to what you will offer for a fee
    • \n
\n

For example, if you want to sell sample packs afterwards, I would build a smaller free version of that pack. If you will sell an online course to make a tech house track, give away the first chapter for free.

\n

​

\n

6) Direct social followers to your lead magnet

\n

Once your lead magnet is ready, you need to get people to download it.

\n

Here are a few things you can do:

\n
    \n
  • Add a link in your bio
    • \n
  • Make a couple videos about it
    • \n
  • Include a CTA (Call To Action) for it at the end of your captions or videos
    • \n
  • Send DMs to potential interested people
    • \n
\n

Don't be shy to promote it, if you've done it well, your product will be HELPFUL for other people.

\n

It would be a disservice to not tell them about it 😉

\n

​

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7) Grow and curate your email list

\n

Once you start getting people into your email list, you need to nurture them.

\n

Send regular emails (I recommend once a week) to help them even more and keep adding value.

\n

The more valuable you are to them, the more they will be ready to buy from you.

\n

Find a format that is easy for you to make and stick to it.

\n

I personally really enjoy being able to go more in depth on topics through my newsletter like this one for example!

\n

​

\n

8) Start offering your services

\n

While you grow your audience, email list and start to create a name for yourself, it's time to start monetizing!

\n

The easiest and fastest way is to offer your services.

\n

It could be:

\n
    \n
  • Ghost production
    • \n
  • Mixing & Mastering
    • \n
  • Vocals
    • \n
  • Drums/Guitar recordings
    • \n
  • 1:1 coaching sessions
    • \n
  • Playlist promotion
    • \n
  • Composing for TV/Films
    • \n
  • etc...
    • \n
\n

My recommendation is to make it as easy as possible for people to book you.

\n

I use Calendly for coaching sessions but you could use third party platforms like Fiverr/Upwork or even create a simple Google Form.

\n

Or to keep it simple, just put your email in your IG/TikTok bio.

\n

And remember to put a link for it at the end of each of your newsletter emails too!

\n

​

\n

9) Learn the lyrics

\n

Once you start posting consistently and growing your audience, you will start to notice recurring questions from your viewers.

\n

As they trust you more and more, they will start to come to you for advice, questions and discussions.

\n

Take notes of everything that is recurring.

\n

For example for me, I noticed that self-taught producers were struggling to learn on their own, at home with youtube. They didn't know where to start, there was too much info online.

\n

So I started creating more and more content about it.

\n

But the reason why you need to pay attention to these \"lyrics\" from your audience is to create your first paid offer!

\n

​

\n

10) Develop a product as the solution

\n

As I was saying, if you notice a common theme amongst your audience, take note!

\n

Do some research to see if there are any solutions to their problems online.

\n

If not? This is where you come in!

\n

Create THAT solution for them and then offer it as a paid product!

\n

​This is why I created the 12 Months Plan To Learn Music Production At Home ↗​

\n

​

\n

11) Launch your paid offer

\n

Once you pinpointed your perfect product idea, build it, launch it and promote it.

\n

This will become your signature offer!

\n

Don't worry about making it perfect for now, just launch something, then iterate over time and keep improving it.

\n

​

\n

Summary

\n

If you follow this strategy, by the end of 2024 you'll have 2 main streams of revenue:

\n
    \n
  1. Paid Services
    2. \n
  2. Digital Product
    3. \n
\n

This will give you a great base to keep building upon it the year after.

\n

Just remember to focus and to go one by one.

\n

Don't rush it, it's a marathon, not a sprint.

\n

It takes a lot of hard work in the dark, without any rewards or recognition for the first few months or year but it's worth it.

\n

Build once, get paid forever!

\n

Play the long game 🚀

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Aidrien - Changes (ft. PLV Music)
​Last year, a music producer called Aidrien approached me to sing on his song. I agreed and he juste released the final production last Friday.

\n
\n\n\n\n
\"artist\"\n
Changes - Radio Edit
\n
Aidrien, PLV Music
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

​

\n

Severman - End Of The Year Mix
​A 1 hour mix made of festival and progressive house tracks by my producer friend Severman. It is the perfect mix to find motivation to start crushing 2024!

\n
​
\n

​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

📩 Sell Your Music With ConvertKit [VIDEO]

\n

If you are looking to sell your music, this video shows you a cool little way to do it through ConvertKit (for free!).

\n

Its a great way to start monetizing your money with your fans who want access to more music from you or to the best quality files.

\n\"video​

​

\n

📱 DaVinci Resolve [SOFTWARE]

\n

If you've been looking for a professional software to start editing videos to grow your social media following but don't want to spend a fortune, DaVinci is the perfect software for you!

\n

To answer your burning question, yes, it's free 😉

\n

It's a professional software that has much to offer for free, try it out!

\n
\"DaVinci
\n
​
\n

​

\n

🎬 | My New YouTube Video

\n
\n

Secret Strategies Only PRO Music Producers Use​
In this video, I analyzed many successful producers and revealed 5 strategies they all used to crack the code!

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n
\n

LOOKING FOR MORE RESOURCES? 👋🏻

\n

Here are 4 ways I can help you:

\n

​

\n
    \n
  1. ​Join the MusiCreator Course Waitlist - A Business Roadmap For Music Producers
    ​
    2. \n
  2. Get the FREE guide to produce a track from start to finish, in 8 simple steps.
    ​
    3. \n
  3. ​12 Months Plan Ebook - A perfect guide for beginner or intermediate self taught music producers feeling overwhelmed by the amount of information online. Join 300+ producers learning music production at home by following this month by month plan.
    ​
    4. \n
  4. ​Book a 1:1 coaching session with me - Need help to improve your song production quality? Want to learn how to grow your fanbase on social media? Or need a personalized plan to monetize your music passion? I will help you with all of the above.
    5. \n
\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
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\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/step-by-step-monetization-plan-for-music-artists-in-2024","position":null,"timestamp":"2024-01-02T11:01:01.000Z","title":"[Step-By-Step] Monetization Plan For Music Artists In 2024","updated_at":null,"campaign_id":13853122,"post_id":4420908,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/uVVnAg8tXuMJHtSBVt15d9","thumbnail_alt":"1 U.S. dollar banknote"},{"id":1109630331,"name":"073e717e-227f-4149-8404-6f0a56c148e4","type":"NewsletterItem","element_id":"073e717e-227f-4149-8404-6f0a56c148e4","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"894480cd-ab0e-4f76-9074-260b107442b0","created_at":"2023-12-28T01:17:12.000Z","description":"\n\n

\n\n\n\n\n\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
\n
\n
\n
\n\n\n\n
\n

Hi Reader 👋🏻

\n

2024 is officially 3 days away!

\n
\n\"Count​
\n

If you're like me, your brain is already fully focused on 2024.

\n

But you might also be wondering how to best plan for it?

\n

​

\n

If you've been following me for a while, you know that I am extra productive and achieve my goals one by one relatively fast.

\n

So today, I want to share with you my process for planning the upcoming year.

\n

And to be as helpful as possible for you, I created a whole worksheet for you, which you can get for free here!

\n

​

\n

My 3-Step Process To Win 2024

\n

It's pretty simple and work like this:

\n
    \n
  1. Reflect
    2. \n
  2. Define
    3. \n
  3. Goals & Timeline
    4. \n
\n

​

\n

1 | Reflect

\n

Before planning your next year, it’s important to take a look at the previous year.

\n

It will help you define where you need to improve and acknowledge the progress you made so far.

\n

Here are 3 questions to ask yourself:

\n
    \n
  1. What did you achieve or what went well in 2023?​
    Ex: I signed one song with one of my dream labels
    ​
    2. \n
  2. What didn’t go as good as you’d hope last year?​
    Ex: I didn’t finish enough songs
    ​
    3. \n
  3. Your 2023 wins
    ​    Ex: 5k monthly listeners on Spotify
    4. \n
\n

​

\n

2 | Define

\n

Here are a few more questions to answer to find clarity and intention before setting your 2024 goals.

\n
    \n
  • What does success looks like for you? (We all have a different definition of “success”, make sure to know what it is for you as it will determine your goals and actions during the next year.)
    ​
    • \n
  • Where would you like your music career to be next year?
    ​
    • \n
  • Why do you want to be successful? (Why is it important to you? Put a 5-minute timer to take time to think about it. It will be your motivation fuel for when you feel like giving up.)
    ​
    • \n
  • What can music do for you? (A way to escape? Build a music business out of it?)
    • \n
\n

​

\n

3 | Goals & Timeline

\n

Okay, now it's time to put our wishes down into proper action steps!

\n

First, set your main goals for 2024.

\n

Regarding the next 12 months, I recommend you to commit to no more than 3 goals.

\n

More than this will just overwhelm you (and I speak by experience).

\n

For example, here are mine:

\n
    \n
  1. Launch MusiCreator (Online Course)
    2. \n
  2. Reach $1,000 in AdSense revenue per month
    3. \n
  3. Develop a sustainable workflow to avoid burnout
    4. \n
\n

When setting goals, I recommend you to set more output goals than outcome goals.

\n

Output goals focus on the amount of work you can control (i.e 1 song released per month)

\n

Outcome goals focus on the result, the outcome of a situation that you have no control over (i.e your song reaching 100k streams)

\n
\n
​
\n

Then, break it down into 4 quarters.

\n
    \n
  1. Months 01-03
    2. \n
  2. Months 04-06
    3. \n
  3. Months 07-09
    4. \n
  4. Months 10-12
    5. \n
\n

I organized mine in 4 sub-categories that apply to me but make sure to adapt it for yourself.

\n

My 4 categories are:

\n
    \n
  1. Music Production
    2. \n
  2. Social Media
    3. \n
  3. Business
    4. \n
  4. Learning
    5. \n
\n

In each category, I write 3 goals, as shown below ↓

\n
\n
​
\n

As mentioned previously, you can grab this worksheet for free here.

\n

Otherwise, that's it for how I plan my 2024 music production year!

\n

Feel free to reply to this email if you have any questions about it 😉

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Happy Ending - r4x2, Equa16
​New beautiful chill lo-fi album from two artists. Perfect for focus music or nap time! You know me, I love lo-fi music these days!

\n
\n\n\n\n
\"artist\"\n
Happy Ending • r4x2, Equa16
\n
Releasing • r4x2, Equa16
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

​

\n

Jean-Jacques Goldman
​Okay, this one is very different from what I usually share, but I had to! If you didn't know yet, I'm French. So I wanted to share one of my favourite french music artists. If you want some good old pop-rock vibes or another style of music to draw inspiration from, there's nothing better than these classics! And if you're french, you're welcome 😉

\n
\n\n\n\n
\"artist\"\n
This Is Jean-Jacques Goldman...
\n
Je te donne • Jean-Jacques G...
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

📩 I Will Teach You To Be Rich [BOOK]

\n

While resting in the last few weeks, I read a bunch of books - this one was by far the best!

\n

Not necessarily linked to music production per se but if you are struggling with financing your music passion, this book will be incredibly helpful for you!

\n

Ramit's perspective on money is absolutely amazing, simple and works for everyone.

\n

He has many tips to save money, including some you've never heard of.

\n

Thanks to his tip and negotiation technique, I was able to call my internet/tv provider and go from $177/month to $77/month!

\n

Imagine what you could buy with an extra $100 month! A midi keyboard? Audio interface?

\n
\"Ben
\n
​
\n

​

\n

📱 Eden [APP]

\n

With the new year coming, you might be trying to set new habits for yourself.

\n

30 minute of piano everyday? Wake up at 7am?

\n

Eden is the last habit tracker/morning routine app I installed on my phone.

\n

There are so many little things I'd like to do everyday that most of the times, I don't remember because it is too much for my brain.

\n

This is where this app comes in!

\n

Add all the little habits you'd like to do everyday, then the app will send you reminders in the morning.

\n

The best part is that it is gamified!

\n

If you do all your habits, your garden of flowers will grow. If you don't, your flowers will perish.

\n

And to answer your question, yes, it's free 😉

\n

​

\n

🎬 | My New YouTube Video

\n
\n

🎶 PLV - My Oxygen (Performance Video)​
​Instead of doing another boring lyrics video on top of a still artwork, I decided to challenge myself to do a performance video. If you want to see me perform my song at the piano while singing it, this video is for you!

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n
\n

LOOKING FOR MORE RESOURCES? 👋🏻

\n

Here are 4 ways I can help you:

\n

​

\n
    \n
  1. ​Join the MusiCreator Course Waitlist - A Business Roadmap For Music Producers
    ​
    2. \n
  2. Get the FREE guide to produce a track from start to finish, in 8 simple steps.
    ​
    3. \n
  3. ​12 Months Plan Ebook - A perfect guide for beginner or intermediate self taught music producers feeling overwhelmed by the amount of information online. Join 300+ producers learning music production at home by following this month by month plan.
    ​
    4. \n
  4. ​Book a 1:1 coaching session with me - Need help to improve your song production quality? Want to learn how to grow your fanbase on social media? Or need a personalized plan to monetize your music passion? I will help you with all of the above.
    5. \n
\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/full-guide-to-planning-your-2024-music-production-year","position":null,"timestamp":"2023-12-28T11:03:32.000Z","title":"Full Guide To Planning Your 2024 Music Production Year ⚡️","updated_at":null,"campaign_id":13815107,"post_id":4389064,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/hX86XEM3cjvLDtZVKkEGbd","thumbnail_alt":"a blue and pink background with the numbers 2024"},{"id":1109630336,"name":"7420f549-3109-4bdb-9bc2-fa60b9aec18c","type":"NewsletterItem","element_id":"7420f549-3109-4bdb-9bc2-fa60b9aec18c","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"bfe713ee-90d1-4ccd-9a33-e5d2cc4664e4","created_at":"2023-12-18T20:06:50.000Z","description":"\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
\n
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\n
\n\n\n\n
\n

Hi Reader 👋🏻

\n

You might be wondering why some producers seem to have more success than others.

\n

After 3 years in this industry and talking with experienced artists, I noticed recurring patterns! ↓

\n

​

\n

6 Habits Of Successful Music Producers

\n

If you analyze top performing producers, it all comes down to these 6 habits.

\n

​

\n

#1 - They adapt fast to the new standards

\n

They pay close attention to the industry evolution and their listener's behavior.

\n

For example, lo-fi hip-hop producer Beautiful Beats started to release short songs only.

\n

About 1 minute to 1 minute 30 each.

\n

Why?

\n

Because people don't have a long attention span.

\n

By releasing short songs, listeners only get the good stuff!

\n

And if they want more? They have to hit replay, which sends great signals to the Spotify algorithm!

\n
\n
​
\n

​

\n

#2 - Frequent releases

\n

With the amount of artists and songs being uploaded every day, people aren't short of music to listen to.

\n

If you release one song and then disappear for 6 months, they'll forget about you.

\n

They will already be listening to a new artist that releases new songs for them, often.

\n

But what I noticed is that the pro and successful artists seem to release songs every 4-6 weeks.

\n

In some cases, artists such as ​Polar​ and ​Dark Winter​ even release one song per week!

\n

By releasing so many songs:

\n
    \n
  • They keep their fans happy
    • \n
  • They keep their listener's attention
    • \n
  • They become better producers, faster.
    • \n
\n

Something to think about 😉

\n

(P.S: If you are looking for a music distributor, the one I use and recommend is ​DistroKid​)

\n

​

\n

#3 - They follow the 80/20% rule

\n

What is that you ask?

\n

It is the fact that they practice 80% of the time, and only watch tutorials or learn for 20% of the time.

\n

I noticed in my ​coaching sessions​ that most beginner producers get stuck in analysis paralysis.

\n

Watching a tutorial might make you feel like you are learning, but watching it like a Netflix show isn't learning.

\n

You need to be practicing in your DAW for you to make progress.

\n

So be careful to not get stuck in the trap of tutorials.

\n

Instead, put more hours towards producing music, you will learn more by trial and errors.

\n

​

\n

#4 - They collaborate with a lot of artists

\n

Once again, if we take the example of Beautiful Beats, he went from 62K monthly listeners to 2.7 Million in the span of 2 years.

\n

How?

\n

By collaborating with many other artists (singers/rappers).

\n

When you collaborate with someone, you open yourself to:

\n
    \n
  • A bigger audience
    • \n
  • A bigger network
    • \n
  • New opportunities
    • \n
\n

In summary, it is only beneficial to collaborate with other artists.

\n

You will combine your strength and maximize the success chances of your song.

\n

​

\n

#5 - They network a lot

\n

I know the word \"networking\" can be overwhelming and scary because you don't know how to do it but hear me out!

\n

Earlier this year, I self-released a song called Gotta Be.

\n

As I didn't have a label to do the promotion work, I had to do it myself.

\n

So I started to send it to Spotify Playlists but, I figured I needed more help to get into bigger playlists.

\n

I decided to think about my network and who had connections.

\n

As I often engage in conversations with my audience, I knew a few had good contacts to labels or playlists.

\n

I sent them a message, they connected me, and I was able to land a big playlist that brought me 4,351 streams on its own.

\n

The best part?

\n

The owner of that playlist happens to be french and the owner of a good record label too.

\n

We connected, started talking, kept contact throughout the year.

\n

A few weeks ago, I sent her my new song, she loved it and decided to sign it on her label.

\n

See the power of networking? 😉

\n

And if you're wondering how to do it, remember that social media were made to be \"social\".

\n

Act exactly like in real life.

\n

Start conversations, comment on people's posts, discuss common hobbies, share people's music to get their attention etc...

\n

You got this!

\n

​

\n

#6- They focus on their music genre

\n

They don’t try to “do it all”.

\n

They might explore other genre to learn from and practice.

\n

But they spend most of their time focusing on their music genre to master it first.

\n

Then, they are able to break the rules or combine different genre together to stand out.

\n

But if you are at the beginning of your journey and you are trying to do 10 songs in 10 different genre, it's going to make it harder for yourself.

\n

Pick 1 genre, practice and once you make about 3 decent songs in that genre, you should be good to move onto another one.

\n

(If you already know what genre you want to produce, great!)

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

On Purpose - NURKO & Ryland James
​King Nurko is back at it again with a beautiful track featuring strong vocals from Ryland James. I won't spoil it too much, just listen to it if you want goosebumps!

\n
\n\n\n\n
\"artist\"\n
On Purpose
\n
NURKO, Ryland James
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

​

\n

Stay Gone - Larza, Nil Martorell & Dare County
​One member of our PLV Family, Nil Martorell, and one of my first collaborator landed a great collaboration with Larza and a release on Severman's label: Backlit. Congratulations! 🥳

\n
\n\n\n\n
\"artist\"\n
Stay Gone
\n
Larza, Nil Martorell, Dare C...
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

📩 LabelRadar [PLATFORM]

\n

Releasing with labels is a great way to reach a wider audience and grow your fanbase.

\n

But I understand it might sound difficult and overwhelming for some of you.

\n

The way I break the bridge between me and labels is to use the online platform called LabelRadar.

\n

You can do it in 2 different ways:

\n
    \n
  1. Pool to many - meaning you add your song to the main pool and any label can listen to it and reach out to you if they want to sign it.
    2. \n
  2. One to one - meaning you can individually submit your song to one single label.
    3. \n
\n
​
\n

💿 SpotifyForArtists [PLATFORM]

\n

You might have an idea of what it is, but WAIT!

\n

This morning, during a coaching session, I realized that there might be a key feature that you don't know about.

\n

Are you pitching every single one of your songs to Spotify Editorial Playlists?

\n

If not, big mistake!

\n

Just pitching your song minimum one week in advance means that your song will be automatically added to your followers Release Radar playlists ✅

\n

​

\n

🎬 | My New YouTube Video

\n
\n

I deleted Instagram & YouTube. Here's why!
​I recently took a 2-3 week break, without uploading anything or working. In this video, I explain what happened and why I needed a break. This is almost unedited, very authentic and real, no BS, just me trying to shine a light on the mental health aspect of our industry.

\n\"video​

​

\n

💌 That's it for today! If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n
\n

LOOKING FOR MORE RESOURCES? 👋🏻

\n

Here are 4 ways I can help you:

\n

​

\n
    \n
  1. ​Join the MusiCreator Course Waitlist - A Business Roadmap For Music Producers
    ​
    2. \n
  2. Get the FREE guide to produce a track from start to finish, in 8 simple steps.
    ​
    3. \n
  3. ​12 Months Plan Ebook - A perfect guide for beginner or intermediate self taught music producers feeling overwhelmed by the amount of information online. Join 300+ producers learning music production at home by following this month by month plan.
    ​
    4. \n
  4. ​Book a 1:1 coaching session with me - Need help to improve your song production quality? Want to learn how to grow your fanbase on social media? Or need a personalized plan to monetize your music passion? I will help you with all of the above.
    5. \n
\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/what-pro-producers-do-that-you-don-t","position":null,"timestamp":"2023-12-19T11:06:06.000Z","title":"What PRO producers do, that you don’t.","updated_at":null,"campaign_id":13741173,"post_id":4326302,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/pGqyG5n84zsiGHxbvV1MZW","thumbnail_alt":"black flat screen computer monitor"},{"id":1109630342,"name":"86b90d79-90e4-4e00-ad06-3731d476cfcc","type":"NewsletterItem","element_id":"86b90d79-90e4-4e00-ad06-3731d476cfcc","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"5b20d40d-d544-429e-baf7-2e210e97e3a5","created_at":"2023-12-11T23:07:12.000Z","description":"\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
\n
\n
\n
\n\n\n\n
\n

Hi Reader 👋🏻​

\n

Isn't it frustrating to come back from a day at work, wanting to produce music but having no energy left for it?

\n

Between learning music production, making music, daily chores, responsabilities and creating videos for social media...

\n

It doesn't leave us much time and energy for our music passion.

\n

I know the challenges you are facing as I had them all before.

\n

During this time, I was still able to find ways to make time for music, which allowed me to release more than 20 songs!

\n

Today, I want to share those strategies with you ↓

\n

​

\n

5 tips to produce music more consistently

\n

(Today’s topic is from the time management and productivity module of my upcoming ​MusiCreator​ course. If you want to monetize your music skills online, make sure to join the waitlist as spots will be very limited!)

\n

​

\n

1 - Put your music first

\n

Yes, I know, it's obvious.

\n

But the harsh truth is that 98% of people don't put their music first...

\n

Have you ever said yes to a last minute drink whereas you were going to finish your new song that night?

\n

Or decided to keep watching a third episode on Netflix instead of starting a new ID?

\n

If you're guilty of these, then you don't put your music first.

\n

Kindly reply \"No thank you, I already have prior engagements.\" to your friends or yourself.

\n

Obviously I'm not saying to never go out or never chill, but instead, to plan your music time first.

\n

Every Sunday night, take 5 minutes to think about what you want to do for your music next week.

\n

Then block times in your calendar 🗓

\n

​

\n

2 - Do collaborations

\n

One thing that helped me a lot in doing more music is to work with collaborators.

\n

Why?

\n

Because when there are more people working on a song:

\n
    \n
  • The process is faster
    • \n
  • It pushes you to put more time towards it as people depend on you
    • \n
  • You get to finish more music, faster
    • \n
\n

Basically, I only see benefits!

\n

​

\n

3 - Master the art of focus

\n

When having a full-time job (or school), we have a limited amount of studio time.

\n

So make it count!

\n

How?

\n

Master the art of focus and kill off distractions as much as possible.

\n

Here are a few of my favourites hacks:

\n
    \n
  • Leave your phone outside the studio
    • \n
  • Use a website blocker like (StayFree) to block emails, Instagram, YouTube etc...
    • \n
  • Use a visible timer (you will physically see how much time you have left)
    • \n
  • Close everything except your DAW, Splice, Spotify (or anything music related)
    • \n
  • Have a to-do list (to know exactly what you need to do on that studio session and save any guessing time)
    • \n
  • Plan your studio session during your most focused time (for me, it would be in the morning from 8-10am)
    • \n
\n

​

\n

4 - Don't spread yourself too thin

\n

The most common mistake I see from aspiring music artists is to have too many work in progress.

\n

Here is an image that will explain it better than I can:

\n
\"You
\n
​
\n

Basically, if you have many projects, you will make average progress. But if you focus on one project at a time, you will make great and faster progress.

\n

Aka, focus on one song at a time (or 2), but not more!

\n

But in order for you to do that, I recommend to visualize your projects ↓

\n

​

\n

5 - Use a song tracker

\n

It is very easy to get lost in many song projects.

\n

We are creatives, we get a lot of ideas!

\n

When using a song tracker, the advantage is that you will visually see how many projects you \"started\"...

\n

And how many are unfinished.

\n

If you look at mine, you can see that 2 are signed to labels and are waiting to be released - great!

\n

Then 3 are waiting for vocals, meaning the music part is done - great again!

\n

Then out of the 5 \"ideas\" I started, I chose one that I am currently focusing on (by doing the arrangement) and nothing else!

\n

Until this song is in the \"Demo Ready\" section, I won't work on the others or start any new idea.

\n
\n
My Song Tracker Notion Template
\n

I find it great to control myself and stay on track of my music.

\n

If you don't want to start from scratch, you can grab my Song Tracker Notion Template here!

\n

​

\n

In Summary

\n

With the right strategies and systems in place, you can produce much more music than you think. So:

\n
    \n
  1. Put your music first
    2. \n
  2. Do collaborations
    3. \n
  3. Focus
    4. \n
  4. Don’t spread yourself too thin
    5. \n
  5. Use a song tracker​
    6. \n
\n

💌 If you have any questions, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n

But speaking about music... 😉

\n

​

\n
\n

🎧 New Music Tuesday

\n

​\"My Oxygen\" - PLV​

\n

I know it has been a while since I released any music but I'm finally back with a new future bass single called \"My Oxygen\"! Was I supposed to announce it before? Probably! But there you go 😅

\n

This is my most vulnerable song so far... This one goes to everyone that needs a bit of reassurance in their relationship ❤️

\n
​
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​

\n
\n

❤️ My Favourite Resources For Music Artists

\n

​Boombox.io​​
​If you are still using Google Drive, Soundcloud or Dropbox to do your collabs... you're doing it wrong!

\n

Boombox.io was made specifically for us, music artists. It allows you to:

\n
    \n
  • Store up to 4GB of files (for free, then it's the price of a coffee, $2.99/month)
    • \n
  • Add timestamp comments or voice notes (great for feedback!)
    • \n
  • Version up your files (great to keep track of the progress or update stems)
    • \n
  • Organize your files in folders
    • \n
  • Add tasks (so everyone knows what they have to do)
    • \n
  • and much more...
    • \n
\n

​

\n

​PosterMyWall​
I'm a big believer that I can learn anything and do most things on my own - it includes making my own cover art for my self-releases.

\n

If I feel like it, I just find royalty free pictures on websites such as Pexels or Unsplash and do an edit myself on Photoshop, but if I'm short on time and want to speed up the process, I just use this website called PosterMyWall.

\n

You can find thousands of album covers templates, choose one and edit it rapidly before downloading the final image. The free version doesn't allow you to use it commercially (but would work for YouTube, for example), but if you want the rights, it is about $3 which, I am happy to pay for the time it saves me and the quality it outputs.

\n

Here is an example of a cover art I made for my upcoming single \"Forget Me\"! You can click here to pre-save it if you want!

\n
\n
​
\n

​

\n
\n

🎬 My New Video

\n

How I Turned A Famous Pop Song Into An EDM Cover (& Released It LEGALLY!)​
​Should you only release original music? Or are cover songs a good strategy? Can you even release covers on streaming platforms? If so, how? Those are all topics I answer in my latest YouTube video as I breakdown how I turned \"Forget Me\" by Lewis Capaldi into a beautiful and emotional EDM cover ↓

\n\"video​
\n

👋🏻 Looking for more resources?

\n

Here are 4 ways I can help you:

\n
    \n
  1. Get the FREE guide to produce a track from start to finish, in 8 simple steps.
    ​
    2. \n
  2. ​The 12 Months Plan Ebook - A perfect guide for beginner or intermediate self taught music producers feeling overwhelmed by the amount of information online. Join 300+ producers learning music production at home by following this month by month plan.
    ​
    3. \n
  3. ​Book a 60-90 minutes 1:1 coaching session with me - Need help to improve your song production quality? Want to learn how to grow your fanbase on social media? Or need a personalized plan to monetize your music passion? I will help you with all the above.
    ​
    4. \n
  4. ​​Join the MusiCreator Waitlist - A Business Roadmap For Music Producers to monetize their music skills online and finally quit their 9-5 job.
    5. \n
\n
\n

That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email! Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

\n

​

\n

Find me on my social media accounts

\n\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

\n

\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/how-to-consistently-make-music-even-with-a-full-time-job","position":null,"timestamp":"2023-12-12T11:05:40.000Z","title":"How To Consistently Make Music (Even With A Full-Time Job)","updated_at":null,"campaign_id":13670866,"post_id":4270831,"thumbnail_url":"https://i0.wp.com/dariusforoux.com/wp-content/uploads/2019/03/how-to-focus-on-one-thing.png?fit=665%2C499&ssl=1","thumbnail_alt":null},{"id":1109630346,"name":"0fb9a1bd-9fa2-4509-b0bb-817de03fe8b2","type":"NewsletterItem","element_id":"0fb9a1bd-9fa2-4509-b0bb-817de03fe8b2","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"5b67017a-9383-4afb-a018-2ceae8261fe9","created_at":"2023-12-04T19:11:42.000Z","description":"\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
\n
\n
\n
\n\n\n\n
\n

Hi Reader 👋🏻

\n

You may or may have not noticed it but,

\n

I recently took a full 2 weeks break.

\n

I deleted Instagram, YouTube, emails... and stopped working!

\n

​

\n

To be honest with you, it was terrifying.

\n

But in the end,

\n

It was by far one of the best decisions I ever made!

\n

Listen, I love my job and I am grateful to be able to do what I do.

\n

But sometimes... You just need a break from it all!

\n

​

\n

Now if you don't follow me on Instagram, you might be wondering why?

\n

And I think that sharing the reasons with you can be helpful for your own journey so there you go ↓

\n

​

\n

4 Reasons Why I Took A Break

\n

First of all, the main reason I needed a break is because I suffered extreme anxiety and stress attacks 2 weeks ago.

\n

I won't go into the details but it physically made me sick to the point that I almost called 911!

\n

At first I thought I ate something bad but... turns out it was anxiety.

\n

I had never experienced anything like it!

\n

I knew instantly that I needed to stop if I didn't want to end up in the hospital.

\n

​

\n

Reason #1 - My hobby became my job.

\n

You might be thinking, \"this a good thing PLV!\". And it is!

\n

But in the frenzy of the daily PLV business life, I completely forgot about Aurelie (me).

\n

I was so passionate about what I did that I never had any reasons to stop working anymore... Heck I'm living my dream!

\n

But it isn't sustainable for the long-term. I learned that the hard way.

\n

While opening up about all my feelings with my family, we realized that I needed new hobbies.

\n

Hobbies that gave me a reason to stop working after 6pm.

\n

So I could do things for me, without having any objectives or goals behind it. Purely for relaxation and enjoyment purposes.

\n

(P.S: If you are wondering, I chose digital painting!)

\n

​

\n

Reason #2 - Social media break/detox

\n

As simple as this, I needed a break from this crazy social media world.

\n

To be more precise, I was fed up of the bad and mean comments.

\n

Yes, I know it's part of the game.

\n

I usually deal pretty well with them!

\n

Especially because 99% of my community (you) are amazing!

\n

But overtime...

\n

It adds up and taking a break from people's opinions is healthy.

\n

It is something that everyone should do once in a while!

\n

From now on, I will take 1 week break every 3 months to keep a good mental health.

\n

​

\n

Reason #3 - I'm impatient

\n

To make it simple, I put too much on my plate. I gave myself too much work.

\n

I have only been doing this full-time for 10 months so I am still learning how to be my own boss.

\n

Most importantly, I need to get better at organizing my time in a sustainable manner.

\n

I read this quote that says: \"If you have more than 3 priorities, then you have no priorities\".

\n

Damn that hurts!

\n

I always had 5-6 things going on at the same time...

\n

The reason I made it this far is because I have a strong self-discipline but this is unrealistic for the long term.

\n

We are running a marathon, not a sprint.

\n

So for now, I'm only focusing on content creation (YT - IG), Digital Products and 1:1 Coaching.

\n

(Which means that the MusiCreator course will be pushed to early 2024. I first have one last digital product I want to release for you 😉)

\n

​

\n

Reason #4 - My audience is growing a lot

\n

Once again, you would think this is a great thing! And once again, it is!

\n

But it comes with a lot of pressure.

\n

As the audience grows, I feel more and more pressure to do great and to deliver, to not say the wrong thing etc...

\n

Day after day, it builds up and I needed some time away from all this external pressure.

\n

​

\n

There you go! These were all the reasons why I had to take a healthy break.

\n

I hope that by sharing all this, it will help you feel more prepared for it if /when that happens to you ❤️

\n

​

\n

🎶 | Music Discoveries Of The Week

\n
\n

Lights On - Kemi & J4CKO
​Granted I didn't listen to much music recently but when I caught up with my Release Radar this one jumped instantly. J4CKO teamed up with Kemi to bring us a refreshing progressive house track in the middle of emotional and festival vibes. I like how they added some cool FX to the main melody and added vocals during the drop. It works great!

\n
\n\n\n\n
\"artist\"\n
Lights On
\n
Kemi, J4CKO
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

​

\n

Last Christmas - Cover
​The Christmas classic by Wham! just got an EDM cover by Alvin Anthony, Robbie Rosen and JeLa. It brings you the nostalgic vibes while giving it a modern and energetic touch without being too Christmas cheesy. Great job guys!

\n
\n\n\n\n
\"artist\"\n
Last Christmas
\n
Alvin Anthony, Robbie Rosen,...
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

​

\n

❤️ | My Favourite Resources For Music Artists

\n
\n

📕 \"Make Time\" [BOOK]

\n

As you know, one of the reasons I needed a break was because I didn't handle my time as good as I should have. So in order to fix that, I read a new book called \"Make Time\" and it is now part of my Top 3 best books I ever read!

\n

The magic of this book is that it applies to everyone: both entrepreneurs and full-time employees. What I liked the most as well is that it was written by two full-time employees while they worked at Google and YouTube. They both took part in building YouTube and Gmail, so they know how they got so addictive. Which is why it was great to learn from the source, how to stop being distracted, focus and make time for the things that truly matter to you.

\n
\"Make
\n
​
\n

✅ Mailtrack [EXTENSION]

\n

While working on a collaboration song over the weekend and chatting with my friend Kenji, I recommended him an application that allows you to track the emails you send. Why? Because you can see IF the person opened your email, WHEN they opened it and how MANY times they read it.

\n

He was currently sending applications to DJ at some hotels and pubs and was struggling to get answers. This is a great way to see if you even have the right contact or not and if you need to follow up. Plus, it's free!

\n

​

\n

💌 If you have any questions about anything, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n
\n

LOOKING FOR MORE RESOURCES? 👋🏻

\n

Here are 4 ways I can help you:

\n

​

\n
    \n
  1. ​Join the MusiCreator Course Waitlist - A Business Roadmap For Music Producers
    ​
    2. \n
  2. Get the FREE guide to produce a track from start to finish, in 8 simple steps.
    ​
    3. \n
  3. ​12 Months Plan Ebook - A perfect guide for beginner or intermediate self taught music producers feeling overwhelmed by the amount of information online. Join 300+ producers learning music production at home by following this month by month plan.
    ​
    4. \n
  4. ​Book a 1:1 coaching session with me - Need help to improve your song production quality? Want to learn how to grow your fanbase on social media? Or need a personalized plan to monetize your music passion? I will help you with all of the above.
    5. \n
\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n
\n\n

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/i-deleted-instagram-youtube-here-s-why","position":null,"timestamp":"2023-12-05T11:03:42.000Z","title":"I deleted Instagram & YouTube. Here's why!","updated_at":null,"campaign_id":13604059,"post_id":4211998,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/chCD7VVt63gwurTkiXcUzp","thumbnail_alt":""},{"id":1109630349,"name":"8e1b2f45-e029-4060-8a6d-1a692242cc4e","type":"NewsletterItem","element_id":"8e1b2f45-e029-4060-8a6d-1a692242cc4e","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"fd0fb767-09fe-4b4e-bf33-e0ac16b72146","created_at":"2023-11-23T02:00:34.000Z","description":"\n\n

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by plv music

\n

Insights Of An Artist's Journey

\n
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\n

Hi Reader 👋🏻

\n

Unless you've been living under a rock 🪨 you know it's Black Friday time.

\n

If you are anything like me, I find this a very stressful time.

\n

All these deals and offers being thrown at me makes me wonder...

\n
    \n
  • Which one(s) should I pick?
    • \n
  • Should I even buy anything?
    • \n
  • Do I really need this?
    • \n
  • Am I making a mistake not to buy anything at all?
    • \n
\n

So to make things easier for you, I went through every Black Friday offers and selected the BEST ones.

\n

​

\n

\n​Deal #1: Native Instruments​

\n

You can get pretty much anything for 50%-75% OFF.

\n

For example, I would buy the Komplete 14 package before anything else!

\n

PLUS, you can currently get Ozone 11 Mastering EQ for FREE!

\n

​

\n

\n​Deal #2: Arturia​

\n

Their V Collection 9 Instrument has $300 OFF until December 5th, which comes with more than 9,000 presets! A great choice if you are looking to expand your library choice.

\n

For everyone wanting free stuff, they are giving away their \"Augmented Strings\". You just need to get it on the Audio Plugin Deals website.

\n

​

\n

\n​Deal #3: Waves​

\n

Yes I know, they often have sales but this time... it's next level!

\n

Their Audio Bundles are 90% OFF!!! 🤯

\n

Horizon is at $299,99 instead of $3,999 and Platinum $239 instead of $1,999.

\n

Great if you were looking to get a BUNCH of plugins that covers pretty much every area of mixing.

\n

​

\n

\n​Deal #4: Cableguys​

\n

One of my favourite plugins suite, Shaperbox3 is currently sitting at $89 ONLY instead of $340!

\n

I use it for sidechain and panning but it also gives you many effects, which is great for sound manipulation.

\n

​

\n

​Deal #5: Soundtoys​

\n

You can get 50% OFF the Soundtoys Bundle, which will save you $249!

\n

Additionally, they are also giving one of their plugins for FREE, Little Plate! Jump on that one while you can!

\n

​

\n

\n​Deal #6: Antares​

\n

After trying many different autotunes... there is nothing better than Antares!

\n

They currently offer Autotune Pro X for 50% OFF + 1 free year for perpetual licenses purchases.

\n

If you often work with vocals, this is a no brainer!

\n

​

\n

Deal #7: Online Courses

\n

While everyone is buying new plugins and VST's, I do believe that the best investment you can make is in yourself.

\n

Which is why I love to buy courses during Black Friday.

\n

My 2 recommendations here are FaderPro and EDMProd.

\n\n

​

\n

​Deal #8: Melodics​

\n

Once again, if you want to invest in yourself and have been waiting to learn piano, Melodics has a great offer.

\n

You can get 3 month free when buying an annual plan!

\n

This way you won't have any other choice than to actually practice!

\n

​

\n

Now I have more cool stuff for you! 👇🏻

\n

​

\n

🎶 | Music Discoveries

\n
\n

1. West Collins - I'm Not Okay​
If you love the good old \"emotional progressive house\" tracks, this one is not going to disappoint!

\n
\n\n\n\n
\"artist\"\n
I'm Not Okay
\n
West Collins
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
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​

\n

2. KindredSOULz - VTuber Vinyls​
One of my Patreon member released a very original album. It is made of songs he produced for VTubers (and got paid for it!). I thought I would share it if it's something you could like or just want to support another producer from our community.

\n
\n\n\n\n
\"artist\"\n
The VTuber Vinyls, pt. 2 • K...
\n
A Little Penguin's Adventure...
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
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​
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​

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​

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❤️ | My Favourite Resources For Music Artists

\n
\n

New \"Lush\" Serum Presets Pack​
My friend Austin at Make Pop Music just released a new Serum Preset Pack! It is made of 300 amazing presets. I have it and they all sound absolutely insane!

\n

If you want a sneak peek, I used it a lot in my last YouTube Video!

\n
\"Lush
\n
​
\n

​

\n

🎥 | Latest YouTube Video

\n
\n

I Made A Song With A 1 Billion Streams Singer (PS: You can too!)

\n\"video​

​

\n

💌 If you have any questions, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n

Looking for more resources?

\n

Here are 4 ways I can help you:

\n
    \n
  1. Get the FREE guide to produce a track from start to finish, in 8 simple steps.
    ​
    2. \n
  2. ​The 12 Months Plan Ebook - A perfect guide for beginner or intermediate self taught music producers feeling overwhelmed by the amount of information online. Join 300+ producers learning music production at home by following this month by month plan.
    ​
    3. \n
  3. ​Book a 60-90 minutes 1:1 coaching session with me - Need help to improve your song production quality? Want to learn how to grow your fanbase on social media? Or need a personalized plan to monetize your music passion? I will help you with all the above.
    ​
    4. \n
  4. ​​Join the MusiCreator Waitlist - A Business Roadmap For Music Producers
    5. \n
\n
\n\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

\n\n
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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/i-hunted-the-best-black-friday-deals-for-you","position":null,"timestamp":"2023-11-23T11:02:05.000Z","title":"I Hunted The BEST Black Friday Deals For You!","updated_at":null,"campaign_id":13483732,"post_id":4111161,"thumbnail_url":"https://static.wixstatic.com/media/388f78_51a9ab33335f49d3b9eb8a3c38875767~mv2.png/v1/fill/w_1000,h_750,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/388f78_51a9ab33335f49d3b9eb8a3c38875767~mv2.png","thumbnail_alt":"Lush (Serum Presets)"},{"id":1109630353,"name":"9479a486-cffc-4463-b85d-ff99ede65143","type":"NewsletterItem","element_id":"9479a486-cffc-4463-b85d-ff99ede65143","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"3cd6169c-d4b0-44f1-b010-ad7e5d2b5016","created_at":"2023-11-14T03:52:09.000Z","description":"\n\n

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Insights Of An Artist's Journey

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by PLV Music

\n
\n\n
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Hi Reader 👋🏻​

\n

Before being fortunate enough to do this full-time, I was working a normal 40 hour job as a visual effects artist.

\n

During 2 years, I had to manage a job, learning music production, making music, regular chores, personal life obligations and creating videos for social media...

\n

I get how exhausting it can be...

\n

In order to survive it, I had to find ways around everything to avoid burning out...

\n

Today, I want to share them with you!

\n

​

\n

My strategies to \"do-it-all\"!

\n

(Today’s topic is from the time management and productivity module of my upcoming ​MusiCreator​ course. If you want to build your music business online, make sure to join the waitlist as spots will be very limited!)

\n

​

\n

1: Document, don't create

\n

Change your approach.

\n

By documenting what you do, you will make your life easier.

\n

You don't have to create \"extra\" content, start filming what you already do on a daily basis.

\n

This is a great way to hit two birds with one stone!

\n

​

\n

2: Repost older posts

\n

Not everything you create has to be new!

\n

You don't have anything to post for tomorrow?

\n

Repost a video you uploaded last month!

\n

Worried people will notice?

\n

They won't!

\n

Keep in mind that everything you post is never seen by the same followers.

\n

Once I understood this... it became a game changer for me!

\n

​

\n

3: Batch videos

\n

If you are creating one video at a time, you're doing it wrong.

\n

This is a highway to burn out!

\n

When you sit down to come up with your next video idea, come up with your next 10 videos instead!

\n

Next time you do some filming, film those 10 videos!

\n

This will makes your life 10x easier!

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​

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4: Build templates

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When creating videos, there are a few things you will do over and over again.

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Those tasks should be automated.

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For example, I always use the same music and sound effects in my videos.

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Instead of having to go find them in my folders every time I edit a video, they are already inside my editing project!

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Same for my Instagram Reels covers. I built a template on Photoshop and I only have to update the text every time.

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Stop making things from scratch, this is how you save time.

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​

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5: Follow a routine

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In the same idea of the previous point, there are processes you are going to do over and over again.

\n

For example, when I do a post, I follow a step-by-step process written on Notion.

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  1. Upload the video
    2. \n
  2. Choose a trending audio (if needed)
    3. \n
  3. Upload the custom reels cover
    4. \n
  4. Copy/paste the caption (which is already written)
    5. \n
  5. Add some hashtags
    6. \n
  6. Choose 3 Topics
    7. \n
  7. Tag anyone if needed
    8. \n
  8. Add the location
    9. \n
  9. Hit \"Publish\"
    10. \n
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This way, I don't have to remember everything and worry if I forgot an important step.

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I just follow my routine.

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Saves me time and brain resources!

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​

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6: Pre upload your posts

\n

Finally, the one strategy that changed my life was to pre upload my posts!

\n

I can't tell you how annoying it can be to have to manually upload posts every 2 days for years...

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Plus, in my case, depending on your timezone, you might have to post very early in the morning (aka 6am...)

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Let me tell you that I did not want to wake up at 5:45am on the weekend to post on social media!

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So to counter this, I started to pre upload my posts using (free) platforms like Publer or Meta Business Suite.

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What a relief!!!

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This allowed me to sleep in and still grow my fanbase in the best way possible!

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​

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(For more strategies, time management tips and workflow templates, be sure to enrol for the waitlist of MusiCreator!)

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​

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In Summary

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Do anything you can to make your life easier and don't overthink it!

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    \n
  1. Document, don't create
    2. \n
  2. Repost older posts
    3. \n
  3. Batch videos
    4. \n
  4. Build templates
    5. \n
  5. Follow a routine
    6. \n
  6. Pre upload your posts
    7. \n
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​

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💌 If you have any questions, don't hesitate to reply to this email and I will do my best to help you out!

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- PLV 🚀

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❤️ My Favourite Resources For Music Artists

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​Imagine AI​
​I recently discovered a new AI website that can generate amazingly beautiful and realistic artwork! Look at this! I thought it would be great to share it with you as I believe it would be great for your next cover art!

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(The free version does include watermarks and a daily limit!)

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​
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​Avatar Worksheet​
​If you are trying to grow your fanbase online as a music artist or producer, one key element is to know your target audience. Who is your music for? What do they do? Where do they hang out online? Etc... The more you know about them, the better you can make videos and posts they will enjoy, hence grow your fanbase.
This free worksheet by Liron Segev will help you narrow down your target listener!

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​

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🎬 My New Video

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Why Your Fanbase Isn’t Growing On Social Media (10 MISTAKES)​
​Over the years, I noticed common mistakes amongst producers trying to grow their fanbase online and posting on social media. In this video, I reveal what they are and how to fix them so people finally start caring about your music!

\n\"video​

​

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Looking for more resources?

\n

Here are 4 ways I can help you:

\n
    \n
  1. Get the FREE guide to produce a track from start to finish, in 8 simple steps.
    ​
    2. \n
  2. ​The 12 Months Plan Ebook - A perfect guide for beginner or intermediate self taught music producers feeling overwhelmed by the amount of information online. Join 300+ producers learning music production at home by following this month by month plan.
    ​
    3. \n
  3. ​Book a 60-90 minutes 1:1 coaching session with me - Need help to improve your song production quality? Want to learn how to grow your fanbase on social media? Or need a personalized plan to monetize your music passion? I will help you with all the above.
    ​
    4. \n
  4. ​​Join the MusiCreator Waitlist - A Business Roadmap For Music Producers
    5. \n
\n
\n

That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email! Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

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​

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Follow me on my social media accounts

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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/how-to-produce-music-make-videos-without-burning-out","position":null,"timestamp":"2023-11-14T11:00:43.000Z","title":"How To Produce Music & Make Videos Without Burning Out 😰","updated_at":null,"campaign_id":13372406,"post_id":4024727,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/8vHst9tn4LzbTrt5tvVzso/email","thumbnail_alt":null},{"id":1109630359,"name":"9d0ab454-2434-4faf-8f80-240e9816f72c","type":"NewsletterItem","element_id":"9d0ab454-2434-4faf-8f80-240e9816f72c","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"c24b96f2-7d2e-466c-b58e-bfee7d55e47f","created_at":"2023-11-06T18:40:54.000Z","description":"\n\n

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Insights Of An Artist's Journey

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by PLV Music

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Hi Reader 👋🏻​

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It's been quite some time that I am helping my coaching students grow their fanbase online.
​
Over time, I started to notice common mistakes happening over and over again when they came to me ❌
​
Don't get me wrong, starting to promote your music or services and offers online is great!
​
Everyone should 😉
​
But if you make just 1 of those 6 mistakes...
​
This might be what holds you back from converting more \"visitors\" into \"followers\".

\n

​

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So how can you improve your conversion rate?

\n

It starts by setting up a professional and converting artist profile that gives all the information someone has to know about you.

\n

Here are 6 ways you can fix your artist profile today! ✅

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​

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1 | Biography

\n

The biography is what someone will read first on your profile.
​
Use it well.
​
Do not waste it with emojis or inside jokes that no one else beside your friends will understand.
​
It needs to tell the visitor who you are, what you do and why they should follow you.

\n

The formula I found works the best is this one:

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    \n
  • 1st line = hook (something that sparks their curiosity, stops them from scrolling)
    • \n
  • 2nd line = what you do, what they can get from your profile
    • \n
  • 3rd line = invite to DM (the more engagement you get, the more the algorithm will push your profile)
    • \n
  • 4th line = CTA (Call To Action) to click on your website link
    • \n
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Here is a great example from JAVIT below ↓

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​

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2 | Highlights

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Next, in the same idea of giving your visitor as much info as possible, use highlights.
​
Use them to share more about you, get more personal, welcome them to your page, show what you do etc...
​
But keep them on brand and relevant.

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See how mine have a similar theme and stay in my brand style?

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​
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Additionally, keep your vacation and friends out of here! They won't care about your personal life (or at least not yet!)

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​

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3 | Website Link

\n

This might be obvious but I still see many profiles without any link pointing to their music.
​
You have to make it very easy for people to find your music, otherwise they won't bother.
​
If you have many platforms you want to send people to, use a \"Link in bio\" website like Flowpage or Koji.
​
If not, insert your Spotify/SoundCloud/BeatStars link.
​
And don't forget the call to action in your bio to get people to click on it!

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​

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4 | Profile Picture

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Now this one is usually the hardest for some of you to get over but let me try to convince you 😉
​
People connect with emotions or stories, especially when it comes to music.
​
Logos are great for companies, not for artists!
​
Sure there are some exception to the rule, but it's only less than 1% that succeed with a logo. You need better chances than that!
​
Make it a fun photoshoot afternoon with your friends and you'll have great pictures! You can then bring people into your universe immediately!

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Look at this example from Christen Lien ↓

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In the blink of an eye, I get the dark, moody and classical vibe from her!

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​

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5 | Branded Feed

\n

Another great way to position yourself as a professional artist is to keep a clean looking feed.
​
My best advice is to keep it on brand.
​
You don't need to add custom covers to your reels to make it look perfect, all you have to do is to stay on brand.

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A great example would be Blanks!

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​
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Same font, same style, you get a good idea of his vibe as soon as you get onto his profile.
​
He brings you into his vintage, 80's universe and if you're into it, you'll want to hit that follow button!
​
On the opposite, a feed full of cover arts won't convert many people into followers. With cover arts only, they can't get any idea on what your music is, what your universe is and if it is for them or not.
​
See the difference?

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​

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6 | SEO

\n

Finally, a more \"hack\" oriented trick is to add SEO to your name.
​
If you didn't know, SEO = Search Engine Optimization.
​
By adding keywords such as \"Music Producer\" or \"DJ\", the algorithm will know where your profile belong to. Meaning it will know better who they should show your videos to.
​
Mine for example is \"Name | Keyword\" so \"Aurelie | Music Producer & YouTuber\"
​
This is one change you could do right now! 😉
​
Additionally, doing this will allow you to remove the \"category\" from your profile! Keep it clean.

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​

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In Summary

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All you have to do to grow your fanbase by fixing your profile is to convert more \"visitors\" into \"followers\"!

\n

It goes by:

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    \n
  1. Writing a compelling biography
    2. \n
  2. Using highlights
    3. \n
  3. Adding a website link
    4. \n
  4. Using a professional artist picture
    5. \n
  5. Keeping your feed on brand
    6. \n
  6. Adding SEO to your name instead of using the \"category\"
    7. \n
\n

I know all this information might be overwhelming. If you need more personal help to grow your fanbase, don't hesitate to book a one hour call consultation with me here.

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​

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Do you feel more confident to improve your artist profile?

\n

Don't wait! Start now! 🔥

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→ Today's action step:
​
​First, write a compelling bio.
Then change or update your highlights.
Check your website link.
Add SEO to your name if needed.
​
Very easy, you can do all this in less than 30 minutes!

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💌 If you have any questions, don't hesitate to reply to this email and I will help you out!

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- PLV 🚀

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🎶 | Music Discoveries Of The Week

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Music Discovery 1​
​Have you ever heard a progressive house/future bass/deep house track? No? Well listen to this one!!! Brownie is the most underrated small producer I know of! His songs are SO amazing! Catchy, full of emotions and very innovative and refreshing 😍 You can learn a lot from him!

\n
\n\n\n\n
\"artist\"\n
Alive
\n
Brownie
\nPREVIEW\n		\n
\n\"Spotify\n
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​
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​

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Music Discovery 2​
​Marze is usually a Future Bass/Melodic Bass producer with highly emotional songs but this time... he surprised us with a HEAD BANGER HARD DUBSTEP track 😅 If you're into that, you'll feel energized for the rest of the year!

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\"artist\"\n
Deadly Moshpit
\n
Marze
\nPREVIEW\n		\n
\n\"Spotify\n
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❤️ My Favourite Resources For Music Artists

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💌 ConvertKit​
​Last weekend, during the MusiCreator Masterclass, we talked about why building an email list is of the utmost importance when trying to build a music business online.

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Basically, you don't own your fanbase on social media.

\n

Tomorrow, Instagram, TikTok and YouTube can delete your account for no reason or close shop.

\n

But when you build an email list, this fanbase is yours forever!

\n

And the email list builder and provider I use myself is ConvertKit. It works great, and is free until you hit 1,000 subscribers!

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​
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🗓 Publer​
​If you are making videos or content on social media to promote your music and feel a bit tired to have to post yourself... meet Publer!

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I personally have to post around 6am if I want my post to be seen by most of my audience...

\n

But I don't want to wake up at that time, so I use a website called Publer to pre upload my videos the day before. It is changing my life and compared to other I used (like Meta Business Suite), this one actually works, and it's FREE!

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\"Visualize
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🎬 My New Video

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I Watched 537 Music Production Tutorials. These Are The Best.​
​YouTube tutorials are as much a blessing as they are a curse. There are so many that we don't know which we should watch and which we shouldn't. We can't tell the good ones from the bad ones. So in order to save you time and energy, I decided to make a list of the BEST tutorials I've ever watched! Check it out ↓

\n\"video​

​

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👋🏻 Want to learn more from me?

\n

Here are 5 ways I can help you:

\n

​

\n

📕 The Ultimate 12 Months Plan To Learn Music Production AT HOME​
→ A perfect guide for beginners overwhelmed by the amount of info online​​

\n

✅ Free guide - 8 Steps Checklist To Produce A Song From Start To Finish
→ Stop being stuck in loops, finish 10x more songs​

\n

💻 Book a private 1:1 coaching session/consultation​
→ 60-90minutes call with me​

\n

🎓 Become a Patreon Member​
→ For unlimited access to feedback, private community, behind the scenes and more...​​

\n

🎬 Music Producer Social Media Kit​
→ Everything you need to start and succeed​ on social media as a music artist​

\n
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That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

\n

​

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Connect with me on my social media accounts

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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/fix-your-artist-profile-in-6-simple-steps","position":null,"timestamp":"2023-11-07T08:01:00.000Z","title":"Fix Your Artist Profile In 6 Simple Steps","updated_at":null,"campaign_id":13302018,"post_id":3961049,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/pZysNZ69KUVk4KpSab2j7T","thumbnail_alt":""},{"id":1109630363,"name":"e0ea3ed5-891e-48dc-8fbd-d187ba2eae63","type":"NewsletterItem","element_id":"e0ea3ed5-891e-48dc-8fbd-d187ba2eae63","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"ca541555-1eff-4c76-a340-9971c4dd244d","created_at":"2023-10-30T16:36:45.000Z","description":"\n\n

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Insights Of An Artist's Journey

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by PLV Music

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Hi Reader 👋🏻​

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See, today's email was supposed to be the announcement of MusiCreator.

\n

MusiCreator is the latest project I've been working on, a Free Live Masterclass for those who want to learn about building their music business online and growing their fanbase.

\n

But after announcing it Friday on YouTube and Instagram...

\n

It was SOLD OUT in less than an hour!!! 🤯

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​
\n

So instead, I wanted to use this email to send you the link to register for the Waitlist to attend the next one, which will be early in January 2024!

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As a Waitlist subscriber, you will be the very first person to know about it and enrolments will only be available to you for a few days before it opens to the public.

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Plus, as a little bonus, if you register for the masterclass through the Waitlist, you will receive an additional exclusive Video Production Secrets Course for free! 🎁

\n
Click here to join the Waitlist
\n
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🎶 | Music Discoveries Of The Week

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🌆 High And Low - Luke Bergs​
​This one holds a special place in my heart for one reason: this was the end result of the very FIRST YouTube tutorial I ever watched to learn music production! And guess what?? I just found out it's available on Spotify!

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\"artist\"\n
High and Low
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Popsicles
\nPREVIEW\n		\n
\n\"Spotify\n
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🎧 Background Music by BLUME​
​This is the latest music playlist I've been listening to when working. BLUME has more than a thousand different playlist videos for background work/study/chill music and they are excellent!

\n\"video​

​

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❤️ My Favourite Resources For Music Artists

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📕 \"Steal Like An Artist\" by Austin Kleon​
​This is the latest book I picked up, that talks about how to come up with creative ideas. You can apply it to many areas of your life including music but especially, finding ideas of what to post on social media to promote your artist brand and music. Short and sweet, it's a perfect 1-2 weeks read maximum!

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\"Steal
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​

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🗓 The Rich Webster Show​
​​Rich Webster is an entrepreneur I've been following a lot this past year as he his giving a lot of advise on how to work less and how to create a business for yourself and not a job. As music artists, we are our own bosses, so I find it very applicable to us. Here is one of his latest episode where he talks about how he's planning his business for the rest of 2023 but I found that it was very helpful for me to start planning 2024. It might only apply to those who are a bit more advanced in their music journey, but still a great listen!

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​
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🎬 My New Video

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A Complete Guide To Setting & Achieving Your Music Producer Goals
​You don’t lack consistency, you lack a system! In my latest video, I revealed how I set, plan and achieve my music producer goals effortlessly, watch it here 👇🏻

\n\"video​

​

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👋🏻 Want to learn more from me?

\n

Here are 5 ways I can help you:

\n

✅ [FREE] - 8 Steps Checklist To Produce A Song From Start To Finish
​→ Stop being stuck in loops, finish 10x more songs​

\n

📕 The 12 Months Plan Ebook To Learn Music Production AT HOME
​→ A perfect guide for beginners overwhelmed by the amount of info online​

\n

📞 Book a private 1 hour consultation call with me
​→ 60-90 minutes coaching sessions​

\n

📈 Music Producer Social Media Kit
​→ Everything you need to start and succeed on social media as a music artist​

\n

🚀 Register for MusiCreator Waitlist
​→ Learn the proven framework to build your music business online, without having to depend on royalties​

\n
\n

That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

\n

​

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Follow me on my social media accounts

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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/i-didn-t-expect-this","position":null,"timestamp":"2023-10-31T10:04:45.000Z","title":"I didn't expect this...","updated_at":null,"campaign_id":13229665,"post_id":3898640,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/qZ6shgNNrFfj7s5EvG77pP","thumbnail_alt":null},{"id":1109630366,"name":"feb29b88-1ba5-410f-b300-f6d539905100","type":"NewsletterItem","element_id":"feb29b88-1ba5-410f-b300-f6d539905100","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"1a50fa3c-ff6f-46ea-904e-19029e5e150a","created_at":"2023-10-24T13:56:11.000Z","description":"\n\n

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by plv music

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INSIGHTS OF AN ARTIST'S JOURNEY

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Hi Reader 👋🏻

\n

In this day and age, it is now possible to learn pretty much anything you want online, for free!

\n

But it comes at a cost...

\n

Time ⏳

\n

What would take you a semester to learn at school now takes you about 2 years on your own.

\n

There are so much information online that it can quickly become overwhelming.

\n

🤔 You don't know which videos to pick
​🤔 You don't know which tutorials have the correct information
​🤔 You don't know if you can trust that person

\n

I get it, I was there just 3 years ago!

\n

Unfortunately, this is not the only struggle self-taught music producers run into...

\n

Let me ask you a question:

\n

➡️ Have you ever clicked on a youtube video and prayed for it to have good information but it didn’t?

\n

➡️ Or maybe you started watching a video but then didn't know exactly what to do to implement what was taught?

\n

That is the curse of YouTube.

\n

When learning on YouTube, you are on your own.

\n

You are missing 2 key elements:

\n

❌ You lack structure
❌ You lack action steps

\n

And if you don't do anything to fix that, what should take you a few months to learn will take you years, or even worst, decades...

\n

Which is why after learning music production for more than 3 years and spending thousand of hours on YouTube looking for the best videos...

\n

I decided to create a roadmap for you! ✅

\n

I compiled:

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    \n
  • The only 60 YouTube videos you'll ever need to watch
    • \n
  • in the correct order
    • \n
  • with action steps in between each of them
    • \n
\n

so you can learn music production confidently without having to spend thousands of dollars into a school or online courses.

\n
​
\n

As previous customers said, \"it provided a list of videos in a specific order for me to easily start learning about making music!\"

\n

They loved it and I’m pretty confident you’ll love it too :)

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Click to get the roadmap!
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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/the-only-60-youtube-videos-you-ll-ever-need-to-watch","position":null,"timestamp":"2023-10-24T13:56:47.000Z","title":"The Only 60 YouTube Videos You’ll Ever Need To Watch","updated_at":null,"campaign_id":13161737,"post_id":3849259,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/4ftPWzN82n4P5yNaMUatRu","thumbnail_alt":null},{"id":1109630369,"name":"0ab8cece-ced6-472f-8938-c55420a93326","type":"NewsletterItem","element_id":"0ab8cece-ced6-472f-8938-c55420a93326","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"133781dc-6002-49c4-b501-a3ffacf83824","created_at":"2023-10-17T14:19:26.000Z","description":"\n\n

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Insights Of An Artist's Journey

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by PLV Music

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Hi Reader 👋🏻​

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I recently received an interesting question on one of my YouTube videos:

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\"How did you come up with your branding style?\"

\n

I thought it was a great question and a very important topic to tackle today!

\n

When thinking about it, I can instantly remember 4 key stages on my journey of coming up with my artist and branding style ↓

\n
\n
\n

But first, thank you to our sponsor LALAL.ai who keep this newsletter free:

\n

​

\n

LALAL.ai is an AI vocal remover and stem splitter that allows you to:

\n
    \n
  • Extract vocals from any instrumental (to make remixes and remakes)
    • \n
  • Analyze reference tracks (by splitting every stem in a song: chords, drums, bass, strings etc...)
    • \n
  • Using samples from other songs
    • \n
\n

​

\n

Their new algorithm Orion highly improved the quality of the extracted stems, making it my favourite choice to get clean results!

\n

​

\n

PS: You can get a 10% any paid plans with my code \"PLV10\"

\n
Try Lalal.ai
\n\n
\n
\n

Before starting, let's quickly define what \"branding\" is or means:

\n

To put it simply, it is the font and colours you use in your videos, posts or artwork that will define you.

\n

💡 The idea is that even if you aren't in the video/post/artwork, your fans and audience will know it's you just because of the branding.

\n

For example, if I show you this, do you know which artist owns this album artwork?

\n
\"album)
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​
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We all know it's Ed Sheeran!

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That is how powerful your branding is!

\n

Now let's get into the 4 stages of finding your branding style ↓

\n

​

\n

1 | Just Start

\n

It might sound stupid but that is the best advise I can give you to get started!

\n

You can't decide if you like that colour or that font if you don't try it out.

\n

As a starting point, here is what you can do:

\n
    \n
  • Go to Google Font or Dafont and pick one
    • \n
  • Pick a font that is easy to read
    • \n
  • For colours, just pick your favourite colour
    • \n
\n

The only thing you should focus on for now is to get good at making posts and videos. The actual branding will come later down the road.

\n

This is how my posts started as an example... ↓

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​
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​

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2 | Experiment Over Time

\n

If you scroll down on my Instagram Profile, you will be able to notice 3-4 very different styles of branding over the years.

\n
    \n
  • I started with the orange and black
    • \n
  • Then went on a futuristic holograms obsession (didn't last long...)
    • \n
  • Followed by finding my main pink/red colour over black and white backgrounds
    • \n
  • Then finally settled on my red/pink blue and purple colours.
    • \n
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That is because I kept adapting and redefining my style over time.

\n

When I was using the orange colour, I quickly realized it wasn't representative of me and my values. Which brings me to my next point.

\n

​

\n

3 | A Few Questions To Ask Yourself

\n

A lot more goes into the choice of colours.

\n

When you are getting more serious and want to define your branding more, here are a few questions to answer:

\n
    \n
  • What are your values?
    • \n
  • What do you stand for?
    • \n
  • What feelings do you want to convey with your fans?
    • \n
\n

With all of these answers written down, look into the circle of the psychology of colours and pick accordingly.

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\"8
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​
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For example, my core values and what I wanted to share/represent were the following:

\n
    \n
  • Passion
    • \n
  • Imagination/Fantasy
    • \n
  • Trust/Success
    • \n
\n

If you look for these words in the circle above, you will see that the associated colours are:

\n

Red - Blue - Purple

\n

Which is why I chose them to be the key colours in my overall branding!

\n

​

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4 | Use references

\n

If you still aren't sure of what to use, you can use references!

\n

The idea is to look for 5-10 accounts and artists that you like their branding and combine them to make your own.

\n

For example, if you like the font one artist uses but the colour that another artist uses, combine them both and it will become your own!

\n

This is how I chose my font for example: Poppins!

\n

I saw an account using it, I thought it was great, readable and had quite an \"impact\" and \"authority\" in itself, which were 2 values I wanted to convey through my content.

\n

​

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In Summary

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Don't stress about it!

\n

It is definitely important over time to develop it, but if you just started, don't obsess about it, it doesn't matter that much :)

\n

If you are more advanced in your journey, don't wait, start now! 🔥

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→ Today's action step: Find 5 accounts/artists that you like the style of and write down what specific fonts, colours and vibe/style they are using. Grab a few elements from each to come up with your own branding.

\n

💌 If you have any questions, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

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🎶 | Music Discoveries Of The Week

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🎧 Dreamy Melodic House​
​Lately, I've been looking a lot into Melodic House as this is a genre that keeps intriguing me and that I want to explore. In the process, I've been listening to a lot of reference tracks and here are 2 of my favourites. You will notice that both aren't far from my style: dreamy and very emotional.

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\"artist\"\n
Wherever You Go
\n
Shingo Nakamura
\nPREVIEW\n		\n
\n\"Spotify\n
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​
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​

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\"artist\"\n
Lost
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Le Youth, Jerro, Lizzy Land
\nPREVIEW\n		\n
\n\"Spotify\n
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​
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❤️ My Favourite Resources For Music Artists

\n

💰 Arcade's $3000 giveaway​
​Arcade is running a huge giveaway! All you have to do is to record a video telling them what you love about Arcade and you could win $3,000 and be featured on their website! You might not believe in these but earlier this year, I won a $4,000 worth online course so... it's always good to give it a shot, you never know!

\n

​

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🗓 Coolors​
​​Speaking about branding, my favourite website to experiment with colours and find my branding style is Coolors. You can browse by trending palette or create your own from scratch, it's pretty fun!

\n

Here is an example of a palette that sparked my latest branding style ↓

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​
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🎬 My New Video

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I Tried To Make A Song Using ONLY 1 VST To Save Money…​
​Finding synths and VSTs that won't break the bank is one of my biggest struggle so in my last video, I tried to make a song using ONLY one to see if it would be possible in order to save some money! Check it out! ↓

\n\"video​

​

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👋🏻 Want to learn more from me?

\n

Here are 5 ways I can help you:

\n

​

\n

📕 The 12 Months Plan To Learn Music Production AT HOME​
→ A perfect guide for beginners overwhelmed by the amount of info online​​

\n

✅ Free guide - 8 Steps Checklist To Produce A Song From Start To Finish
→ Stop being stuck in loops, finish 10x more songs​

\n

💻 Book a private 1:1 coaching session/consultation​
→ 60-90minutes call with me​

\n

🎓 Become a Patreon Member​
→ For unlimited access to feedback, private community, behind the scenes and more...​​

\n

🎬 Music Producer Social Media Kit​
→ Everything you need to start and succeed​ on social media as a music artist​

\n
\n
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That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

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​

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Follow me on my social media accounts

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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/this-is-how-i-came-up-with-my-branding","position":null,"timestamp":"2023-10-17T14:20:44.000Z","title":"This Is How I Came Up With My Branding","updated_at":null,"campaign_id":13091276,"post_id":3792403,"thumbnail_url":"https://upload.wikimedia.org/wikipedia/en/c/cd/Ed_Sheeran_-_Equals.png","thumbnail_alt":null},{"id":1109630373,"name":"cd8f716a-66f5-492d-9364-799c348cdbda","type":"NewsletterItem","element_id":"cd8f716a-66f5-492d-9364-799c348cdbda","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"e26a8db4-638b-4875-96e0-b2a44532063c","created_at":"2023-10-10T00:09:44.000Z","description":"\n\n

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Insights Of An Artist's Journey

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by PLV Music

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Hi Reader 👋🏻​

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By now, we all know that building a presence online as a music artist is one of the best ways to get discovered and grow our audience.

\n

But how do you stand out in a sea of millions of competitors?

\n

It comes down to 4 simple differentiating factors.

\n

You just have to:

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  1. Be authentic
    2. \n
  2. Be the only one
    3. \n
  3. Be the last one
    4. \n
  4. Be a community builder
    5. \n
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\n
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Thank you to our sponsor PlusMusic PR who keeps this newsletter free:

\n

​

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Reach new and engaged audiences by harnessing the power of a PR company through their Digital PR, Social Media Ads and Ethical Playlisting services.

\n

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I personally used their promotion services for my last single \"Gotta Be\", which allowed me to be featured in more than 10 online music magazines and blog articles, raising more awareness about my music and building more credibility.

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​

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PS: You can get a 10% discount with the code \"PM23\"

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Learn more
\n\n
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Be Authentic

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A lot of people online are trying to be fake, trying to show the best parts of their lives.

\n

The world is tired of this...

\n

They want the good and the ugly.

\n

They want the real you.

\n

Knowing that you don't have to try to be somebody else should be a relief for you already.

\n

Just be you.

\n

You can do this by:

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    \n
  • Sharing your journey
    • \n
  • Showing your struggles and wins
    • \n
  • Be transparent
    • \n
  • And most importantly, being honest (don't lie, ever!)
    • \n
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​
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Be The Only One

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In order to stand out, you have to make yourself unique.

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And guess what?

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You are! ✨

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There is only one of you on this earth.

\n

The best way to stand out is to combine everything that you:

\n
    \n
  • are passionate about
    • \n
  • are good at
    • \n
  • value/stand for
    • \n
  • dislike
    • \n
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Let's take me as an example.

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Before starting out, I loved music, movies and self development.

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Did I choose to do only music?

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NO!

\n

I mixed all of my 3 passions in order to be the ONLY one on the internet talking about those 3 topics at the same time:

\n

1 - Music production
2 - Video production / Social media content creation
3 - Self development

\n

Let's take another example from a past student I had during a 1:1 coaching session.

\n

He was a DJ and a music producer who wanted to create music content online but didn't know what to choose between:

\n
    \n
  1. His latino DJ gigs
    2. \n
  2. His EDM music production
    3. \n
\n

What did I tell him?

\n

Do both! That's how he's going to stand out!

\n

Another student was a superhero/comics fan, what did I tell him?

\n

Use that in your content!

\n

Make a video with a hook that says \"When Harry Potter meets EDM music\"! for example.

\n

As you can see, there are many example of how you can use your unique self to stand out online 😉

\n

​

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Be The Last One

\n

Many musician and producers try to make content online to raise awareness to their music.

\n

But the hard truth is this:

\n

More than 99% of them give up in the first 3-4 weeks.

\n

Why?

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Because they don't get the \"results\" they want (followers, likes etc...)

\n

They are focusing on the wrong number.

\n

They should focus on the number of posts!

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\n
​
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It took me about 8 months to get my first 1,000 followers.

\n

It took me about 300 posts to cross the 10k followers mark.

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It's all about consistency.

\n

It's about how long you can do this.

\n
While I kept going, others were giving up every single day.
\n

Once you understand that, you will be unstoppable! 🚀

\n

​

\n

Be A Community Builder

\n

As I was saying before, people want authenticity.

\n

But they also want to feel like they belong.

\n

Create an environmental online where they feel welcomed, not judged and where they share the same passion and values as you and other members.

\n
\n
​
\n

You do this by:

\n
    \n
  • Sharing your values and passions outside of music
    • \n
  • Replying to every single DM and comment
    • \n
  • Organizing livestream events to connect with your audience
    • \n
  • Creating a private community like a Discord server where they can hang out together
    • \n
  • Sharing some of your audience's success, stories, songs etc...
    • \n
\n

​

\n

In Summary

\n

Yes, there is maybe a lot of competition, but you still have your space because there is only one of you.

\n

You don't have to try to be like somebody else, just be you and include more than just music into your content.

\n

Are you ready to start creating music content to grow your fanbase?

\n

Don't wait! Start now! 🔥

\n

→ Today's action step: Set a 15 minute timer and answer these 3 questions:

\n
    \n
  1. What am I good at?
    2. \n
  2. What do I love?
    3. \n
  3. What does my audience wants from me?
    4. \n
\n

Be as specific as you can and list as many things as possible. From your answers, you will start to notice common points, which can be what you will post about and what will make up your music content.

\n

This is exactly the type of exercises I get my students to do and they all gained more clarity after doing it ✨

\n

If you want more personal support from me, feel free to book a 1:1 coaching session and we will work on your music content strategy and planning together 😉

\n

💌 If you have any questions, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n

🎶 | Music Discoveries Of The Week

\n

🔥 Holding On To You
​The last release of Severman in collaboration with Voster & Gallardo is... a banger! A refreshing progressive house to listen to!

\n
\n\n\n\n
\"artist\"\n
Holding On To You
\n
Voster & Gallardo, Severman
\nPREVIEW\n		\n
\n\"Spotify\n
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​
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​

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🎧 Where To Go​
​Heavy atmospheric, ambient sounds and dreamy vocals = the perfect new future bass track! Lockbox's new song featuring vocals from Azuria Sky is going on my On Repeat playlist this week! Gave me some good Illenium vibes.

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\n\n\n\n
\"artist\"\n
Where To Go
\n
LOCKBOX, Azuria Sky
\nPREVIEW\n		\n
\n\"Spotify\n
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​
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❤️ My Favourite Resources For Music Artists

\n

🎶 Free Music Theory Course From Berklee​
​Berklee often runs free online courses. If you are interested to learn more about Music Theory, they have a free course starting now or the next one will be in January 2024.

\n

👀 StayFree - Distraction Blocker​
​If like me, you are having trouble to focus while producing or working, this will change your life! StayFree is a chrome extension that blocks certain websites at certain times of the day. I particularly like their \"Focus Mode\" option. I customized it to block Gmail and Instagram every day from 7am to 1pm for example. Then, you can also turn it on whenever you want, for example, during a production session so you aren't tempted to go scroll or check if you got any new emails.

\n
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🎬 My New Video

\n

How I Would Learn Music Production in 2024 (if I could start over)​
​It’s been almost 3 years that I’ve started producing music. And while I did a lot of things right to get me where I am today, there are also a lot of things I didn’t do correctly and had to figure out on my own so, this is the video I wish I would have seen before starting my journey and how I would go about learning music production if I could start over.

\n\"video​

​

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Whenever you're ready, there are 4 ways I can help you:

\n

1. The 12 Months Plan Ebook: A perfect guide for beginner or intermediate self taught music producers feeling overwhelmed by the amount of information online. Join 300+ producers learning music production at home by following this month by month plan.

\n

2. 1:1 coaching session: Book a 60-90 minutes call with me. We can work on your song together, I can show you some of my production techniques, we can define your social media growth strategy or talk about how to build your online music business.

\n

3. ​Join our exclusive Patreon Community: Access in-depth feedback, behind the scenes, choose my next videos and so much more...

\n

4. Producer Social Media Kit: Everything you need to start and succeed on social media as a music artist (includes a 55+ pages YouTube Ebook, Social Media Content Calendar & YouTube Video Planner)

\n
\n

That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

\n

​

\n

Follow me on my social media accounts

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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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Insights Of An Artist's Journey

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by PLV Music

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Hi Reader 👋🏻​

\n

For the last year and a half, I've been helping aspiring music producers during 1-1 coaching sessions.

\n

During those calls, I was able to spot some recurring mistakes that most beginner-intermediate music producers seem to make 90% of the time.

\n

So I thought I'd share with you the 6 most common mistakes I see so you can avoid them and skyrocket your music production journey! 🚀

\n

​

\n

6 most common music production mistakes

\n

1 | Not focusing on one music genre at first

\n

Learning how to make your first song is already a hard task in itself.

\n

Trying to learn how to produce every music genre is making this first goal impossible!

\n

At first, you should pick a genre to learn music production and stick to it to produce your first few songs.

\n

If not, you will end up stretched in too many directions (as shown below) and won't make any actual progress.

\n
\"Why
\n
​
\n

I've seen many students come to me with a few songs where they \"tried lo-fi\" then they \"tried to make hip-hop\" and then moved onto \"techno\" because they couldn't make a full first song.

\n

Their problem wasn't the music genre they picked.

\n

Their problem was FOCUS.

\n

​

\n

2 | Being obsessed about the mix

\n

Another big mistake I see is new producers that aren't able to finish their first song because they are focusing on how it sounds.

\n

They tell me \"it doesn't sound professional\" or \"it doesn't sound good...\"

\n

And guess what?!

\n

It's not supposed to! 😉

\n

It's supposed to be a first song that has an arrangement from intro to outro with a few basics instruments, giving you an understanding and overview of the workflow required to produce a song.

\n

Here is the first song I EVER made following a from start to finish tutorial on YouTube ↓

\n\"video​

It doesn't sound the best (at all) but I am very proud of it as it allowed me to make a second, a third, and a tenth song!

\n

​

\n

3 | Not spending enough time on sound selection

\n

Now this is a big one!

\n

The actual reason new producers tell me their song doesn't sound good is often because they don't spend enough time looking for the right sounds.

\n

Sound selection is a (very) time-consuming process.

\n

When I look for a sound, this is what I do:

\n
    \n
  1. I open my favourite synth (Serum or Vital)
    2. \n
  2. I choose one preset from a pack I got that matches the genre or style I'm going for
    3. \n
  3. I play a note on my keyboard to hear it
    4. \n
  4. If I don't like it, I click the ➡️ to select the next preset
    5. \n
  5. I play another note to hear it
    6. \n
  6. Then repeat this process until I find a preset/sound that I like.
    7. \n
\n

Sometimes I can spend a good 20-30 minutes doing this! 🤯

\n

But this is how it works and how you will find the \"right\" sounds for your track.

\n

Important note: I always listen in the context of the track playing in loop. For example if I have chords and drums already, I play it and look for a lead preset while it plays to hear if it can fit my song.

\n

​

\n
\n
​
\n

4 | Not using reference tracks

\n

\"What is your reference track?\" is a question I ALWAYS ask at the beginning of each coaching session.

\n

Most reply \"none\".

\n

At the beginning, you need to be good at recreating before being good at inventing. That's how we learn.

\n

When learning how to draw, you would first start by drawing something that exists in real life while looking at it rather than trying to draw your favourite spaceship from Star Wars.

\n

It goes the same with music.

\n

Use your reference track to try to recreate the arrangement, the main lead sound, using the same instruments etc...

\n

Whenever I start a song, I always try to select 2-3 reference tracks, I download them and bring them into my DAW.

\n

As you can see in the screenshot below, I have a specific \"reference tracks\" folder as it is that important!

\n
\n
​
\n

Important note: I recommend you to buy the tracks you select on Beatport as they will be high quality files (and will support other music artists) but if you don't want to spend money, just download the MP3 file from YouTube.

\n

​

\n

5 | Buying a ton of plugins & vst's

\n

Many of my students told me that they bought this \"fancy professional\" plugin because it was going to be the solution to their problem but in the end... wasn't.

\n

Buying a ton of plugins or downloading all the free ones you run into isn't the solution.

\n

The solution to your problem of finding the right sounds, or mixing it properly is to spend time learning the few plugins and vst's you currently have.

\n

Instead:

\n
    \n
  1. Play with all the knobs
    2. \n
  2. Check out all the presets
    3. \n
  3. Try all your stock plugins
    4. \n
\n

There are many other things that you should do rather than wasting your money, trust me 😉

\n

​

\n

6 | Not having a deadline

\n

The last mistake I see the most is new producers telling me they have been working on that one song for 7-10 months 😱

\n

Most of the time, the reason is perfectionism.

\n

Perfectionism is the enemy of progress.

\n

If you don't set yourself a deadline, you won't put enough effort and time towards that one goal as you have \"all the time in the world\".

\n
\"What
\n
​
\n

Additionally, what happens then is that it demotivates you to see that you still didn't finish that track.

\n

I think Elon Musk said it best ↓

\n
\n\"100\n
\n
​
\n

So set yourself an achievable yet challenging deadline (I recommend 1 song per month at the beginning) to finish your next song!

\n

Do you feel more confident to start finishing that first or next song now?

\n

Don't wait! Start now! 🔥

\n

💌 If you have any questions, don't hesitate to reply to this email and I will do my best to help you out! Otherwise, for more personal support and help from me, you can book a
​1-1 coaching session here and we will work together on your song during a 60-minute call!

\n

Now I have more gems for you this week ↓

\n
\n

🎶 | Music Discoveries Of The Week

\n

🌆 Angel - Tropical House Banger by Kenji​
​One of our community member, Kenji, released a huge tropical house track in collaboration with Aej, KAJ and Alberto Ciccarini. They reached more than 10,000 streams in less than 24 hours, getting playlisted in more than 30 big tropical house Spotify playlists. Kenji has been working very hard lately on his craft but focusing on getting a collaboration with bigger artist names helped him get his Spotify to a whole new level!

\n
\n\n\n\n
\"artist\"\n
Angel
\n
Æj, KAJ, Kenji, Alberto Cicc...
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

​

\n

🎧 Melodic House 2023 Playlist​
​In the past couple of weeks, I have been interested in trying a new music genre to grab some production techniques and elements to add to my own songs. As a result, I picked Melodic House and I have been listening to this playlist a lot for inspiration and reference.

\n
\n\n\n\n
\"artist\"\n
Melodic House 2023 • Anjunad...
\n
Gemini • CRi
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n
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❤️ My Favourite Resources For Music Artists

\n

📖 \"$100M offer\" by Alex Hormozi​
​If you are into business and self development, you might know Alex Hormozi but if you're not familiar with him, he wrote a book called \"$100M offer\". This book is a gem 💎 and can be applied to us independent music producers. If you are selling digital products like sample/preset packs, masterclasses or are offering services like mix and mastering, you can learn a TON from this book to make your offer stand out and be so good that people won't be able to say no!

\n
\"The
\n
PS: You could get it for free with a free Audible trial... I did!
\n

🗓 Uncut Festival Progressive House Production Session with Ryos​
​Ryos is a DJ/Music Producer but also has a YouTube Channel where he often uploads \"Studio Time With Ryos\" episodes. They are usually edited 20 minute videos but this time, he uploaded a full uncut 1 hour production session which makes it even more valuable than usual! If you want to see him making chords, layering leads or mixing his track, check it out, it's filled with professional tricks!

\n\"video​

​

\n
\n

🎬 My New Video

\n

​How I Make Videos As A Music Producer (& Grew From 0 To 50K Followers!)​
​I know that making videos to promote your music is a burden for many of you, so I decided to reveal my whole process from finding ideas, to writing, filming and editing the video! It's an in-depth masterclass that will teach you everything I know! ↓

\n\"video​

​

\n
\n
\n\n
\n

👋🏻 Want to learn more from me?

\n

Here are 5 ways I can help you:

\n

​

\n

📕 The Ultimate 12 Months Plan To Learn Music Production AT HOME​
→ A perfect guide for beginners overwhelmed by the amount of info online​​

\n

✅ Free guide - 8 Steps Checklist To Produce A Song From Start To Finish
→ Stop being stuck in loops, finish 10x more songs​

\n

💻 Book a private 1:1 coaching session/consultation​
→ 60-90minutes call with me​

\n

🎓 Become a Patreon Member​
→ For unlimited access to feedback, private community, behind the scenes and more...​​

\n

🎬 Music Producer Social Media Kit​
→ Everything you need to start and succeed​ on social media as a music artist​

\n
\n
\n

That's it! I can't wait to hear what you think! What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

\n

​

\n

Follow me on my social media accounts

\n\n
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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/6-mistakes-i-see-during-1-1-coaching-sessions","position":null,"timestamp":"2023-10-03T14:46:06.000Z","title":"6 mistakes I see during 1:1 coaching sessions","updated_at":null,"campaign_id":12957471,"post_id":3678916,"thumbnail_url":"https://miro.medium.com/v2/resize:fit:385/1*zcyhP9evwKEImCFKtPQsYg.png","thumbnail_alt":null},{"id":1109630380,"name":"92dcfc7b-ab9d-45fe-bb02-aa85fcd540f6","type":"NewsletterItem","element_id":"92dcfc7b-ab9d-45fe-bb02-aa85fcd540f6","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"6acc1117-0706-4b53-8e65-8b4cf0dfb1d6","created_at":"2023-09-26T04:43:43.000Z","description":"\n\n

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Insights Of An Artist's Journey

\n

by PLV Music

\n
\n\n
\n
\n
\n\n\n\n
\n\n
\n
\n
\n\n\n\n
\n

Hi Reader 👋🏻​

\n

See, I've been teaching music production for over a year now and every time a student comes to me because they are stuck on a track, it always comes down to the same issue:

\n

They don't know why they are producing this specific song. They don't produce with intention.

\n

In other words, if you don't know the end goal, you can't reach it.

\n

Now luckily for us, we can fix this pretty easily! 😉

\n

This is how ⬇️

\n

The 4 magic questions ✨

\n

Before starting your next song, take a minute to think about what you want to produce, why, and do your best to answer these 4 questions.

\n

1 | Make An Artistic Choice

\n

Will your song be happy or sad? Inspiring or aggressive? Fast or slow? Cinematic or full electronic? Acoustic?

\n

What story will your song talk about? What emotions do you want the listener to feel? Will they feel euphoria or nostalgia?

\n

You don't need to be extremely specific or have the exact final story but narrowing it down a bit will help you immensely.

\n

Knowing all this will help you in many ways:

\n
    \n
  • Decide what key you use
    • \n
  • Decide what BPM you choose
    • \n
  • Decide what instruments your song will need to have
    • \n
  • ect...
    • \n
\n
\n
​
\n

2 | Know The End Goal

\n

Will your song have vocals or will it be an instrumental?

\n

Knowing this will help you a lot in the production stage.

\n

If your song will have vocals, your production needs to leave enough space for the vocals. It can't be too busy both in terms of instrumentation and frequency spectrum.

\n

On the other hand, if your song will be only instrumental, then you need to carry the song with melodic instruments. There will have to be a catchy element and you will need to make sure all the frequency spectrum is taken care of.

\n
\n
​
\n

3 | Have A Purpose

\n

What is the purpose of your song?

\n
    \n
  1. To be uploaded on streaming platforms?
    2. \n
  2. To be played by DJ's on festivals?
    3. \n
  3. To be sold on beat selling platforms?
    4. \n
  4. To be placed on TV, films and games? (aka sync)
    5. \n
\n

Each purpose will decide many of the production aspects.

\n

For example, if you want to sell your beat to a rapper, you will have to make sure there is a clear emotion/vibe in your song for him to feel inspired but also leave enough space for the rapper to put his vocals on your track. If you want your song to be played by DJ's, you'll have to make sure that you do an extended mix.

\n
\n
​
\n

4 | Set A Deadline

\n

Now the unfortunate truth is that most of us don't protect our music time enough.

\n

If you want to finish songs, you need to set yourself a deadline and plan accordingly to have enough studio sessions before that in order to finish your project.

\n

Following the Parkinson's Law, you will be more efficient and fast to finish a project if you leave yourself less time to do it.

\n

For example, if you think it would take you 3 weeks to finish your song, put yourself a deadline of 2 weeks. I guarantee you that you will make it!

\n

Set the dates in your calendar and plan your studio sessions before that date 📆

\n
\"Critical
\n

\n

5 | Let Go Of Perfectionism

\n
Art is never finished. Only abandoned.
\n

Since the moment I heard this quote, it changed my perspective on anything I create.

\n

To put it simply, you will never be able to achieve something \"perfect\".

\n

Everyone has different taste so don't try to make a \"perfect\" track, it doesn't exist.

\n

Instead, try to satisfy your own standards by pushing you to be 1% better with every song you make.

\n

My motto is: As long as my song is 1% better than the last one I made, I'm done and I can release it!

\n

​

\n

Now if you don't believe me, here is another producer from our community who thinks the same 😉

\n
\n
​
\n

​

\n

In Summary

\n

Not knowing the end goal or purpose of your song before starting the production is like trying to aim for the bullseye with a blindfold.

\n

You simply can't do it.

\n
\n

Now if you need more guidance and personal help to finish the song you are currently working on, don't worry, I'm here to help you! A lot more goes into finishing a song and I can help you live on a Zoom call. You will share your screen and I will guide you through the process, showing you what to do, why and sharing some production techniques and tricks. If you feel like this would be beneficial for you, book a call with me here >>> https://calendly.com/musicbyplv/1-1-coaching-with-plv​

\n

Do you feel more confident to finish songs now?

\n

Don't wait! Start immediately! 🔥

\n

→ Today's action step: Take 5 minutes to think about the song you are currently working on. Ask yourself the following 4 questions:

\n
    \n
  1. What is the vibe/emotion/story that I am trying to convey with this song?
    2. \n
  2. Will it be an instrumental or will it have vocals?
    3. \n
  3. Is this song for streaming platforms? Sync licenses? Beat sales?
    4. \n
  4. When will this song be finished?
    5. \n
\n

💌 If you have any questions, don't hesitate to reply to this email and I will do my best to help you out!

\n

- PLV 🚀

\n
\n

🎶 | Music Discoveries Of The Week

\n

Make It Go Away - The Remixes EP​
​A few months ago, I organized a remix competition in collaboration with Jupita, Farknown & Freddie Alva for our new song \"Make It Go Away\". Since then, 3 winners have been selected and we just released the Remix EP last Friday, give it a listen!
From Progressive House to Pop Rock, I'm sure you'll find something new to put on repeat this week!

\n
\n\n\n\n
\"artist\"\n
Make It Go Away (Remixes) •...
\n
Make It Go Away - Robinito R...
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n

It's part of human nature by Heather Sommer​
​This song is a MASTERCLASS. I highly recommend you to pay close attention to the production, songwriting, arrangement and lyrics of this track. It is the perfect example of a catchy song that will trigger emotions into the listener.

\n
\n\n\n\n
\"artist\"\n
it's a part of human nature
\n
Heather Sommer
\nPREVIEW\n		\n
\n\"Spotify\n
\n
 
\n
​
\n
\n

❤️ My Favourite Resources For Music Artists

\n

📊 [FREE] Electronic Music Producer Course by SoundGym ​
​SoundGym isn't only a gym to train your mixing ear. They also have a bunch of free courses. Here is one that will take you from DAW basics to advanced EDM track production techniques. They are small digestible videos with a progression bar which helps to actually finish this course. It might take you a couple months but it will give you a structured way of learning so I highly recommend you to check it out if you are feeling a bit lost with all the learning resources available to you online.

\n
\n

🖥 Jonas Blue's New Studio Masterclass​
​Studio recently announced their latest music masterclass: by Jonas Blue!!! (The producer of the hit song \"Fast Car\" if you didn't know 😍). I'm personally jumping on it right now so I wanted to share it with you! They also have a launching price at \"only\" $179.99 instead of $269.99, only for the next 3-4 days.

\n
\n
​
\n
\n

🎬 My New Video

\n

10 Easy Short Video Ideas For Music Producers (& Why They Work)​
​In this video, I share with you 10 content ideas with real life examples, why they work and how you can adapt them to yourself! It is packed with value and the first comments are saying it is \"GOLD!\". Don't miss it if you don't know what to post on social media to promote your music 👇🏻

\n\"video​

​

\n
\n
\n

👋🏻 Want to learn more from me?

\n

Here are 5 ways I can help you:

\n

​

\n

📕 The Ultimate 12 Months Plan To Learn Music Production AT HOME​
→ A perfect guide for beginners overwhelmed by the amount of info online​​

\n

✅ Free guide - 8 Steps Checklist To Produce A Song From Start To Finish
→ Stop being stuck in loops, finish 10x more songs​

\n

💻 Book a private 1:1 coaching session/consultation​
→ 60-90minutes call with me​

\n

🎓 Become a Patreon Member​
→ For unlimited access to feedback, private community, behind the scenes and more...​​

\n

🎬 Music Producer Social Media Kit​
→ Everything you need to start and succeed​ on social media as a music artist​

\n
\n
\n

That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

\n

​

\n

Follow me on my social media accounts

\n\n
\n\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/this-might-be-the-reason-why-you-can-t-finish-songs","position":null,"timestamp":"2023-09-26T10:01:26.000Z","title":"This might be the reason why you can't finish songs","updated_at":null,"campaign_id":12887565,"post_id":3616735,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/ebTDjXg3eTYQCwhDuKx9HC","thumbnail_alt":null},{"id":1109630382,"name":"705aea6e-a27c-482d-ab93-fa18466fa1f4","type":"NewsletterItem","element_id":"705aea6e-a27c-482d-ab93-fa18466fa1f4","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"78d5a92f-2eee-4046-87d8-c1148e79cdee","created_at":"2023-09-18T14:56:10.000Z","description":"\n\n

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Insights Of An Artist's Journey

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by PLV Music

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Hi Reader 👋🏻​

\n

As discussed in last week's email, the truth is that music artists now have to create content on social media in order to build their fanbase and be successful in 2023.

\n

In the previous newsletter (which you can read here if you haven't), I gave you 10 concrete ideas to promote your music.

\n

Which should help you get a better idea of what you can post online.

\n

Now the question is 🔽

\n

How do I record and edit social media content?

\n

I know that this is another big headache for most music artists...

\n

so here is my whole process, step-by-step, and some extra tips for you!

\n

But before...

\n
\n\n\n\n\n
\n

LALAL.ai just got better!
​

\n

On September 15th, LALAL.ai released their new algorithm called Orion. The extracted stems are cleaner than ever, making it an amazing tool to add to your toolbox if you need to extract vocals for remixes/remakes or split any instrumental into its different stems.

\n
Try the new algorithm
\n\n
\"\"
\n
\n

1 | Prepare a script

\n

In the words of Benjamin Franklin, \"If You Fail to Plan, You Are Planning to Fail\".

\n

The first thing you should do is to write down a script (or at least a bullet point) of your video. It will:

\n
    \n
  • Speed up the filming process as you won't search for hours what you have to say
    • \n
  • Speed up the editing process as you won't have lots of mistakes that you need to cut out or big gaps in between sentences/scenes.
    • \n
\n

In order to give you some direction, here are the different structures I use for different posts:

\n

🎥 Reels:

\n

Hook - Value/Content - CTA (Call to action)

\n

Example of one of my own scripts 👇🏻

\n

🪝 INTRO/HOOK

\n

🎥: Holding phone, selfie mode, then turning to computer

\n
    \n
  • \"Have you ever heard an EDM deep house chill song?\"
    • \n
  • \"No, then let’s make one together!\"
    • \n
\n

💫 VALUE

\n

🎥: Holding phone, selfie mode

\n
    \n
  • Here’s what it sounds in my mind ​
    🎥: Macro lens, looking at DAW, 3d view -     Play the Voice memo
    ​
    • \n
  • Alright, let’s start by adding the kick ​
    🎥: Macro lens, looking at DAW, 3d view -     Play the Kick
    ​
    • \n
  • And an extra kick for more groove ​
    🎥: Macro lens, looking at DAW, 3d view -     Play the extra kick too
    ​
    • \n
  • Powerful! Now we need some bouncy chords. ​
    🎥: Usual cam angle -     Play the Chords on the piano
    ​
    • \n
  • Cool, what about a rolling bass “tum tudm tudm tudm” ​
    🎥: Macro lens, looking at DAW, 3d view -     Play the Rolling bass
    ​
    • \n
  • Awesome, getting there! What about a plucky lead melody? ​
    🎥: Usual cam angle -     Play the lead melody on the piano
    ​
    • \n
  • Let’s not forget a nice guitar pluck in the background ​
    🎥: Macro lens, looking at DAW, 3d view
    ​
    • \n
  • Some ear candy (fx instruments notes) ​
    🎥: Macro lens, looking at DAW, 3d view
    ​
    • \n
  • That’s more like it! Now we’re just missing a few more drums. ​
    🎥: Macro lens, looking at DAW, 3d view -     Play the drums on Logic
    ​
    • \n
  • Some more FX’s and impacts ​
    🎥: Macro lens, looking at DAW, 3d view -     Play the FXs
    ​
    • \n
  • And to make it a PLV song, more ambiance loops than you need to! ​
    🎥: Macro lens, looking at DAW, 3d view -     Play the ambiances
    ​
    • \n
  • That’s it!
    🎥: Play the final result with the AI music video
    • \n
\n

📢 CALL TO ACTION

\n
  • On top of the final result playing - Add text and artwork that says “Full version available on all streaming platforms”
\n

​

\n

PS: If you don't know what a CTA (Call to action) means, it just means something that you tell them to do after watching your video. For example, \"Listen to my song on Spotify\" or \"Follow for more daily music content\".

\n

You can write your script on whatever works best for you. It just needs to be accessible and visible when you will be filming. Here are a few ideas:

\n
    \n
  • Your phone note app
    • \n
  • Google Documents
    • \n
  • A piece of paper
    • \n
  • Notion
    • \n
\n
\n
​
\n

2 | Batch Content

\n

If you are wondering how some artists can be so consistent when it comes to posting on social media, well let me tell you the answer.

\n

They make it easy for themselves!

\n

And it starts by batching content!

\n

The concept of batching content is to create multiple pieces of content at a time in one seating. I usually do mine by tasks.

\n

For example:

\n

Monday = Brainstorming, finding ideas
Tuesday = Writing the scripts
Wednesday = Filming
Thursday/Friday = Editing
Weekend = Scheduling

\n

It makes it 10x easier for me to create content in a sustainable way, without having to film a new piece of content every single day.

\n

In other words: do NOT start filming your videos before you have at least 5-6 pieces of content fully ready to film.

\n

Speaking about filming, this is our next step! 👇🏻

\n

​

\n

3 | Just hit record 🎥

\n

Granted it might sound stupid but, that's all you have to do!

\n

The reason I am saying you \"just have to hit record\" is because the camera you use, the lighting and the way it looks DOES NOT MATTER!

\n

At least at the beginning.

\n

I personally started with whatever camera my boyfriend had at the time (an old Canon EOS Rebel t3i which isn't even made for videos) and I still use it to this day by the way.

\n

Let's face it, my first videos looked like complete c*** when you look back at it.

\n

But it allowed me to build an audience of more than 5,000 subscribers, amassing more than 50,000 views with this stupid camera.

\n

Why?

\n

Because people cared about the content and the value, not how it looked.

\n

Obviously as I kept posted I did my best to improve the production quality in order to present myself as a professional but... I did this over time.

\n

So once again...

\n

Just hit record 🔴

\n

And yes, you can absolutely use your phone!

\n
\n
​
\n

✅ Once you do press record, here are a few tips for you:

\n
    \n
  1. Play some music before to get you in the right mood and pump you up! (I seriously do it myself, I’m not kidding!). It will put you in the right mood and give you energy.
    ​
    2. \n
  2. If you are speaking to the camera, look into the lens, not the LCD monitor (aka where you see yourself). Imagine that your camera is your friend at the pub or coffee shop. Talk to the camera like you would talk to them.
    ​
    3. \n
  3. Your skills will grow over time (both musical or talking to the camera) so cut yourself some slack! Take the small wins, one by one.
    ​
    4. \n
  4. \nDon’t hesitate to re-record multiple times until you nail the performance.
    1. I butcher my sentences 5 times before nailing it. I fail playing the melody 3 times before I actually get it. It’s okay, it’s normal!
    \n
    5. \n
  5. Focus more on the audio quality than how it looks. We are music artists so it needs to sound good, plus people will leave your video if the sound isn't correct. Invest in a microphone before a new phone or camera.
    ​
    6. \n
  6. In order to record your screen and music from your DAW, use a free software like OBS or Streamlabs. This is what I use and they are great!
    7. \n
\n

​

\n

4 | Post Production/Editing Process 🎬

\n

Now that you filmed a few videos, it is time to edit them into a final product, ready for social media platforms!

\n

In order to do so, you will need a video editing software. Here are my recommendations:

\n
    \n
  • Paid options - Premiere Pro (PC) or Final Cut (Mac)
    • \n
  • Free options - Da Vinci Resolve (Desktop) or CapCut (Mobile)
    • \n
\n

Regarding the editing, here are a few tips and things to keep in mind:

\n
    \n
  1. CUTS​
    This is the first thing you should do. Cut all your footage down to only the parts you want to keep (the best performance takes, the best spoken words etc...)
    In order to keep your video interesting, it's important that it goes fast, make sure that you don't have any dead space (i.e. moments of unnecessary silents).
    ​
    2. \n
  2. PACING​
    The pacing in a video is what allows you to keep the viewer’s attention. If the viewer starts to feel bored, he will disconnect from your video and leave. You want to avoid that at all costs! Make sure that there is always enough happening to keep your viewer interested. Like in a song, play with dynamic contrast.
    ​
    3. \n
  3. B ROLLS & TEXTS​
    In order to help with retention, you can add text on screen or b-rolls. B-rolls are extra footage. For example, it could be you talking over footage of you creating your song in your studio. If you are not talking to the camera, it is called a b-roll.
    ​
    ​I recommend you to film your own but if for whatever reason you want to find some online, my favourite website for free footage is Pexels.​
    ​
    4. \n
  4. MUSIC & SFX​
    If you are talking to the camera, adding some background music can help your video stand out, give it a vibe and share emotions with your viewer. Especially if you are talking about your new song, you will have to add it in the background (and you should probably choose the instrumental version so it doesn't clash with what you are saying in the video). If you are performing your song, replace the audio from the recording to the final wav. file of your song so it can be the best audio quality as possible.
    ​
    If you are doing anything more edited, storytelling, inspiring, it is a great idea to get sound effects as well in order to elevate your video and stand out more. I'm thinking whooshes, risers or impacts.
    5. \n
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Once again, the editing isn't the most important part so at first, don't obsess about it.

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You will get better with every video edit you make.

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​
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In Summary

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It is by doing that you will learn how to get better. Do not get stuck into analysis paralysis mode.

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Remember that the most important part is the idea/concept and the script: the value.

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Not the filming and editing!

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If you need more guidance and information to start, grow and make money with a YouTube Channel as a music artist -> download the Music Producer Social Media Kit here. It will give you everything you need to start and succeed on social media as a music artist.

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Do you feel more ready to start creating content for Instagram/TikTok/YT Shorts?

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Don't wait! Start now! 🔥

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→ Today's action step: This week, I challenge you to write 3 pieces of content, film them and edit them. I'm talking short-form content.

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💌 If you have any questions, don't hesitate to reply to this email and I will do my best to help you out!

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- PLV 🚀

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❤️ My Favourite Resources For Music Artists

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🗓 Metricool - [FREE] - ​In order to make posting on social media easier for you, Metricool allows you to post your videos on all your social media platforms. You can even pre-upload them so you don't even have to worry about it! It is perfect if you are planning your next release content plan for example. The free account lets you upload on all platforms (except LinkedIn) and up to 50 pieces of content per month, which is way more than enough!

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🎶 Music Discoveries Of The Week

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🌅 Lvly - End Destination - You know me and my \"On Repeat\" songs... this one is another one! I know it's not a recent one but it does give me such good chill deep house vibes that I can't help it. I also find it helpful to keep the summer vibes going a little bit longer! Give it a listen!

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\n\n\n\n
\"artist\"\n
End Destination
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Lvly, Le June
\nPREVIEW\n		\n
\n\"Spotify\n
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​
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​

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🍃 Felix Rosch - As we've been talking a lot about content creation recently, I thought I would share the songs I listen to when brainstorming and writing my ideas as it helps me to focus. These are instrumental and ambient songs, without lyrics.

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\n\n\n\n
\"artist\"\n
Berceuse
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Felix Rösch
\nPREVIEW\n		\n
\n\"Spotify\n
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​
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🎬 My New Video

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7 Waves Plugins That Will Change Your Life​
​Whether you are struggling, starring at your empty DAW or plateauing in your music production journey, it is probably because of one the 5 mistakes we talk about in this video. Learn about them, be aware of them to avoid them and maximize your chances of success 🚀

\n\"video​

​

\n
\n

Want to learn more from me? 👋🏻

\n

When you are ready, here are 5 ways I can help you:

\n

📕 The Ultimate 12 Months Plan To Learn Music Production AT HOME​ [EBOOK]
→ A perfect guide for beginners overwhelmed by the amount of info online​​

\n

✅ Free guide - 8 Steps Checklist To Produce A Song From Start To Finish
→ Stop being stuck in loops, finish 10x more songs​

\n

💻 Book a private 1:1 coaching session/consultation​
→ 60-90minutes call with me​

\n

🎓 Become a Patreon Member​
→ For unlimited access to feedback, private community, behind the scenes and more...​​

\n

🎬 Music Producer Social Media Kit​
→ Everything you need to start and succeed​ on social media as a music artist​

\n
\n

That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

\n

​

\n

Follow me on my social media accounts

\n\n
\n\n
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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/how-to-film-edit-social-media-content-for-music-artists","position":null,"timestamp":"2023-09-19T11:07:51.000Z","title":"How To Film & Edit Social Media Content (For Music Artists) 🎥","updated_at":null,"campaign_id":12749922,"post_id":3553757,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/fVqPW5UWHLUpS8hVm9Ba5b","thumbnail_alt":"flat screen monitor"},{"id":1109630386,"name":"c3eb5a24-329e-463f-8f34-f71e9f2eb30c","type":"NewsletterItem","element_id":"c3eb5a24-329e-463f-8f34-f71e9f2eb30c","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"287c8d4d-fe7b-4d14-b34f-4d554640bf7b","created_at":"2023-09-12T05:58:20.000Z","description":"\n\n

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Insights Of An Artist's Journey

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by PLV Music

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Hi Reader 👋🏻​

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By now you heard it everywhere that \"You have to post on social media to be a successful artist in 2023\".

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Cool. Thanks PLV.

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But you are probably wondering the following question...

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\"What should I post exactly?\"

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​

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\nHere are 10 music content ideas for you ✅\n

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I know it can be confusing and frustrating to want to post but not knowing what exactly without falling into the educational niche.

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This is why I did the work for you, finding 10 great ideas of posts to promote your music.

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Below you will find:

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  • A link for an example to each idea
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  • A description of the concept
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  • Why it works
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  • & how you can adapt it to your own content
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Let's go! 👇🏻

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​

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1 | Mini Music Video

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​Watch an example here​

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What is it: Using stock footage (that you can find on websites such as Pexels), make a mini music video that visually represents the vibe of your song. Then add the lyrics on the screen.

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Why it works: It gives them a snippet of the song, a better idea of the vibe and the text on screen helps to keep retention as they read it at the same time.

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How you can adapt it: If you don't have vocals, add a backstory or the meaning/story behind the song.

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2 | The Backstory Voiceover

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​Watch an example here​

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What is it: This one is brilliant! Record a few shots of yourself working on your song in the studio, add your final song in the background and record a voiceover talking about the story of your song, how it came together, what it means to you etc... Also add subtitles on the screen.

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Why it works: It connects with the viewer through emotions and storytelling, it adds context to the song, it's not just music anymore. It's also very entertaining as you have 4 elements to it to keep the viewer entertained at all times: the music, the voiceover, the text on screen and the visual shots in the studio.

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How you can adapt it: If you don't have a \"studio\", completely fine! Just record shots of your computer screen, close up of your instruments etc... Get creative.

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3 | The Question

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​Watch an example here​

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What is it: The concept is simple. Film yourself in your studio with your song playing in the background. Ask your audience a question.

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Why it works: It engages your community and build connections with them. They will feel more implicated in your life.

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How you can adapt it: You could ask them how you should name that song you just finished or what artwork they prefer for it etc...

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4 | Idea vs Final Result

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​Watch an example here​

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What is it: Over a footage of you in the studio, play the first idea of your new song (how it started), then play the final released version (how it ended up). Add text on screen as always to help retention.

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Why it works: It brings your audience behind the scenes. It shows them the very first version of your new song. For people that aren't in the music industry, it will give them insights on how it started and ultimately will feel more included in your music process.

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How you can adapt it: If you don't want to show your face/studio, just record your screen through a software like OBS.

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5 | Influencer or Trend Surfing

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​Watch an example here​

\n

​Watch another example here​

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What is it: In the hook (first 3 seconds of your video), grab the attention of the viewer by using the name or face of a famous artist/musician/DJ. Then link it to your own music.

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Why it works: In the beginning, it is hard to build an audience from nothing when no one knows us. By using a famous name, as the viewer probably knows them, it will stop them from scrolling, curious to know what it is about that famous person and you. It allows you to bring in a larger audience to get to know you and your music. It's a very powerful technique.

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How you can adapt it: It doesn't have to be only famous people. It can be a famous or trending topic. For example, how everyone started to remix the Stranger Things theme when it first got out. Or you could use a movie like Harry Potter to say something like \"This is what happens when Harry Potter meets EDM\".

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6 | Rate My Song

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​Watch an example here​

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What is it: The concept is to have your song playing in the background, add a footage of you doing whatever (seriously, whatever!) and add a text on screen that says \"Rate my song from 1-10\"

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Why it works: First of all, this will prompt the viewer to stop to turn on his sound (as more than 86% of users use Instagram/TikTok without the sound on). But most importantly, it will involve the viewer to form an opinion. People LOVE to give their opinion, which will create more engagement around your song.

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Granted, this one would definitely be better suited for advanced music producers and artists as you need GOOD music and a strong shell to not be affected if anyone doesn't like it. But remember, the point here is to get more engagement in order to push your post to more people, not to please everyone.

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How you can adapt it: It doesn't have to only be \"rate my song\". It can be \"rate this melody\", or \"rate this drop\". Anything about your new song! Additionally, you could even show off your musician skills if you play any instruments and add \"rate my piano skills\" over a footage of you playing a famous piano song.

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7 | Work In Progress (WIPs)

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​Watch an example here​

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What is it: Show one or more current projects you are working on. It shouldn't be perfect, it should be a work in progress. You could potentially ask them \"should I finish it?\" at the end for more engagement.

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Why it works: It involves your current community in your creative process. They will also feel more special as you share something \"secret\" with them.

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How you can adapt it: It can be you performing it (as I do in the example) or it could be just you filming your DAW screen (with text on screen to keep retention!), or a few shots of you working on it in your studio with the song playing over it. Be creative!

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8 | Send this to someone who...

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​Watch an example here​

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What is it: The idea is to relate with your audience. Talk about a situation that a lot of us would know (it should connect to your song). Then tell them that this is what your new song is about or feel like and that this is why they should go check it out. Play the song in the background while you talk to the camera. In the caption, write \"Send this to someone who [insert topic]\" in order to increase shares.

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Why it works: It gives the viewer an actual reason to go listen to your song by connecting with them through emotions and storytelling. It also gives them a subtle snippet of the song.

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How you can adapt it: If you don't want to talk to camera, you can use the idea #1, the mini music video, by putting together some video footage that matches with the video of the song and just record your voice over it.

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9 | Break It Down

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​Watch an example here​

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​Watch another example here​

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What is it: Add every elements that compose your song one by one to explain to your audience how you created it. Bonus points if you can be performing each instruments as showned in the first video as it will be more entertaining.

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Why it works: It shows your music skills and place you as the expert. It also brings your fan inside your creative process. It's also very entertaining, especially for people who don't have any music knowledge.

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How you can adapt it: If you don't play any instruments, just film your screen, like Blanks in the example #2, but don't forget to add text on screen.

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10 | Lip Sync

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​Watch an example here​

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What is it: In your studio, just play your song on your phone, start filming and act like you are singing it to the camera (match the vibe of the song in your attitude!). Then in the post-production, remove the sound from the footage you filmed and add the actual song. Bonus points to add the lyrics on the screen or an intro.

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Why it works: It gives a snippet of the song to the viewer, is entertaining as it a \"performance\" and brings in the human connection. If they like your vibe and the song, they'll go listen to it!

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How you can adapt it: It doesn't have to only be in your studio. You could be in your car, outside, in an unusual place... Once again, be creative with it!

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​

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In Summary

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Steal like a king! 👑

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Expose yourself to a lot of good quality content from your favourite artists and see how they're promoting their own songs. Every time you see a good idea, save it.

\n

When you brainstorm content ideas to promote your song, take those ideas, then adapt them to make them your own.

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It will give you unlimited content ideas.

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If you feel like you could use even more guidance to come up with content, grab yourself a copy of the Social Media Producer Kit. It will show you my strategy to come up with my 3 content pillars in order to never run out of ideas and it will help you make content creation easy and sustainable.

\n

So do you feel more confident in making content to promote your music now?

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Don't wait! Let's start now! 🔥

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→ Today's action step: Pick a song from your catalogue (or an upcoming release) and write a list of 10 content ideas you could do to promote that song. Take from the list above or let your imagination run free. This week, I challenge you to go ahead and create at least 1 piece of content.

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You know what?! Feel free to send it to me if you want feedback before posting it!

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Also, don't worry if you don't know where to start to create content, next week I will be back with some more tips and guidelines on how to record and edit content for social media as a music producer/musician.

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💌 If you have any questions, don't hesitate to reply to this email and I will do my best to help you out!

\n
\n

❤️ My Favourite Resources For Music Artists

\n

🖥 BandLab Studio [FREE DAW] - I recently started to use BandLab and I have to admit... I was blown away! Their free daw is a mini Logic (but free) and includes a big library of quality vst, plugins and samples. The main reason I wanted to start using it was because sometimes, I don't feel inspired when I am stuck in between the walls of my studio. It's like I can't think. In times like these, I like to go outside and BandLab studio (available on phone) allows you to produce or record any idea that you would get while being outside. Then you could totally finish it on the same DAW or potentially enhance it on your own computer DAW.

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Additionally, they have extra perks like a huge community of users (37 million), where you can share your songs, find your fans, find other artists to collaborate with and many others.

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​

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\"BandLab
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​
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PS: This is not affiliate or sponsored, just a new resource I found and genuinely loved!

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🗓 Song Tracker [Notion Template] - ​A lot of you have been seeing me use Notion to organize my projects and after getting a lot of request for it, I decided to make my personal Song Tracker Notion Template available on my online store. It allows me to keep track of all the song projects I am currently working on by seeing their status and getting important information like the key, bpm, collaboration, label name and release date in the blink of an eye. If you are feeling overwhelmed with the amount of songs you are currently producing or need to feel more organized, check it out!

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\"\"
​
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🎶 Music Discoveries Of The Week

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🌆 Kaiyo​
​I discovered this lo-fi artist this week from a YouTube Video of him breaking down his new song. I was hooked instantly. His lo-fi beats are so smooth, chill and peaceful. If you need some calming music to help you relax, study or fall asleep, I highly recommend checking him out on Spotify!

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\n\n\n\n
\"artist\"\n
the place where we met
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Kaiyo
\nPREVIEW\n		\n
\n\"Spotify\n
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​

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🎧 \"Nothing In This World\"​
​This song produced by Marze and featuring amazing vocals by Justin Mola is the PERFECT example of how important storytelling and emotions are into your songs. Just give it a listen and I guarantee you will have goosebumps. Take this as an example to remind you to keep drawing from your own life experiences, to be vulnerable in your songs. First, your song will perform better, but second, it will give you plenty of material to promote it online (as we saw in a previous example above).

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\n\n\n\n
\"artist\"\n
Nothing In This World
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Justin Mola, Marze
\nPREVIEW\n		\n
\n\"Spotify\n
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​
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🎬 My New Video

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How To Remake ANY EDM Song (Step-By-Step Tutorial)​
​If you are looking to progress and improve your skills, remaking a famous song is one of the best thing you can do! In this video, I show you every step that goes into remaking a song in order to learn the most and achieve the best result possible.

\n\"video​

​

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Want to learn more from me? 👋🏻

\n

When you are ready, here are 5 ways I can help you:

\n

📕 The Ultimate 12 Months Plan To Learn Music Production AT HOME​
→ A perfect guide for beginners overwhelmed by the amount of info online​​

\n

✅ Free guide - 8 Steps Checklist To Produce A Song From Start To Finish
→ Stop being stuck in loops, finish 10x more songs​

\n

💻 Book a private 1:1 coaching session/consultation​
→ 60-90minutes call with me​

\n

🎓 Become a Patreon Member​
→ For unlimited access to feedback, private community, behind the scenes and more...​​

\n

🎬 Music Producer Social Media Kit​
→ Everything you need to start and succeed​ on social media as a music artist​

\n
\n

That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

\n

​

\n

Follow me on my social media accounts

\n\n
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FAQ

\n

· Why am I getting this email ?
​It is probably because you subscribed to my newsletter or downloaded a free product from me. Feel free to unsubscribe at any point if you don't feel like you are getting extra value.

\n

· I need help help with some questions, where can I contact you ?
​Feel free to send me a DM on Instagram, I always do my best to reply to everyone but I am getting a lot of demands so don't worry if I take a few days to reply.

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· I need feedback on my track, do you provide feedback ?
​Yes! I organize bi-weekly Live Feedback Sessions on my YouTube Channel
so the best is to submit your song there!
​
However, I receive a lot of submissions and unfortunately can't get to everyone's songs. That is why I created Patreon. When you subscribe to Patreon Full Moons Tier, you will get 2 in-depth and private feedback per month.

\n

· I need more help! Can you help me 1 on 1 ? 🎓​
​YES ! I do offer private lessons over Zoom/Discord.

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Book a 1:1 call with me
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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/10-content-ideas-you-can-use-to-promote-your-music-today-examples-inside","position":null,"timestamp":"2023-09-12T10:04:48.000Z","title":"10 content ideas you can use to promote your music today (Examples inside)","updated_at":null,"campaign_id":12731305,"post_id":3503215,"thumbnail_url":"https://www.bandlab.com/web-app/images/home/everywhere-5508b3ac80.jpg","thumbnail_alt":null},{"id":1109630391,"name":"e565b64c-65ac-4281-9e06-52a136a39801","type":"NewsletterItem","element_id":"e565b64c-65ac-4281-9e06-52a136a39801","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"204ac3b1-9513-4683-8ff3-8357393e16e3","created_at":"2023-08-29T00:24:58.000Z","description":"\n\n

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Insights Of An Artist's Journey

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by PLV Music

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Hi Reader 👋🏻​

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Being a self-taught music producer can be challenging as we have no structure that you would typically get in a music school to learn.

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It is then up to us to hope that we are learning the right things, in the right order.

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Which often leads to us ask ourselves the following question 🔽

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​

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In which order should I learn music production?

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First of all, I don't think there is any exact science but I do believe there are some steps to respect in order to build a strong knowledge and not get stuck in our progress.

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Like bodybuilders, they won't lift 100kg before then can lift 10kg.

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It goes the same for music production and learning how to produce a song from scratch.

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Here it goes:

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1 | The Basics

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First off, you need the proper foundations.

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Now this is a step many new producers skip but I do believe that it is what will make the difference between a successful producer that produces catchy songs and a producer that will just make decent songs. You need the musical knowledge.

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I believe the following 2 aspects should be something every aspiring producer start with:

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  • Music theory
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  • Instruments knowledge (Piano/Guitar/Drums)
    • \n
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This is what I personally did for 1-2 months before I actually made my first song or opened my DAW.

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For music theory, I used SoundGym free course.

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For piano, I used and am still using to this day Melodics.

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2 | The First Song

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Once you have some foundation and basic knowledge about music, it is time to produce your first song.

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Here, the goal is to understand what it takes to build a song from zero. How to go from an idea to a full produced song. It is not the time to be a perfectionist and stay forever stuck at this stage.

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You will learn:

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    \n
  • How to start a song
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  • How to use vst's and plugins
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  • What core elements (or instruments) make up a song
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  • Basics of arranging a song
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  • etc...
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The easiest and fastest way in my opinion to go through this stage is to follow a \"From start to finish\" tutorial on YouTube and recreate, step by step, the same song as the teacher produces in the video.

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For example, you could follow such a video:

\n\"video​

PS: Before moving on to the next phase, it would be a good call here to make a couple songs (on your own or by following some tutorials).

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3 | Getting Deeper

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Now that you know what it takes and all the steps needed to build a song, it is time to actually dig deeper into each topic of music production to improve your songs.

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Here is what I would recommend to focus on at this stage:

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  • Composition (Chords, melodies, emotions, storytelling...)
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  • Arrangement (Transitions, structure...)
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  • Sound Design
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The idea here is to understand what makes up a catchy/memorable song. It is all about the emotions, storytelling and how catchy it is. Not how well it is mixed.

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4 | Getting Technical

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When you get good at making great songs, then you can focus on improving your technical skills:

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  • Mixing (Volume levels, EQ, panning, compression, saturation etc...)
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  • Mastering
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At this point, you will already have basics on those 2 skills but here would be the time to really go deep in it and obsess a bit more about it in order for you to make very professional tracks that will get the attention of labels or make you win remix competitions for example.

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​

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In Summary

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You are free to learn in whichever order you'd like but you might not be doing yourself a favour if you start by the end...

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Learning music production is like building a home. Without the right foundations, it will never stay in place and will just fall at the first obstacle.

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If you feel like you could use more guidance, grab yourself a copy of the 12 Months Plan Ebook, which will tell you exactly what to focus on each month and exactly what to do so you never feel lost and make actual progress.

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Do you feel more confident in your learning of music production? Do you have a better sense of direction?

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Don't wait! Let's start now! 🔥

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→ Today's action step: Identify where you are in your journey now and which area you need to learn about music production next. Then, find 1-2 specific tutorials on YouTube about the subject and add them to a list. Aim to finish that list by the end of this week. You will already have a better knowledge and be on your way to mastering the art of music production.

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💌 If you have any questions, don't hesitate to reply to this email and I will do my best to help you out!

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- PLV 🚀

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❤️ My Favourite Resources For Music Artists

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🎥 Shorts For Music Artists [FREE] - I found this by accident yesterday and... it is a GOLD MINE! YouTube itself basically put together an insane amount of educational content/blogs/PDF to teach music artists how to take advantage of YouTube, including examples and ideas of shorts to post to promote yourself and your music. Grab it now!!!

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​
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✍🏻 Songwriting Assistant - TextFX [FREE] - ​TextFX is an AI experiment that uses Google's PaLM 2 large language model. Its 10 built-in tools are designed to expand the writing process by generating creative possibilities with text and language, such as similes, acronyms, alliteration and much more. Out of all the AI writing tools I've seen and tried, this is by far the best for any rapper/lyricist in order to help with your songwriting process, improving it and making it faster.

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🎬 My New Video

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5 Mistakes That KILLS Your Music Production Career​
​Whether you are struggling, starring at your empty DAW or plateauing in your music production journey, it is probably because of one the 5 mistakes we talk about in this video. Learn about them, be aware of them to avoid them and maximize your chances of success 🚀

\n\"video​
\n

👋🏻 Want to learn more from me?

\n

When you are ready, here are 5 ways I can help you:

\n

📕 The Ultimate 12 Months Plan To Learn Music Production AT HOME​
→ A perfect guide for beginners overwhelmed by the amount of info online​​

\n

✅ Free guide - 8 Steps Checklist To Produce A Song From Start To Finish
→ Stop being stuck in loops, finish 10x more songs​

\n

💻 Book a private 1:1 coaching session/consultation​
→ 60-90minutes call with me​

\n

🎓 Become a Patreon Member​
→ For unlimited access to feedback, private community, behind the scenes and more...​​

\n

🎬 Music Producer Social Media Kit​
→ Everything you need to start and succeed​ on social media as a music artist​

\n
\n

That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

\n

​

\n

Follow me on my social media accounts

\n\n
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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/the-wrong-way-to-learn-music-production","position":null,"timestamp":"2023-08-29T10:03:37.000Z","title":"The Wrong Way To Learn Music Production","updated_at":null,"campaign_id":12608978,"post_id":3390145,"thumbnail_url":"https://functions-js.convertkit.com/playbutton?play=%23ff0048&accent=%23ffffff&thumbnailof=https%3A%2F%2Fyoutu.be%2FGlh36LvW67g%3Fsi%3Du-I-vbAKoeRNHbbM&width=480&height=270&fit=contain","thumbnail_alt":null},{"id":1109630395,"name":"885e35bd-07d6-4b32-944d-f3a6e95163cd","type":"NewsletterItem","element_id":"885e35bd-07d6-4b32-944d-f3a6e95163cd","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"08003bb3-5fb1-4d4a-9f63-978355dff70a","created_at":"2023-08-22T16:04:50.000Z","description":"\n\n

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Insights Of An Artist's Journey

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by PLV Music

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Hi Reader 👋🏻​

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One of the biggest challenges that many music producers face when growing on Spotify is to \"expect\" the streams.

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After all, we worked extremely hard on our song, it is good, and it deserves the attention, right?

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❌ WRONG!

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About more than 60,000 songs are uploaded on Spotify every single day.

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60,000?!?!?!

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If you add the \"rule of 7\" to this equation which states that customers need to see your brand at least 7 times before they commit to taking action...

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... It then makes it incredibly difficult for us artists to just \"expect\" the streams on our new song.

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We, artists, have to put in the work to get in front of people's eyes! (Or ears in this case... 😅)

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​

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4 Ways To Properly Promote Your Music In 2023

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For the last 2.5 years, I have tried many different strategies and platforms to promote my music.

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Here are the 4 best ways that worked for me which you can implement in as low as 75 minutes every weekend:

\n

1 | Playlists Placement

\n

To keep it simple, at the moment, playlists are king on Spotify! 👑

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Myself, as a listener, I’m most of the time listening to other people’s playlists that I searched for with a music genre name or emotion like “drum n bass” or “chill music”.

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The point is, people listen to a lot of playlists on Spotify so this is where your song needs to be.

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But as you probably know it is not that easy. It is time consuming.

\n

The process I personally do is this:

\n
    \n
  • On Spotify, search for a bigger artist in your song' music style. (Example: Severman for progressive house)
    • \n
  • Go down to the \"Discovered On\" playlists section of that specific artist.
    • \n
  • Check all the playlists one by one and see which ones have contact or submission information in the description.
    • \n
  • Write a nice little DM or email, letting them know you have a new song that would be a good fit for their playlists and ask them if you could send the link.
    • \n
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As you can guess, it’s a time consuming process and sometimes, it can take me a good 2 to 3 hours but I was always able to be added in quite a lot of playlists for free this way and most importantly, connect with the playlist curators themselves to grow my own network.

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\n
Example of a previous email I sent using this technique
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2 | PlaylistSupply (30 minutes)

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Now if you don’t want to go through that trouble...

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... PlaylistSupply does all this process automatically for you!

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In their real time search engine, all you have to do is type a keyword, let’s say “Deep House”, and it will automatically output every single Spotify playlist that includes this keyword in their title or description.

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It's GENIUS!

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The best parts are:

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    \n
  • You can see their contact information or they submission form links.
    • \n
  • You can sort the playlists by the amount of followers, tracks or when they were last modified (which is the option I use the most as I want to submit my song to an active playlist).
    • \n
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Since using PlaylistSupply, I was always able to get my songs placed on more playlists and therefore grew my streams, my monthly listeners and Spotify followers.

\n

You will obviously still need to put in the time to submit your song and send them messages or email but this process cut down my time from 2-3 hours to 30 minutes ✅

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​
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3 | Release Plan (30 minutes)

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I see many new music producers and artists doing this number mistake:

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    \n
  1. They post their cover art on release day with an \"Out Now\" caption
    2. \n
  2. They share everyone sharing their songs in their story
    3. \n
  3. They expect people to go stream their song
    4. \n
\n

❌ This is a recipe for disaster!

\n

As mentioned before, people need to see something 7 times before they actually decide to take action so...

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... posting just once won't cut it!

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✅ This is WHY you need a release plan.

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A plan that tells you exactly what to do each day during your promotion campaign and when to do it.

\n

Mine starts about a week or two before the release date so I have time to prepare all the promotional assets, the posts on social media, contact my network or playlist curators or radio shows, DJs and continues for about 2 weeks after the release.

\n

Here is a snippet below ⬇️ (Pssst: This release plan is available as part of the 12 Months Plan Ebook!)

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​
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You have millions of potential fans and listeners at the tip of your fingers through social media and emails so take advantage of it but be very intentional with it.

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4 | Networking (15 minutes)

\n

Networking a is a very underrated but incredibly helpful tool to promote your music.

\n

For example, for my last song “Gotta Be”, it helped me generate over 3,000 streams. Here is how:

\n
    \n
  1. I knew that one of the producer that follows me had quite the same genre and had a lot of success with playlists on Spotify.
    2. \n
  2. So I decided to reach out to him.
    ​
    ​One thing I’ll note here is that I was already talking with him on a weekly basis for months and months. We were talking about music, spotify promotion, the music industry… I didn’t send him a cold message out of nowhere. ​
    ​
    3. \n
  3. I sent him a message asking if he had any connections or playlists recommendation for my new song.
    4. \n
  4. He did, he gave me her email address, I sent a message and my song was added at the top of the list which now brings me hundreds of streams every day!
    5. \n
\n

The bottom line is that if I wouldn’t have spent the time to build a relationship with that person in the first place, or taken the time to reach out, my song would still be < 1,000 streams!

\n

So don’t underestimate the power of networking and start building meaningful connections on social media.

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In Summary

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Promoting music isn't \"that\" hard, it just requires some extra work and effort but it is absolutely possible!

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By implementing the strategies we talked about, you can easily get your first 1,000 or 10,000 streams on your next release.

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This is the exact technique I use and teach my students in the 1:1 coaching session and one of them, Christian, was able to get +3,300 streams on his very first single release!!!

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But this is because he put in the time and the work!

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Do you feel ready to promote your next song and get you more streams?

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Let's start now! 🔥

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→ Today's action step: Take the next 30 minutes to go through with the first strategy. Find 10 playlists and send 10 messages to promote your last song. I am sure you will get added to at least 1 or 2 by tomorrow!

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💌 If you have any questions about the processes, don't hesitate to reply to this email and I will do my best to help you out!

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- PLV 🚀

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❤️ My Favourite Resources For Music Artists

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📈 Spotify Lofi Playlists Cheat Sheet - One of my producer friend recently shared with me this list of Lofi Spotify Playlists 🤯 that includes all submission or contact information with links!!! I couldn't keep that for myself! If you are into Lofi, use that list to contact playlists curators and grow your streams, now!

\n

🤖 Soundful - Soundful is website that uses AI to generate tracks in just a few clicks. The idea here is not to replace us producers, but to help you generate ideas if you are struggling with a creative block or just need a songstarter. Once you generated a track that you like the idea, you can even download the stems to get started instantly inside your DAW! Pretty cool! Try it they have many EDM genre like Melodic House, Big Room, Techno, Chill etc...

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🎬 My New Video

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If you’re scared to make content on social media… WATCH THIS!
​There is a big misconception that \"Youtubers\" have it easy, that they are naturals in front of the camera but... that is not true! It is hard for me too! It just gets easier with time and to this day I still struggle a lot which, I reveal in my new YouTube video by showing you never-seen before clips! It's honestly a fun video with a very deep message that I hope will inspire you and motivate you 😉

\n\"video​

​

\n
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👋🏻 Want to learn more from me?

\n

Here are 5 ways I can help you:

\n

📕 The Ultimate 12 Months Plan To Learn Music Production AT HOME​
→ A perfect guide for beginners overwhelmed by the amount of info online​​

\n

✅ Free guide - 8 Steps Checklist To Produce A Song From Start To Finish
→ Stop being stuck in loops, finish 10x more songs​

\n

💻 Book a private 1:1 coaching session/consultation​
→ 60-90minutes call with me​

\n

🎓 Become a Patreon Member​
→ For unlimited access to feedback, private community, behind the scenes and more...​​

\n

🎬 Music Producer Social Media Kit​
→ Everything you need to start and succeed​ on social media as a music artist​

\n
\n

That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

\n

​

\n

Follow me on my social media accounts

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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/you-are-75-minutes-away-from-1-000-streams-on-spotify","position":null,"timestamp":"2023-08-22T16:07:02.000Z","title":"You are 75 minutes away from 1,000 streams on Spotify","updated_at":null,"campaign_id":12371566,"post_id":3342413,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/ZiA3mn4vz17fSc8FdXoL3","thumbnail_alt":null},{"id":1109630400,"name":"936a15f8-20da-4a51-b181-01d663f575fd","type":"NewsletterItem","element_id":"936a15f8-20da-4a51-b181-01d663f575fd","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"f5e06416-d632-4c3e-b71d-79357a3ea7b1","created_at":"2023-08-15T01:33:57.000Z","description":"\n\n

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Insights Of An Artist's Journey

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by PLV Music

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Hi Reader 👋🏻​

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During my first year of music production, this was my life:

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  • ⏰ 7am-9am: Editing YouTube videos, watching music tutorials
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  • ⏰ 9am-6pm: Working at my full-time job
    • \n
  • ⏰ 6pm-7pm: Dinner
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  • ⏰ 7pm-10pm: Learning and making music, filming YouTube videos
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  • ⏰ Weekend: Full on music making, tutorials or content creation for social media
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Let me tell you that it was HARD AF!

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As a result...

\n

...I ALMOST BURNED OUT AND WANTED TO QUIT! 🤯

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But I didn't!

\n

I decided to adapt and find solutions to have a better organization in order to manage being able to do both in a sustainable way.

\n

​

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5 Helpful Tools To Manage Music And A 9-5

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Along the way, I ran into many many tools to help me manage my time better.

\n

But only 5 of them actually made a different as per my experience.

\n

Here they are:

\n

\n1 | Notion​

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Notion is the BEST thing that ever happened to me! 😍

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It became my second brain!

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Notion is a desktop/phone app that allows you to keep track of all your projects, to-do lists, calendar, database and it's not even the full list.

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I use Notion to:

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    \n
  • Run my business
    • \n
  • Keep track of all my songs and their status
    • \n
  • Keep track of my content calendar
    • \n
  • Generate lyrics through their AI integration
    • \n
  • and many more tasks...
    • \n
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Before, I had notes and to-do lists scattered everywhere. In Google Docs, notes, pages, excel sheets... it was a mess!

\n

Now everything is in one place, well organized, which makes it easier for me to focus my brain resources on the things that matter.

\n
This Notion template is included in the 12 Months Plan Ebook
\n

​

\n

2 | Google Calendar

\n

If you've been following me for a while, you probably heard me talk about my Google Calendar before.

\n

It is BY FAR, the reason I was so productive and efficient these last few years.

\n

When working a full-time job, it can be exhausting to motivate yourself to keep working at the end of the day.

\n

It's even worst if you don't really know what you should do and need to use even more brain resources to figure that out.

\n

In order to make it easy for me, every Sunday night, I would plan the week ahead by time-blocking it on my calendar.

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You can see an example below from a couple years ago 👇🏻

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​
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This system allowed me to win so much time but most importantly, to make the little time I had available the most useful possible! ✨

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​

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\n3 | Freedom​

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When you make music, it should be the only thing you think about, that you focus on.

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But I know we don't live in a world where that is possible with all the distractions that are around us: Phone, internet, email, family emergencies...

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For that reason, you have to protect yourself from these distractions in order to make your little studio session time as efficient and productive as possible.

\n

Freedom is a Desktop/Phone app that blocks ALL the distractions from you. You can customize it (for example you might want to leave access to Splice) which then will allow you to completely focus on your music time.

\n

Once you launch the session but feel the urge to check your emails, or YouTube... the page will be blocked as shown below 👇🏻

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\"The
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​
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Granted, it might be hard at first but it is actually quite refreshing to then loose track of time and realize you made half a song in less than 2 hours! 😍

\n

​

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4 | Whiteboard

\n

As I was saying earlier, sometimes it can be hard to keep track of everything and have a global vision of what you should focus on, especially when you have limited time available.

\n

This is where my white board became my best friend!

\n

Every 1st of the month, I write on my white board (which is visible every time I enter the studio) the following 5 things:

\n
    \n
  • The 5 YouTube Videos I have to upload that month
    • \n
  • Which and how many songs I need to finish or sign (mine or production services)
    • \n
  • Which book I need to read (and finish)
    • \n
  • Which tutorials I need to watch
    • \n
  • My business goals and main tasks of the month
    • \n
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\"10
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​
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That way, every time I enter the studio, I am reminded of my goals, I have them in my mind and I can focus on them. Not other useless tasks.

\n

​

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\n5 | Ali Abdaal's YouTube Channel​

\n

Ali Abdaal is a productivity and time management expert but, he didn't started this way.

\n

He started on YouTube as a medical student, dealing with both medical studies/job and a YouTube hobby.

\n

In order to deal with both, he had to become extremely good at time management, finding systems, experiment, finding ideas, which eventually led him to what he is today.

\n

Which is why I find his channel incredibly helpful for people trying to manage a full-time job and a hobby.

\n

I watched his channel for the last 3 years which helped me immensely! I can't recommend it to you enough!

\n

​

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​
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​

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In Summary

\n

I tried many different \"secret tricks\" over the last few years to find a way to make it work but in my opinion, it is by trying many different techniques and systems that you will find the ones that works best for you.

\n

Out of all of them, I have to be honest with this one thing though.

\n

Nothing, no technique, system or secret tip will win over this one: mindset ✨

\n

So, are you ready to prioritize music in your life?

\n

Let's go! 🔥

\n

→ Today's action step: Open your Google Calendar (or any other calendar you use) and block the next 2-3 studio sessions you will do. Your only goal this week is to go through with these. Even if they are just 30 minutes each!

\n

- PLV 🚀

\n
\n

❤️ My Favourite Resources For Music Artists

\n

🎛 August Sales at Waves - Waves is holding another sale during the month of August 2023. You can get 2 free plugins when buying 2. My favourite from the list are Sibilance, CLA guitars, Lofi Space and Infected Mushroom Pusher!

\n

🤝 Boombox (FREE) - Boombox is my favourite online tool to collaborate with other artists. I usually find it heard to keep track of versions, sending files and giving feedback through Discord or Instagram DMs... especially when working on a collab of 3-4 people.

\n

Boombox allows you to:
✅ Keep track of your collaborations
✅ Give time specific feedback on the track
✅ Share up to 4GB of files (on a free plan)
✅ and much more...

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​
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🎬 My New Video

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How To Choose The BEST DAW For You - Choosing the wrong software could slow down your music production journey significantly, it is not a decision that one should take lightly. In this video, I share 5 different things to keep in mind when choosing a DAW.

\n\"video​

​

\n
\n

👋🏻 Want to learn more from me?

\n

Here are 5 ways I can help you:

\n

📕 The Ultimate 12 Months Plan To Learn Music Production AT HOME​
→ A perfect guide for beginners overwhelmed by the amount of info online​​

\n

✅ Free guide - 8 Steps Checklist To Produce A Song From Start To Finish
→ Stop being stuck in loops, finish 10x more songs​

\n

💻 Book a private 1:1 coaching session/consultation​
→ 60-90minutes call with me​

\n

🎓 Become a Patreon Member​
→ For unlimited access to feedback, private community, behind the scenes and more...​​

\n

🎬 Music Producer Social Media Kit​
→ Everything you need to start and succeed​ on social media as a music artist​

\n
\n

That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

\n

​

\n

Follow me on my social media accounts

\n\n
\n\n
\n
\n
\n\n\n\n

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/how-to-balance-music-and-a-9-5-job","position":null,"timestamp":"2023-08-15T10:04:38.000Z","title":"How to balance music and a 9-5 job ⚖️","updated_at":null,"campaign_id":12371247,"post_id":3285927,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/wmZnu5cyumSUH9DjeAmnWz","thumbnail_alt":null},{"id":1109630405,"name":"c443e327-d0c2-4030-9205-491760fa82ed","type":"NewsletterItem","element_id":"c443e327-d0c2-4030-9205-491760fa82ed","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"6b4cdda7-3d9c-4fbc-9def-7b6ea21c5a17","created_at":"2023-08-07T15:16:01.000Z","description":"\n\n

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Insights Of An Artist's Journey

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by PLV Music

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Hi Reader 🤗

\n

A couple days ago, someone asked me this question:

\n
\"How did you get past that step of finding yourself excuses and started going all in?\"
\n

Which got me thinking...

\n

What exactly did the switch for my brain to stop making excuses for myself?

\n

What exactly pushed me to finally get started?

\n

It all comes back to 2020.

\n

As you may know, I love self-development. I've been reading books about this subject for years in order to develop a strong mindset and become a better person.

\n

But none of these books had a strong impact on me...

\n

... until I read these next two books.

\n
\n

P.S. The 12 Months Plan Ebook got a MASSIVE update recently including 4 NEW bonuses.

\n

If you want to fast track your learning of music production online by knowing exactly where you should start, what you should learn first and what exercises to do every month as a beginner -> download the 12 months plan ebook here.​

\n
Perfect plan for beginners!
\n
\n

The first one was \"Crush It!\" by Gary Vee.

\n

One very specific sentence stuck with me. He said:

\n
\"Instead of creating content, document. How cool would it be to see how The Beatles learned music, how they came together and how they created their first songs? To be a fly in the room and watch their process.\"
\n

That was it! ✨

\n

The spark I needed to convince me I had to start making music and document the process at the same time - through a YouTube Channel.

\n

The second was \"The Compound Effect\" by Darren Hardy.

\n

The idea of this book is that by focusing on one goal for a long period of time, you will become great at it. But by trying to \"do it all\", you will only end up being average at everything.

\n

Which immensely resonated well with me. I was always trying to do many things at the same time. Going to gym 5 days a week to become fit, practicing soccer 3 times a week to move to a better division, learning piano, cooking, hiking....

\n

This was too much! It had to stop.

\n

At that time, I was mostly spending my days at work dreaming about making music. Dreaming about being a YouTuber. Dreaming about releasing music on Spotify.

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But the problem is that these were only dreams...

\n

I was fed up with dreaming my life, I wanted to live my life.

\n

So I decided to focus on one thing: learning music production while documenting the whole process and journey on social media in order to potentially help others in the same journey as me.

\n

But starting wasn't as easy as I thought.

\n

Once the idea was in my head, I ran to my boyfriend to tell him about it. Tell him about the fact that \"I couldn't start until we had our own apartment\", that \"I couldn't start until I had a music studio\" or that \"I needed everyone out of the house when singing or recording a video\".

\n

Excuses after excuses once again...

\n

Luckily, he completely crushed my excuses by pushing me to start the next day. He gave me his camera and support which let me no other choice than start.

\n

So there I was, in my family in law house, about to record my first video and record my first singing.

\n

It was TERRIFYING!

\n

I waited for everyone to leave the house, run some errands and asked my boyfriend to blast music in his headphones in the other room. Yeah...

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Two and a half years later, more than 20 songs on my Spotify and 600+ videos on social media, I couldn't care less if someone hears me sing or sees me talk to my camera alone in my bedroom.

\n

Can you believe that?!

\n

​

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In Summary

\n

Looking back at it now, I realize how stupid I was at the time.

\n

Not stupid for asking everyone to leave the house or blast music in their headphones, as it was a key moment for me at the time.

\n

But stupid for not starting earlier.

\n

From this experience, I was able to learn valuable lessons that you could start applying to your own journey TODAY:

\n
    \n
  • I recognized that things are always scarier before you actually do them - then you realize it wasn't that bad or that hard.
    • \n
  • Growth only happens outside your comfort zone. I would not be writing this email if I wouldn't have stepped out of it that day for the first time in my old bedroom.
    • \n
  • Books are your best friends when it comes to learn about mindset and self development. I haven't found better. Books are the reason I developed this mentality over years. Nothing else.
    • \n
  • Don't tell your family and friends at first, do your own thing. Only 3 people knew about it when I started. The 3 other people leaving in the house. No one else knew until I was ready to tell them. I found it helpful to not have anyone else's opinions to focus on what I wanted to do.
    • \n
  • Make it as comfortable for you as possible. For me, it was asking for my boyfriend to blast music so he wouldn't hear me or waiting for his parents to leave the house. It could be anything as long as it removes stress for you to get started.
    • \n
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​

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➡ TODAY'S ACTION STEPS

\n

Here are a few things to consider doing today:

\n
    \n
  1. Check out my books recommendation list here and pick a couple books that interest you and could be helpful for you. Order them. Today.
    ​
    2. \n
  2. Write down something that you are scared to do that would take you closer to your goals and do it today. Commit to doing that one little step. I don't care how small it is, as long as you do it today.
    3. \n
\n

Take 5 minutes to think about it. In fact, I challenge you to reply to this email and tell me the one little thing you will do today to finally start chasing your dream. I will check in tomorrow to ask you if it was done. 💌

\n

- PLV 🚀

\n
\n

❤️ My Favourite Resources For Music Artists

\n

🖥 Every Music Production Resource I use - From music websites to plugins, gear and books, I compiled everything I use daily for my music production journey in order to help you cut through the noise. Take a look!

\n
​
\n

🎤 VocalHut (By Robbie Hutton) - My friend and singer/songwriter, Robbie Hutton, recently launched his new royalty free vocal acapellas website where you can buy quality ready to use vocals for your tracks. Check it out if you have songs ready that are just missing vocals!

\n
\n

👋🏻 Want to learn more from me?

\n

When you're ready, here are 4 ways I can help you:

\n

✅ Free guide - 8 Steps Checklist To Produce A Song From Start To Finish
→ Stop being stuck in loops, finish 10x more songs​

\n

💻 Book a private 1:1 coaching session/consultation​
→ 60-90minutes call with me​

\n

🎓 Become a Patreon Member​
→ For unlimited access to feedback, private community, behind the scenes and more...​​

\n

🎬 Music Producer Social Media Kit​
→ Everything you need to start and succeed​ on social media as a music artist​

\n
\n

That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

\n

​

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Follow me on my social media accounts

\n\n
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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/producers-this-is-how-you-get-over-your-fears-and-excuses","position":null,"timestamp":"2023-08-08T10:04:49.000Z","title":"Producers, this is how you get over your \"fears\" and \"excuses\"","updated_at":null,"campaign_id":12315381,"post_id":3229694,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/efuDaoWiENc8QcKgCvrFt6","thumbnail_alt":"fuel your passion text"},{"id":1109630414,"name":"5b32e5de-2c3a-4c59-89af-6cc7318e164f","type":"NewsletterItem","element_id":"5b32e5de-2c3a-4c59-89af-6cc7318e164f","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"98cb0742-2dd5-4fa8-82eb-a4323e1bb570","created_at":"2023-07-31T16:13:30.000Z","description":"\n\n

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Insights Of An Artist's Journey

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by PLV Music

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Hi Reader 👋🏻​

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What if I told you that you don't need to sell out stadiums to be a professional music producer anymore? Wouldn't that be fantastic?

\n

We are living in a new area, a digital world and you should take advantage of it.

\n

If your goal is to live from your music (not necessarily being a touring artist), then this email will show you how to make a full-time income from your music in just 4 simple steps.

\n

​

\n

The 4 Steps To Create Your Music Business

\n

There are basically 4 steps to go from 0$ to making a full-time income from your music.

\n

It requires some planning and thinking ahead so you are set up in the best way possible.

\n

​

\n

STEP 1 - Make a list of income sources

\n

First, make a list of all your desired income sources. The goal is to narrow down what interests you as we are all different.

\n

I would recommend to choose maximum 3 to 5 for now! More than that will just be too much to focus on.

\n

Here are some ideas:

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    \n
  • Sell your services (Mixing and mastering services, vocalist, guitar recordings etc... )
    • \n
  • Digital Products (Sample or preset packs, vocal packs, guitar loops, MIDI, ebooks, music sheets etc...)
    • \n
  • Gigs
    • \n
  • Sync licenses
    • \n
  • Sell your beats
    • \n
  • Merchandise
    • \n
  • Patreon
    • \n
  • YouTube AdSense
    • \n
  • 1:1 Coaching
    • \n
  • Online Courses and Masterclasses
    • \n
  • Affiliate Marketing & Sponsorships (if you are posting on social media)
    • \n
  • Royalties (this one is at the end as it is very hard to make a lot of money from this)
    • \n
\n

Here is what it looks like for me 👇🏻

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\n
​
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​

\n

STEP 2 - Define your income goal

\n

In order to make a full-time income, you need to know how much you need to live from it.

\n

I would recommend to aim for one or the other:

\n
    \n
  1. Aim for your current salary - but it might be a lot if you are at a good position in your company
    2. \n
  2. Calculate all your monthly bills - and add a bit more on top of it to be safe - more attainable when starting out
    3. \n
\n

Additionally, I'd like to add that I absolutely don't recommend to \"quit your job\" to try this music business thing.

\n

I believe that you should start to set up all this WHILE still being at your 9-5. It's what I did and safer.

\n

Then when you start to make 50 to 75% of your desired income, it can become an option.

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Just please, don't take risks and stay safe!

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​

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STEP 3 - Break it down

\n

Now, break down an income goal for each of the pre selected income sources to reach your overall income goal.

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For example, if your income goal is $3,000 and you selected mixing and mastering services, presets packs, selling beats and youtube, it could look something like this:

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\n
​
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​

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STEP 4 - The staircase strategy

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Once you have your plan, it is very important to follow one rule:

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Focus on setting up 1 income source at a time.

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In the book \"The One Thing\", they teach you how to cut through the clutter in order to achieve better results in less time. How building momentum towards your one goal is the most important thing you should do. Dial down the rest.

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By experience, I can guarantee that \"trying to do it all\" only leads to \"achieving nothing\".

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Pick one of the income sources - probably the biggest one - and take time to set it up.

\n

It will probably take months, and that's okay. It is how it is. Good things takes time.

\n

Once you reach your monthly income goal with your first income source, and it is pretty much running on autopilot, then move onto the next income source.

\n

Build your music business castle one brick at a time.

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​

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In Summary

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Making a full-time income from your music isn't that hard and is very well attainable.

\n

It just requires planning, patience and hard work.

\n

Are you ready to create your music business plan?

\n

Let's go! 🔥

\n

→ Today's action step: Take a pen and paper. Read again this email and work on your plan, step by step. Mark down your desired income sources, your desired income, break it down per sources of income and select one to start with. Then, write 1 action that you can take this week to start setup your first income source (Ex: Creating your Fiverr gig if one of your income sources is to sell your mixing services)

\n

If you aren't sure of the steps you should take next in order to build your music business plan or don't know where to start and would like more personalized support from me...

\n

​... book a 1:1 consultation/coaching session here and we will build your plan together.​

\n

- PLV 🚀

\n
\n

❤️ My Favourite Resources For Music Artists

\n

📱 Clip Drop (app) - Free app to create professional artist pictures from pretty much any photo. Watch this video to see how it works and how to use it.

\n

🎤 Vocal Warehouse - A royalty free vocal acapellas website including quality ready to use vocals for your tracks. Both exclusive and non-exclusive licenses are available, which allows for very decent prices.

\n

​

\n

🎬 My New Video

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How To ACTUALLY Promote Your Music On Spotify In 2023 (FREE or low-budget) - In this video, I show you 4 ways to promote your music, costing zero or close to $0, which will allow you to easily 10x your streams in just a few hours per week.

\n\"video​

​

\n
\n

👋🏻 When you're ready, here are 5 ways I can help you:

\n

📕 The Ultimate 12 Months Plan To Learn Music Production AT HOME​
→ A perfect guide for beginners overwhelmed by the amount of info online​​

\n

✅ Free guide - 8 Steps Checklist To Produce A Song From Start To Finish
→ Stop being stuck in loops, finish 10x more songs​

\n

💻 Book a private 1:1 coaching session/consultation​
→ 60-90minutes call with me​

\n

🎓 Become a Patreon Member​
→ For unlimited access to feedback, private community, behind the scenes and more...​​

\n

🎬 Music Producer Social Media Kit​
→ Everything you need to start and succeed​ on social media as a music artist​

\n
\n

That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

\n

I hope these help you in your music journey,

\n

See you in the next one,
- PLV 🚀

\n

​

\n

Follow me on my social media accounts

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113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

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\n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/4-simple-steps-to-create-your-music-business-plan","position":null,"timestamp":"2023-08-01T10:03:43.000Z","title":"4 simple steps to create your music business plan","updated_at":null,"campaign_id":12304557,"post_id":3177182,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/jSjpCxWug7R9wpoKiRgERW","thumbnail_alt":null},{"id":1109630420,"name":"9a6f40f2-8fd6-4cf6-a806-b24d89b2a9c7","type":"NewsletterItem","element_id":"9a6f40f2-8fd6-4cf6-a806-b24d89b2a9c7","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"ac9e7afa-85bd-49a7-85d2-c54e0e797569","created_at":"2023-07-25T04:56:21.000Z","description":"\n\n

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Insights Of An Artist's Journey

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by PLV Music

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Hi Reader 👋🏻​

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Every successful music artist or producer goes through different phases during their journey.

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But the journey is filled with ups and downs, traps, and obstacles.

\n

Look at what a new beginner music producer told me recently:

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Right now, I focus a lot on mixing and mastering but I give up on a lot of projects because they are too repetitive.
\n

This person is doing the opposite of what he should be doing at this stage of his learning.

\n

It's easy to get lost in it when you are trying to navigate this journey alone.

\n

Before you know it, you're working way too hard, but most importantly, you end up focusing on the wrong things for the phase you are in.

\n

It's especially important for a music producer to spend your limited time and energy on the appropriate things your music requires.

\n

If you can do that, you will increase your chances of success exponentially and 10x your learning of music production.

\n

​

\n

The 5 Phases Of Music Production

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There are basically 5 phases to learn and master music production.

\n

Each phase comes with its own challenges and requirements.

\n

So today, I want to share with you the 5 phases so you can recognize where you are at and what you need to focus on exactly and take the appropriate next steps for your music career.

\n

​

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PHASE 1: Getting started

\n

At the beginning, when you are brand new, it can be very daunting and scary but super exciting!

\n

You are going to learn fast, which will fuel your motivation!

\n

But there is so much to learn that it might be hard to pinpoint what exactly you should learn.

\n

So here are 3 things I would focus on:

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    \n
  1. Daw - This is the time where you should try a couple different trial versions of daws and determine the one you seem to understand the most and feels natural for you. Take some time to learn your shortcuts and navigation.
    ​
    2. \n
  2. Making your first song - When first starting out, we usually have close to zero idea whatsoever of what it takes to produce a song. What are the steps? Where do you start? This is why my favourite way of learning is to follow \"From start to finish\" tutorials on YouTube. Pick one (that is an hour long minimum) and follow it step by step, remaking it in your daw.
    ​
    3. \n
  3. Music production basics - By producing your first song following the previous method, it will teach you the basics, including the process and workflow of producing a song from scratch and some basics about composition, arrangement, mixing and mastering.
    4. \n
\n

Here, the #1 mistake I see people do is to \"obsess about finding the right sounds\", or \"waiting until the song is perfect\".

\n

This is where 90% of producers get stuck.

\n

Your goal here should be to \"finish\" a song with a full structure and some instruments, not to make the \"perfect\" song.

\n

​

\n

PHASE 2: Getting comfortable

\n

Once you pass that first hurdle, you now know how to take a song from start to finish. It is now time to dig deeper on each aspect of the music production process.

\n

But there is still one of the biggest trap laying in front of you:

\n
    \n
  1. DO NOT get stuck in loops - If there is one trap you should avoid at all cost, it's that one. If you start getting stuck in loops, you will never finish songs. If you never finish songs, you will never release music. If you never release music, you will never become a music producer. It's that simple.
    ​
    Here are 2 tips for you to avoid that:
    ​
    ➕ Don't start more than 4-5 different projects at a time.
    ➕ Aim to finish 1 song per month, this should be a feasible objective even if you have a 9-5 job.
    ​
    2. \n
  2. Learn advanced techniques and mixing/mastering - This is where you should try to make each one of your songs better than the last one, just by 1%. For example, learn how to make advanced chord progression, or how to layer your chords together. Just 1% better at a time. You are your only competition.
    3. \n
\n

​

\n

PHASE 3: Exploring

\n

Once you get comfortable producing songs and you have a few, you might wonder where to take it from now on.

\n

My next recommendation is to explore other music genre.

\n

When learning and producing other music styles:

\n

➕ You learn different music production techniques
➕ You learn different arrangement and structures
➕ You learn different sound design tricks

\n

and so much more...

\n

You are basically adding strings to your bow, giving you more tools for you to eventually come up with your own artist's style and sound (which will come in a later phase).

\n

​

\n

PHASE 4: Building your presence

\n

By now, you should have a pretty good catalogue of songs ready to be shared with the world.

\n

I believe this is where you should do a few of the followings:

\n
    \n
  1. Start building your presence online - show yourself as an artist and start finding your fanbase. Post your music, release your music on streaming platforms, let the world hear your music.
    ​
    2. \n
  2. Release with labels - a good next step would be to start sending your songs to labels to start getting your foot into the door of the music industry and grow your streams.
    ​
    3. \n
  3. Improve your workflow - while you keep producing, this is where you should streamline your process in order to finish songs faster, produce more music and start defining your artist's vibe (you can do this by creating templates for yourself, saving some of your mixing chains or sound presets...)
    4. \n
\n

​

\n

PHASE 5: Establishing yourself

\n

Finally, the last phase to be a successful music producer in the industry is to find your own sound and artist’s style.

\n

Every time someone start listening to a song, they should know it's yours!

\n

Every time someone sees a cover art or a post on social media, they should know it's you!

\n

This will allow you to stand out in the music scene and establish yourself as a professional artist owning its own fanbase and music.

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​

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In Summary

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You should think about your music production journey in years instead of weeks or months.

\n

It takes time.

\n

Enjoy the process and do not compare your journey to anyone else's.

\n

The biggest difference between success and failure?

\n

Patience. Success is all about playing the long game.

\n

Just be the one that doesn't give up 😉

\n

Are you ready to play the long game?

\n

You better be 🔥

\n

​

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→ Today's action step: With the help of this email, figure out which phase you are in. Out of the recommended suggestions, pick one and go through with it this week. Write it down in your calendar or notebook.

\n

​

\n

Which phase of your music production journey are you currently in?

\n

If you aren't sure and would like more personalized support from me to be sure of what you should focus on and what steps you should take next...

\n

​... book a 1:1 consultation/coaching session here.​

\n

- PLV 🚀

\n
\n

❤️ My Favourite Resources For Music Artists

\n

🎛 10 FREE Sound Design Tutorials from Armada University - Across ten videos, Paul Mayer shows you how to create your own sounds for uplifting trance - including lead synths, sub bass, pads and fx - in Reveal Sound’s Spire plugin. Even if you don't use Spire or make trance, I still recommend to watch it as it applies for every genre and vst.

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🎶 Producer Selects Bundle by Spitfire - Save 40% on a bundle including 4 amazing libraries​:

\n
  • Originals Intimate Strings
    • \n
  • Originals Abe Laboriel Jr. Drums
    • \n
  • Blankfor.ms Tape Synths
    • \n
  • Oliver Patrice Weder OPW
    • \n
    ​
    \n

    🎬 My New Video

    \n

    ​How To Setup A Home Music Studio On A Budget (+ GIVEAWAY 🎁) - In this video, I share with you 6 tips which allowed me to save over $1,500! You could also potentially win an audio interface so... don't miss it!

    \n
    \n

    👋🏻 When you're ready, here are 5 ways I can help you:

    \n

    📕 The Ultimate 12 Months Plan To Learn Music Production AT HOME​
    → A perfect guide for beginners overwhelmed by the amount of info online​​

    \n

    ✅ Free guide - 8 Steps Checklist To Produce A Song From Start To Finish
    → Stop being stuck in loops, finish 10x more songs​

    \n

    💻 Book a private 1:1 coaching session/consultation​
    → 60-90minutes call with me​

    \n

    🎓 Become a Patreon Member​
    → For unlimited access to feedback, private community, behind the scenes and more...​​

    \n

    🎬 Music Producer Social Media Kit​
    → Everything you need to start and succeed​ on social media as a music artist​

    \n
    \n

    That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

    \n

    I hope these help you in your music journey,

    \n

    See you in the next one,
    - PLV 🚀

    \n

    ​

    \n

    Follow me on my social media accounts

    \n\n
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    \n
    \n\n\n\n

    113 Cherry St #92768, Seattle, WA 98104-2205
    ​Unsubscribe · Preferences​

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    \n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/the-5-phases-of-your-music-production-career","position":null,"timestamp":"2023-07-25T10:04:07.000Z","title":"The 5 Phases Of Your Music Production Career","updated_at":null,"campaign_id":12303306,"post_id":3129407,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/njj9g7qJgzmEZE2fyy4jMX","thumbnail_alt":"man sitting in front of computer"},{"id":1109630426,"name":"590ab590-d577-49c6-b0c8-b250ad9bbf27","type":"NewsletterItem","element_id":"590ab590-d577-49c6-b0c8-b250ad9bbf27","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"80624bb0-2dbc-4f44-83f1-ac6111e15330","created_at":"2023-07-17T23:42:08.000Z","description":"\n\n

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    Hey Reader,

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    I often get asked \"When did you start learning music production?\"

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    And every time I answer that it was about 2.5 years ago, I get the same reaction...

    \n

    \"What? No way! I don't believe you! Tell me the truth!\"

    \n

    The truth is quite simple 👇🏻

    \n

    When I decided to start learning how to produce music, I decided that I was all-in!

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    It was going to be my career ✅, not a hobby ❌!

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    Which means that I prioritized my time towards music ⏰

    \n

    Every morning, evening and weekend were spent watching YouTube tutorials, producing songs, reading books, articles and attending online classes about music production.

    \n

    I was obsessed with it which meant that I spent a few hours a day practicing and producing.

    \n

    Now you don't have to go as crazy as I did, but my point is this:

    \n
    \nIt's not about how long ago you started music production, it's about how much hours you put into it but more specifically how you practice and learn.\n
    \n

    For example, if all you do is watching endless YouTube Tutorials to improve the mix of your mid bass, you will actually never get there.

    \n
      \n
    • You will get contradictory information ❌
      • \n
    • You will be stuck in analysis paralysis ❌
      • \n
    • You will never get to practice ❌
      • \n
    \n

    What you need is to do more of the right things in order to make the right progress.

    \n

    But being a self taught music producer isn't easy as we don't have any structure to follow. All the information online can be all over the place and sometimes, you don't even know who you can trust or feel overwhelmed with too much information.

    \n

    So how do you know what are the right things to do?

    \n

    The good news is that I have compiled everything I have done or used during my first year of music production into a complete 12 Months Plan Ebook 🚀

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    ✅ If you want to:

    \n
      \n
    • Gain clarity on what to do each month to make serious progress
      • \n
    • Never feel lost again in your music journey
      • \n
    • Learn the secrets to produce and finish more songs (up to 3 per month!)
      • \n
    • Gain a lot of tips and tricks to be a successful producer
      • \n
    • Go from a beginner/intermediate level to an advanced music producer
      • \n
    • Develop your artist career outside of the daw (Music Marketing & Promotion)
      • \n
    \n

    Then this 12 Months Plan is the perfect fit for you!

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    But don't take my word for it! Take a look at what previous students are saying 👇🏻

    \n
    \n
    ​
    \n

    This could be you! Join more than 200 learning music producers using this guide to learn music production on their own at home in just 12 months! 🔥

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    \n\n\n\n\n
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    Click here to learn more
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    ​

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    I hope it helps you in your music production journey,
    ​    - PLV 🚀

    \n

    ---

    \n

    P.S: When you get the 12 Months Plan, you get access to a private room on Discord to get priority feedback from me on your songs. My goal is to help you become a better music producer and I will do my best to personally be there on the journey with you!
    ​
    Sounds good? Click the link above to learn more!

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    113 Cherry St #92768, Seattle, WA 98104-2205
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    \n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/great-news-for-aspiring-music-producers","position":null,"timestamp":"2023-07-18T10:06:49.000Z","title":"Great news for aspiring music producers!","updated_at":null,"campaign_id":12187883,"post_id":3077770,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/gRuQvsnghBFTVPJq1ZWuaW","thumbnail_alt":null},{"id":1109630432,"name":"059ad251-5dbd-49a5-aa52-057ea3471b3c","type":"NewsletterItem","element_id":"059ad251-5dbd-49a5-aa52-057ea3471b3c","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"6acc1117-0706-4b53-8e65-8b4cf0dfb1d6","created_at":"2023-07-10T17:30:57.000Z","description":"\n\n

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    Insights Of An Artist's Journey

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    by PLV Music

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    Hi Reader 👋🏻​

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    Have you ever wondered what is the secret sauce to creating a professional song that will get inside people's head and stay in their mind?

    \n

    The answer is simple but often overlooked: start with the end goal in mind!

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    Here are a few questions to ask yourself before you even start producing:

    \n
      \n
    1. What story/emotions do you want to share?​
      ​      ​
      The main purpose of a song, at its core, is to share a story with the listener and give them some emotions. You are taking them onto a journey. If you start a song just to start a song, it will be very hard for you to achieve that....
      ​
      ​Instead, pause for a second and decide what you want to talk about in your song, what you want your song to be about.​
      ​
      ​Why: Answering these questions will help you decide the key of your song, the bpm and which instruments you will/should use.
      ​      ​
      ​Example: If I want my song to be sad but inspiring and uplifting, I might choose a minor key with a higher bpm like 140 and instruments such as orchestral drums.
      ​
      2. \n
    2. For what purpose and/or which platform?​
      ​
      Do you want your song to be played in big festivals by DJs?
      Do you want it to be included in YouTube 2 hour long playlists?
      Or do you want it to be available for people to buy sync licenses?
      Will it have vocals or not?
      ​
      ​Why: Knowing this once again will help you take the next decisions when producing/arranging your song.
      ​
      ​Example 1: A song for sync will not have the same arrangement or length as a song for festival or radio.
      ​Example 2: A song for chill instrumental playlists on YouTube will most likely not have any vocals, therefore it needs to be heavily carried on by strong melodies.
      ​
      3. \n
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    Additionally, thinking about the reason why you're making this song will help you during the release and marketing stage when pitching it to Spotify Playlists or promoting it on social media as you will have a story and emotions to connect with your audience.

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    💌 QUESTION OF THE DAY - What is the first thing you do when you start a song? Let me know by hitting \"reply\" to this email!

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    🎶 | MUSIC DISCOVERY ZONE

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    🤠 [COUNTRY] - If You Go Down (I'm Going Down Too)​
    ​    You may not know but I listen to a lot of country music, I just love it! This one is my newest \"on replay\" song, the vibe and rhythm is just too good, too fun! Take a listen, expose yourself to some new music genre!

    \n
    \n\n\n\n
    \"artist\"\n
    IF YOU GO DOWN (I'M GOIN' DO...
    \n
    Kelsea Ballerini
    \nPREVIEW\n    		\n
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    🎧 Son - Mitch Rossell​
    ​    The first time I heard this song, I had chills all over my body and it was very hard not to cry... This song is the definition of adding storytelling and emotions to your song. I highly recommend you to analyze the lyrics and structure, it might teach you a couple things!

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    Son
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    💫 | NEW RESOURCES ZONE

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    🎥 The Producer Social Media Kit​
    ​    We all know social media is a very important part in today's music business if we want to succeed, but it can be very overwhelming and daunting.

    \n

    If you tried but didn't see the growth you expected or don't even know where to start, I packaged everything I know in a special kit for you to have everything you need to succeed on social media as a music artist!

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    It includes:

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      \n
    • The \"Master YouTube As A Music Artist\" Ebook (+75 pages)
      • \n
    • A Social Media Content Calendar (Notion Template)
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    • A YouTube Video Planner (Notion Template)
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    • Lifetime updates!
      • \n
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    ​
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    📱 Threads is here! ​
    ​    ​As you probably heard and saw everywhere... Instagram released their newest app: Threads. Which is basically a new Twitter.

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    Now I know that it must feel very overwhelming to have yet another app to be on... but here are my thoughts:

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      \n
    • I actually feel free! This app is all about text, straight to the point, which removes the whole graphic design and visual aspect to it, making it very easy to post and share thoughts with your audience.
      • \n
    • Experiment, have fun and see what works! Don't put pressure on yourself.
      • \n
    • It's just another chance for you to reach more potential fans!
      • \n
    • You can connect on a deeper level with your audience by sharing your thoughts and more about who you are, what your music is about.
      • \n
    • It's new, people are excited about it and active so, go go go!
      • \n
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    So... are you already on Thread? Or not? If so, why?
    I'd love to hear your thoughts! Don't hesitate to hit reply to this email 💌

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    ​
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    🎬 | NEW YOUTUBE VIDEO

    \n

    3 Ways A.I. Can Help You BOOST Your Music Career​
    ​    A.I. is here to stay and those who don't use it will be left behind. It's that simple! In my new video, to help you stay ahead, I share 3 ways you can use A.I. to help your music production career and grow your audience faster and easier! Click below to learn how👇🏻

    \n\"video​
    \n

    👋🏻 Enjoying this newsletter and want to learn more from me?

    \n

    When you are ready, here are 3 ways I can help you:

    \n

    📕 - Grab your 12 Months Plan To Learn Music Production AT HOME​
    → A guided path if you are overwhelmed by the amount of info online​​

    \n

    💻 - Book a private 1 on 1 coaching session with me​
    → 60-90mn call​

    \n

    🎓 - Become a Patreon Member​
    → For unlimited access to feedback, private community, behind the scenes and more...​​

    \n
    \n

    That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

    \n

    I hope these help you in your music journey,

    \n

    See you in the next one,
    - PLV 🚀

    \n

    ​

    \n

    Follow me on my social media accounts

    \n\n
    \n

    FAQ

    \n

    · Why am I getting this email ?
    ​    It is probably because you subscribed to my newsletter or downloaded a free product from me. Feel free to unsubscribe at any point if you don't feel like you are getting extra value.

    \n

    · I need help help with some questions, where can I contact you ?
    ​    Feel free to send me a DM on Instagram, I always do my best to reply to everyone but I am getting a lot of demands so don't worry if I take a few days to reply.

    \n

    · I need feedback on my track, do you provide feedback ?
    ​    Yes! I organize bi-weekly Live Feedback Sessions on my YouTube Channel
    so the best is to submit your song there!
    ​
    However, I receive a lot of submissions and unfortunately can't get to everyone's songs. That is why I created Patreon. When you subscribe to Patreon Full Moons Tier, you will get 2 in-depth and private feedback per month.

    \n

    · I need more help! Can you help me 1 on 1 ? 🎓​
    ​    YES ! I do offer private lessons over Zoom/Discord.

    \n
    Book a 1:1 call with me
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    113 Cherry St #92768, Seattle, WA 98104-2205
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    \n","feed_id":null,"link":"https://musicbyplv.ck.page/posts/the-first-thing-you-should-do-when-starting-a-new-song","position":null,"timestamp":"2023-07-11T10:06:16.000Z","title":"The FIRST THING you should do when starting a new song 🎶","updated_at":null,"campaign_id":12184167,"post_id":3024140,"thumbnail_url":"https://embed.filekitcdn.com/e/sAgs9H1QEVHkfvxSonetXh/ebTDjXg3eTYQCwhDuKx9HC","thumbnail_alt":"woman in black and white striped long sleeve shirt writing on white paper"},{"id":1109630438,"name":"c2096238-3036-4f67-b253-98b113b67ea5","type":"NewsletterItem","element_id":"c2096238-3036-4f67-b253-98b113b67ea5","parent_element_id":"79203f91-5304-4c3d-bf24-565fa6154047","order":null,"required":false,"version":2,"attachment_id":"532b4b8b-c631-46bb-b1f1-409954b4877c","created_at":"2023-07-03T18:27:50.000Z","description":"\n\n

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    Insights Of An Artist's Journey

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    by PLV Music

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    Hi Reader 👋🏻​

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    On social media, it's easy to only show what we want to show, to only share what we want to share and keep the rest for us.

    \n

    But you know me... I'm not like that 😉

    \n

    I recently had the chance to talk with Music by Lukas and Noize London and we had great conversations where I gave a lot of insights on what it actually takes to do everything that I do.

    \n

    There was a lot of little secrets revealed so I wanted to share some of them with you👇🏻

    \n

    Q: A lot of producers struggle with social media, what's your advice to get passed that and make social media easier for producers?

    \n

    A: First of all, do it for you, to enjoy sharing your music with the world. Find ways to give your music visuals and entertain other people through your music but first focus on enjoying the process of giving life to your music. Then, once it gets easier you can take it more seriously and stick to a schedule but remember that my very first videos were absolutely horrible and garbage but... still some people somehow liked it and this is how I started building my audience. In summary, enjoy the process and remove the pressure but you do have to get started so it becomes easier after a while.

    \n

    Q: How do you balance making music and work?

    \n

    A: It is definitely hard and there isn't a \"magic trick\" unfortunately. It is just self discipline and a few organization skills to make your life easier. The first thing I did was to organize my life and calendar around music, not the opposite. Meaning that I first mark down when I'm going to be making music and then if I have time for extra stuff like going out with friends, sports, family time etc, then I add it, otherwise I just say \"no, thank you!\"

    \n

    Q: What challenges are you facing with the amount of content you put out?

    \n

    A: Keeping up with it and not getting overwhelmed or burned out. Now that it became my business, I literally have to post, and sometimes it is insanely hard considering that because of my timezone I have to do all my social media postings between 7-9am. And being on social media first thing in the morning is one of the worst things 😅 But I still do it, thanks to the self discipline I built over the years as I know this is what I need to do in order to achieve my dreams and goals.

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    Q: How can music artists make money?

    \n

    A: The way I see it is that we are in a new era of the music industry. And you don't have to be David Guetta or Martin Garrix to \"make it\" and be \"successful\". There is SO much you can do online and I believe it's one of the best opportunities of this century!!! Living from royalties is incredibly hard, it's often a myth, for example even me with my streams currently I barely made ~20$ from it 😅
    This is why, in my opinion, artists needs to diversify their music income. Teach at a music school or online, create an online course, create digital products like music sheets, sample and preset packs, vocal packs, create music content and work with brands for sponsorships, sell your services on Fiverr.... there are soooo many ways!

    \n

    If you want to listen to the full podcast episodes and learn even more, you can watch it here :

    \n\"video​

    I hope this email gave you some more insights on what it actually takes and hopefully motivated you to keep chasing your dreams. ✨

    \n

    Now I have more cool stuff for you below 👇🏻

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    🎶 | MUSIC DISCOVERY ZONE

    \n

    🌆 Steal The Show - Lauv​
    ​    DA few weeks ago, I went to the movies to watch the new Disney/Pixar \"Elemental\" and I absolutely LOVED the main music sequence. No wonder why... I found out after that it is from one of my favourite artists, Lauv. An awesome modern pop song with such a beautiful message under it. Hope you enjoy this one!

    \n
    \n\n\n\n
    \"artist\"\n
    Steal The Show - From \"Eleme...
    \n
    Lauv
    \nPREVIEW\n    		\n
    \n\"Spotify\n
    \n
     
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    ​
    \n

    ​

    \n

    🎧 Borrow Your Time - Fly By Midnight​
    ​    I accidentally listened to their song while listening songs similar to the one above and this one grabbed my attention. I love the chords, vintage vibes and super uplifting feeling. Remind me a bit of Nightly and Blanks combined together. Give it a listen!

    \n
    \n\n\n\n
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    Borrow Your Time
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    Fly By Midnight
    \nPREVIEW\n    		\n
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    💫 | RESOURCES ZONE

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    📊 [MUSIC MARKETING TOOL] - PlaylistSupply​
    ​    Getting your song onto playlists is one of the BEST way to grow your streams and listeners on Spotify these days. But it is a very time consuming process that can often take up to 3 hours... and we don't have that much time available for it so, in order to fix that: Meet PlaylistSupply!

    \n

    They have the best Spotify Database out there. By just entering one keyword like \"Deep House\", it will automatically output every single playlists on Spotify that includes the words \"Deep House\" in their title and/or description, making it super easy for you to find the right playlists for your song. The best part?? It also gives you their social media and email contact information so you can contact them instantly! 🤯

    \n

    ​

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    🗓 [PRODUCTIVITY] - Notion​
    ​    ​You probably already heard me talk about Notion - my second brain 😍 But here is a list of all the things I use Notion for and why I love it that much:

    \n
      \n
    • Keep track of all your songs status and collaborations
      • \n
    • Set up your weekly planner to stay on time with your goals and deadlines
      • \n
    • Keep track of all your tasks with Kanban integrations
      • \n
    • Keep track of your label submissions (don't send twice to the same label!)
      • \n
    • Content calendar for your social media posts
      • \n
    • Accounting - manage your artist's finances
      • \n
    \n
    \n
    ​
    \n
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    🎬 | NEW YOUTUBE VIDEO

    \n

    How To Make AMAZING Chord Progressions WITHOUT Music Theory! | Tonaly App​
    ​    I recently discovered an app that lets you simply click on the chords you want one by one and once you are satisfied with it... you just drag and drop it to your DAW and can get started on the production process 🤯 It blew my mind and will help you make better chord progressions, in less time! If you struggled making chord progressions... I highly recommend you to watch this video!

    \n\"video​
    \n

    👋🏻 Enjoying this newsletter and want to learn more from me?

    \n

    When you are ready, here are 4 ways I can help you:

    \n

    📕 - Grab your 12 Months Plan To Learn Music Production AT HOME​
    → A guided path if you are overwhelmed by the amount of info online​​

    \n

    💻 - Book a private 1 on 1 coaching session​
    → 60-90mn call with me​

    \n

    🎬 - The Producer Social Media ​Kit​
    → ​My complete YouTube Ebook for music artists and content calendars​

    \n

    🎓 - Become a Patreon Member​
    → For unlimited access to feedback, private community, behind the scenes and more...​

    \n
    \n

    That's it! I can't wait to hear what you think. What was your favourite? What do you want more or less of in this newsletter? Just reply to this email 💌 Also, if you have anything interesting to share, I want to know about it!

    \n

    I hope these help you in your music journey,

    \n

    See you in the next one,
    - PLV 🚀

    \n

    ​

    \n

    Follow me on my social media accounts

    \n\n
    \n

    FAQ

    \n

    · Why am I getting this email ?
    ​    It is probably because you subscribed to my newsletter or downloaded a free product from me. Feel free to unsubscribe at any point if you don't feel like you are getting extra value.

    \n

    · I need help help with some questions, where can I contact you ?
    ​    Feel free to send me a DM on Instagram, I always do my best to reply to everyone but I am getting a lot of demands so don't worry if I take a few days to reply.

    \n

    · I need feedback on my track, do you provide feedback ?
    ​    Yes! I organize bi-weekly Live Feedback Sessions on my YouTube Channel
    so the best is to submit your song there!
    ​
    However, I receive a lot of submissions and unfortunately can't get to everyone's songs. That is why I created Patreon. When you subscribe to Patreon Full Moons Tier, you will get 2 in-depth and private feedback per month.

    \n

    · I need more help! Can you help me 1 on 1 ? 🎓​
    ​    YES ! I do offer private lessons over Zoom/Discord.

    \n
    Book a 1:1 call with me
    \n\n
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    113 Cherry St #92768, Seattle, WA 98104-2205
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